brand identity – Strategy. Impact. Results.

Tag Archives: brand identity

The Cost of Forgetting Who You Are

February 6, 2013 – 3:53 pm

In the summer of 2012, we learned of turmoil at JC Penney following the company’s unveiling of a completely overhauled strategy. After a devastating sales year, JC Penney is announcing that they are bringing back the sales campaigns that were scrapped in an attempt to rebrand and reposition the once proud and venerable department store. [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, benefits, brand, business model, business plan, clip coupons, consequences, consumer, Couponing, coupons, customer loyalty, department stores, discounting, discounts, ellen degeneres, executive, features, future success, gorwht, impact, incentives, influence, jc penney, jc penney campaign, jc penney ceo, jc penney commercial, jc penney coupons, jc penney customers, jc penney discounts, jc penney margins, jc penney president, jc penney profits, jc penney rebrand, jc penney revenue, jc penney sale, jc penney stock, jc penney stores, jcp, kohls, marketing plan, marketing strategy, michael francis, MSRP, oscars, pay the price, president, price tag system, price tagging, Promotion, repeat business, reputation, results, ron johnson, sale events, sales strategy, savvy shoppers, shift, shrinking economy, social media, strategic planning, strategy, strategy plan, strategy value, suggested retail value, target, target ceo, Value, walmart | Comments (1)

Lessons from the CEOs – Culture

January 15, 2013 – 11:04 am

In this series, we will explore some less-frequently discussed ideas about running a successful business utilizing the experiences of real CEOs. In this first installment, we find some wisdom from Tony Hsieh, CEO of Zappos. After selling internet advertising startup LinkExchange.com to Microsoft for $265 million in 1999, Tony Hsieh joined Zappos as an investor, [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged Atlanta, benefit, best places to work, book, brand experience, brand Value, buy-in, call centers, career, CEO, charity, CIO, cmo, community, core values, corporate values, culture, delivering happiness, entrepreneur, excellent customer service, goals and objectives, hiring, history, ideas, identity, impact, influence, innovation, insights, investor, Junction Creative, lessons, linkexchange.com, marketing, microsoft, new business, organization, practices, relaxed office, results, salary, solutions, standards, strategy, tony hsieh, unity, vision, work for zappos, zappos | Comments (0)

Don’t Talk the Talk

October 18, 2012 – 11:20 am

More than just resonating through pop culture and slowly destroying productivity, social media has undoubtedly altered the way we communicate and the way we react. Businesses have recently felt the pressure to change strategies to brand themselves effectively in the paradigm that social media has established. Creating the right kind of message is an integral [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Social Media, Strategy | Also tagged ad campaign, attention grabbing, Authenticity, business authenticity, business values, campaign, captive audience, change in strategy, changes in marketing, CIO, cmo, conversation, Creative, customer relationship, customer service, decency, Digital Marketing, Elevator Pitch, engage audiences, Execution, Facebook, history of marketing, in bad taste, influence, influencers, integrated approach, integrity, jargon, Junction, language, language cues, lingo, management, marketing, marketing message, marketing speak, marketing tone, new media, PR strategy, PR tactics, relationship marketing, research, social media, solutions, swear words in ads, talk the talk, target audience, traditional marketing, Twitter, urban outfitters, Voice | Comments (1)

The NFL: A Brand Juggernaut

October 4, 2012 – 2:03 pm

Ask a stranger on the street to name the CEO of a prominent Fortune 100 company. Then ask them who plays quarterback for the New England Patriots on Sundays. The positions are fundamentally similar; both are qualified individuals chosen to lead an organization to success, yet you are likely to receive a puzzled look for [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged america's favorite sport, american culture, annual revenue, average player salary, biggest game of the year, brand, broadcast, cbs telecast, corporate sponsors, cowboys stadium, ed hochuli, espn telecast, fan favorites, fantasy football, football, Fortune 500, fox telecast, great branding, green bay packers publicly owned, impact, jerry jones, juggernaut, lockout, mlb, monday night football, most watch games, nba, nbc telecast, network tv, new england patriots, NFL, nfl brand, nfl commissioner, nfl experience, nfl fans, nfl is a business, nfl linebacker, nfl media blitz, nfl merchandise, nfl official crew, nfl officiating, nfl on cbs, nfl on fox, nfl owners, nfl referee union, nfl replacement refs, nfl richest owners, nfl salary cap, nfl ticket sales, nfl tv deal, nfl tv ratings, NFLRA, NHL, nike jerseys, on screen experience, ratings, referee lockout, referee scandal, results, roger goodell, salary cap, scoreboard, social media, sponsorships, statistics, stats, strategy, sunday night football, super bowl, Super Bowl Ads, super bowl advertising, super bowl tickets, tom brady | Comments (1)

Creating Brand Unity to Fight Cancer

October 2, 2012 – 3:15 pm

October is National Breast Cancer Awareness Month. Although the campaign to raise awareness for the disease, which constitutes nearly a quarter of all cancers affecting women, is decades old, it’s message has never been clearer, and support for the effort has never been stronger. Advocacy for coping with and ultimately defeating breast cancer has grown [...]

By junctioncreative | Posted in Brand and Marketing, Events | Also tagged #1 killer of women, #2 killer of women, advocacy, answer the call, benefits, brand awareness, brand Value, branding, brands, breast cancer awareness, breast cancer ribbon, buildings lit up pink, businesses, cancer awareness, charitable efforts, charity, Collaboration, community outreach, core values, corporate culture, corporate identity, corporate sponsors, cure for cancer, do good, employees, fight against cancer, goals and objectives, good cause, greater good, iconic ribbon, impact, influence, Junction, komen foundation, national breast cancer awareness month, nfl pink, nfl pink cleats, nfl pink gloves, niche market, non-profit brand, nonprofit, not-for-profit, pink buildings, pink for october, pink ribbon, race for the cure, results, sense of duty, social media, sponsorship, strategy, susan g. komen, walk for the cure | Comments (0)

Employee Evangelism

September 13, 2012 – 1:03 pm

Annual “Best Places to Work” and “Happiest Employees” lists such as those found in publications like Forbes, Fortune Magazine, and more have taught us that keeping employees proud and satisfied can have extremely beneficial effects on a business. A sense of pride stemming from feeling appreciated in a company has been frequently cited as leading [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged advertising, best places to work, blog, boost productivity, brand champions, brand evangelism, brand Value, branding, business, careerbliss.com, careerbuilder, CBS, CEO, CIO, cmo, cnbc, company logo, corporate culture, corporate identity, credibility, employees, evangelize, fidelity, Forbes, fortune, Fortune 500, fun culture, fun places to work, Google, google perks, google salary, happier employees, happiest employees, happy google employees, hilton, hilton worldwide, impact, influence, job satisfaction, Junction, leadership, lists, make your employees work harder, marketing, marketing technique, offices, perception, Pixar, pixar offices, productivity, professional education, results, SMB, social media, strategy, supporters, thought capital, training, Value, word of mouth | Comments (0)

Putting the SWAGger Back in Brand

September 11, 2012 – 2:32 pm

Amidst a marketplace with ever-intensifying competition, the importance of brand recognition has become paramount. Rapidly changing technology and increased consumer awareness due to widespread dissemination of information about a company’s offerings mean that products and services are becoming less distinguishable. As always, a strong brand identity can be a key to differentiation. However, in the [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged advertising, agency, Atlanta, best practices, brand advocate, brand recognition, business, consultant, consumer behavior, consumer loyalty, contests, conversion, crowded marketplace, customer, demand, differentiation, doctors, drug pens, engagement, freebies, Giveaway, hospitals, incentivized advertising, marketing, marketing message, pharmaceutical industry, purchase intent, social media, social networks, socialvibe, study, survey, swag, tchotchkes | Comments (0)

A Real ‘Light Bulb Moment’

August 17, 2012 – 3:35 pm

Brand is defined as a “distinguishing symbol, mark, logo, word, sentence or a combination of these items that companies use to distinguish their product from others in the marketplace.” The definition is simple enough to understand and is vastly understood by marketers and successful companies attempting to establish their products in a crowded and competitive [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged advertisement, advice, agency, atlanta business, brand equity, brand Value, branding, business plan, cleanliness, coca cola, Company Culture, consultant, Creative, culture, customer loyalty, details, fast food franchises, goals and objectives, impact, industry, liability, light bulb, logos, marketing, marketing strategy, mission statement, options, presentation, promotional programs, resonate, rest stop, strategy, success, Value | Comments (0)

Attention All Shoppers

August 14, 2012 – 1:40 pm

Over the course of the past decade, the retail industry has arguably undergone more change than it had in the previous century. Entrepreneurs like Rowland Macy and Richard Sears probably never could have envisioned their modest businesses blossoming into a more than $4 trillion industry in the US in less than 100 years. The rise [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged advertisements, advertising, agencies, atlanta business, brand experience, brand interaction, brand strategy, branding, brick and mortar, communications, competition, consistency, consulting, consumer behavior, consumer trends, coupons, Custom Content, customer loyalty, department store, digital, impact, influence, interface, jc penney, Junction, loyalty, macy's, marketing, messaging, mobile, Mobile Apps, mobile campaign, mobile competition, mobile data, modern marketing, promotions, results, retail, retail business, retail industry, retail marketing, retail mobile app, retail vertical, retargeting, richard sears, rowland macy, services, strategy, targeting, tech, tech boom, time online, trade goods, user experience, Value | Comments (0)

The Perks of the Grind

July 10, 2012 – 12:26 pm

How far would you go for the perfect cup of coffee? There is seemingly no limit to the United States’ torrid love affair with coffee. Like many other consumer mediums, tastes for the ‘other black gold’ have gone through drastic changes in the last 100 years, evolving from the military grade canned coffee that is [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, african coffee, american coffee, artesanal, artisan, Atlanta, atlanta metro area, bakery, beer and wine, black gold, brand affinity, brand loyalty, branding, brewing system, cafe, cappuccino, clover, coffee, coffee brewing, coffee revolution, coffee wars, connoisseur, custom blend, espresso, fair trade, folgers, frappuccino, green mermaid, high end coffee, impact, influence, innovation, Junction, kenyan, la boulange, local, market trends, marketing, national chain, new coffee, organic, pastry, renaissance, results, sbux, segment, single origin, social media, starbucks, starbucks beer, starbucks cups, starbucks reserve, starbucks wine, strategy, sustainable, tasting notes, user experience, vacuum siphon, Value | Comments (0)