Tag Archives: brand Value

Fake News, Believe it or Not, Is Not New

When Facebook initiated new features last year designed to make it easier for its users to keep up with the news and social media marketers a chance to promote content directly to Facebook, Mark Zuckerberg and his crew failed to foresee the oncoming calamity of such an opportunity. Perhaps it was unpredictable that so many […]

 

Helping Architects Accept Change and Embrace the Modern Marketing Era

For most purveyors of goods and services, the act of marketing can be traced back in history to the very beginning of commerce when conveying the benefits of ones products and services over a competitor’s was a practice of simple communication, using the very rudimentary of marketing tools and collateral. But practicing the science of […]

How Messages Can Mold Your Credibility and Integrity

Tom Brokaw, an American television journalist and author best known as the anchor and managing editor of NBC Nightly News, recently celebrated the fifty year anniversary of his journalistic career, joining the ranks of former great communicators like Walter Cronkite and Edward R. Morrow.  He is the only person to host all three major NBC […]

Interesting and Challenging Times Ahead for Marketers

At the coming of the end of each calendar year there comes a practice that appears to be an unavoidable part of our culture. It is understandable that at the end of something there certainly must be a beginning of something else, a sort of evolutionary ideology that mandates a certain continuity of things both […]

Prime Meridian Consulting Expands Its Reach in Healthcare Industry

November 23, 2016 – ATLANTA, GA: Prime Meridian Consulting (Prime Meridian), a boutique consulting firm with more than 25 years of experience in serving the needs of leading organizations in the healthcare and pharmaceutical services environment, continues to gain market share, expanding the number of healthcare and pharmaceutical companies it serves. “The healthcare and pharmaceutical […]

Business and Religion; A Risky Mixture?

The fundamental business principles still apply despite a dynamically evolving technical generation. How often have we heard, “Don’t mix religion with business”?  It is advice freely expressed and usually followed across the full spectrum of business and industry for generations. But the mixture is not always detrimental to success. A strategic approach to targeting a […]

Understanding How To Use Business Purpose to Increase Value

Much has been written and said about the importance of remaining true to who you are and being consistent in acting synchronously with your core values. Consistency, whether applied to personal behavior or your business can be the most challenging of the fundamentals of behavior or business management. In the face of pressure to grow […]

Aligning Sales and Marketing to Produce Business Growth

Ask any veteran in business and you’ll hear stories about the ongoing war between the marketing function and the sales department. Many relationships between the sales and the marketing departments often resemble an efficient and effective circular firing squad. As sales slump marketing blames sales for not executing on its plan and sales complains that […]

It’s Not Always the “What” But the “How”

The importance of effective messaging has never been more paramount then in today’s digital, technology driven communication environment. Connecting to an audience requires commitment to the established fundamental basics of communication and an awareness to the challenges that come with the more individualized and direct contact offered by social media. In the past, generalized mass […]

Junction Practices What It Preaches

A company’s website is a living, breathing entity on the internet and, in today’s digital marketing world, your audience’s first impression of your business. Protecting a brand image and maintaining access to your company and its services is critical to the success of any business entity. Stale or aging websites often become technically obsolete, are […]