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Tag Archives: big data

Crunch the Numbers

February 19, 2013 – 9:50 am

It is a phrase that has been seen in headlines of articles across industry publications, frequently heard in board rooms, and endlessly repeated on internet forums. Yes, ‘Big Data’ has been a hot-button topic and a dominant trend for some time now, but all evidence points to an army of executives, marketers, and other leaders [...]

By junctioncreative | Posted in Practices, Strategy, Technology | Also tagged advertising, agency, analysts, applicability, articles, available data, board rooms, business development, CIO, common mistakes, corporate, Creative, CTO, customer service, data analytics, decision making, departments, efficiency, financial, glamorous, graphs, industry publications, information, internet forums, Junction, leverage the data, marketers, marketing, marketing initiatives, metrics, most important, numbers, organization, parse data, perspective, philosophy, prioritize, process, relationship, resources, revenue, sales team, self-serving data, shift in strategy, small data, solutions, speed, statistics, success factors, technology, trusted partner, understanding, Verticals, what can data do for me, what does the data say | Comments (0)

Junction CEO Talks 2013 Trends, ‘Getting It Done’ at Financial Marketers’ Conference

January 18, 2013 – 11:53 am

Julie Gareleck, CEO & Managing Partner of Atlanta-based strategy firm Junction Creative Solutions (Junction), spoke on a panel of senior marketers representing the nation’s largest financial firms with on Wednesday, January 16th in New York, NY. The event, JFAM:FORUM-NYC, was the first major conference of 2013 hosted by The Gramercy Institute’s Journal of Financial Advertising [...]

By junctioncreative | Posted in Events, News, Strategy | Also tagged advertising, advice, agency, authority, Bank of America, big data for banks, big ideas, Bill Wreaks, branding, CEO, Chase, CIO, cmo, conference, digital, expert, Financial Marketing, forum, get more out of marketing, goldman sachs, Gramercy Institute, impact, information technology, JFAM, jfam forum nyc, journal of financial advertising and marketing, jp morgan, Julie Gareleck, Junction Creative Solutions, le cirque, leadership, marketing, mobile, morgan stanley, organization, panel, panelists, processes, prudential, reputation management, results, seminar, smith barney, social media, speaking engagement, strategy, strengths, tablet marketing, team management | Comments (0)

Reminder: JFAM:FORUM-NYC Today

January 16, 2013 – 7:00 am

Don’t forget – this morning, Junction CEO & Managing Partner Julie Gareleck is speaking on an expert panel with representatives from some of the world’s largest financial firms at JFAM:FORUM-NYC in New York City. It is the first major conference of the year hosted by The Gramercy Institute’s Journal of Financial Advertising and Marketing, and the panelists [...]

By junctioncreative | Posted in Brand and Marketing, Events, News, Strategy | Also tagged advertising, advice, agency, Bank of America, big ideas, Bill Wreaks, branding, CEO, Chase, CIO, cmo, conference, digital, expert, Financial Marketing, forum, goldman sachs, Gramercy Institute, impact, JFAM, jfam forum nyc, journal of financial advertising and marketing, jp morgan, Julie Gareleck, Junction Creative Solutions, le cirque, leadership, marketing, mobile, morgan stanley, panel, panelists, processes, prudential, reputation management, results, seminar, smith barney, social media, strategy, strengths, tablet marketing, team management | Comments (0)

Joining the Worlds’ Biggest Financial Brands to Address Trends for 2013

January 14, 2013 – 3:37 pm

Junction is pleased to announce its presence at the JFAM:FORUM-NYC, the first major conference of 2013 hosted by The Gramercy Institute’s Journal of Financial Advertising and Marketing, on Wednesday, January 16th in New York, NY. CEO & Managing Partner Julie Gareleck will join senior leaders from top financial brands including JPMorgan Chase, Prudential, Morgan Stanley, [...]

By junctioncreative | Posted in Brand and Marketing, Events, News, Strategy, Technology | Also tagged advertising, advice, agency, Bank of America, big ideas, Bill Wreaks, branding, CEO, Chase, CIO, cmo, conference, digital, expert, Financial Marketing, forum, goldman sachs, Gramercy Institute, impact, JFAM, jfam forum nyc, journal of financial advertising and marketing, jp morgan, Julie Gareleck, Junction Creative Solutions, le cirque, leadership, marketing, mobile, morgan stanley, panel, panelists, processes, prudential, reputation management, results, seminar, smith barney, social media, strategy, strengths, tablet marketing, team management | Comments (0)

Who Are the Experts?

December 20, 2012 – 10:51 am

Although the dawn of all things digital began back in the late 1990s, it has truly just in the last handful of years that we have entered a definitively new era of marketing brought on by internet technologies. From our perspective in the present, it is evident that there has been a transition from what [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2012, 2013, adapt, ads, advertising, advice, atlanta business, brand, budget, business news, cmo, Creative Solutions, customer loyalty, development, dialogue, digital, digital impact, drivers, economy, education, equity, expert, Facebook, formal marketing, gut feeling, impact, Junction, local, loyalty, making data work, marketers, marketing, messaging, metrics, metrics reporting, mobile, mobile marketing, modern advertising, modern marketing, new business, new channels, new era, new generation, pinterest, platforms, practices, react, results, social, social networks, strategy, thrive, Twitter, types of advertising, understanding data, Value, who are the customers | Comments (0)

Get Your Game Face On

December 6, 2012 – 12:50 pm

The rise of Generation X as a dominating consumer group has brought some changing attitudes towards the role of many new and innovative niches of the marketing ecosystem. Throughout 2012, social enterprise generated buzz as the latest new development in the explosive growth of social media. Facebook’s billion dollar buyout of Instagram in April symbolized [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged acquisitions, advertising, agency, analytics, atlanta business, badges, business model, business strategy, cnn, competition, competitive nature, consulting, consumer education, crowdsourced, crowdsourcing, desired behavior, emerging, engagement, entertainment, entrepreneur, Facebook, firm, funding, game experiences, games, games for education, gamificiation, gaming, hot topic, impact, increase ROI, influence, infoarmy, innovation, instagram, keeping up with the joneses, leaderboards, log data, loyalty, marketing, marketing ecosystem, metrics, MPM, next big thing, niche, online research, organizing data, platform, pro sports, rankings, results, revolution, rypple, salesforce, social commerce, social media, social performance, Startups, strategy, trends, venture capital, video games | Comments (0)

Junction’s 2012 Annual Report: Sustainability in a Fragmented Marketing Economy

December 4, 2012 – 3:23 pm

Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013 [...]

By junctioncreative | Posted in Brand and Marketing, News, Strategy, Technology | Also tagged 1950s, 1960s, 1970s, 1980s, 1990s, 2000s, absolut magazine ads, advertising, agency, annual report, app, app economy, apple marketing, bloggers, blogging, bottom line, brand marketing, Budgets, Budweiser, business, cell phone, central strategy, classic ads, classic advertising, classic brands, classic tv ads, coca cola, consistency, contextual, conversation, core strategy, Creative, current, design, different, early cell phones, ecommerce, economic impact, economy, ecosystem, email marketing, engagement, Facebook, facebook marketing, flickr, formal marketing, fragmentation, fragmented, future, got milk?, history of marketing, i want my mtv, impact, importance, interactive ads, interactive agency, Junction, landscape, lifesavers, local, mad men, marketers, marketing, marketing economy, marlboro, mean joe greene, Mobile Apps, mobile marketing, modern marketing, MPM, mtv, multi-platform, niche marketing, nike ads, noxzema, old apple ads, old school ads, outlook, pepsi, perspective, pinterest, pop pop fizz fizz, pop up ads, practices, predictions, present, print ads, Radio, relationships, report, results, retro ads, retro advertising, SEM, seo, so-lo-mo, social ads, social media, solutions, spending, strategy, Super Bowl Ads, take it all off, television, today, tra-digi-com, tv, Twitter, twitter tools, unique report, vintage ads, volkswagen, webinars, what to do, WWII, Yahoo! | Comments (1)

Testing the Pressure: The Consumer Barometer

November 27, 2012 – 4:26 pm

Marketers from the “golden age” of advertising have had their legend inflated to great heights by television’s Mad Men. But no matter how cool they were (or at least seem to us today), those executives would be green with envy at our ability to collect, measure, and react to data in the 21st century. Of [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Practices, Social Media, Strategy | Also tagged 2013 trends, advertising, advisory services, alignment, audience, behavior, biggest, brand promise, brand unity, build, business, chameleon consumer, co-creator, communication, consistency, constancy, consumer, consumer data, conversation, Creative, customized, data, empowered, ernst, experience, experiment, ideal, impact, implications, importance, influence, infographic, insights, international, Junction, links, mad men, Market Research, market segmentation, marketing, marketing lingo, marketing trends, marketplace, message, messaging, metrics, MPM, new breed, personalized service, preferences, relationship marketing, report, reporting, results, service, social media, solutions, strategy, survey, sustainability, tailored, this time its personal, trends for 2013, understanding, uniformity, unprecedented, user, young | Comments (0)

When B2B Goes B2B2B

September 27, 2012 – 3:19 pm

In a world of incredible scale, the internet and its power to connect us is truly amazing. The connected world is now generating mind-boggling amounts of data every minute of every day – a breadth of available data that is vast enough to hold the power to predict user behaviors and market trends. Armed with [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy, Technology | Also tagged adaptation, advocacy, analytics, approach, attribution management, b2b, b2b2b, b2c, brand advocate, brand champion, brand equity, business, business of marketing, consumer, consumer wants, Creative Solutions, data analytics, fueling industry, help, impact, influence, insights, Junction, market analytics, Market Research, marketing, marketing plan, marketing strategy, maximize ROI, measurement, metrics, MPM, non-captive agency, predict trends, real time data, research, results, return on investment, ROI, strategy, user behavior, user experience | Comments (0)

The Social Clearinghouse

May 17, 2012 – 2:36 pm

Infographics have become an increasingly prevalent trend, offering a snapshot of data relevant to consumer behaviors and consumption patterns. As social media platforms begin to peak with record breaking valuations, infographics help illustrate the data in way that marketers can digest. Marketers who have traditionally used gut instinct to determine marketing spend are now relying [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged advertising, advertising metrics, advertising techniques, agencies, apps, Atlanta, brand message, branding, business, consumer behavior, consumer preference, contextual message, Creative, data info, database, Digital Marketing, digital strategy, Facebook, facebook IPO, facebook users, facebook value, GM advertising, GM on facebook, gut instinct, impact, influence, infographics, internet, Julie Gareleck, Junction, marketers, mass media, media, metrics, metrics-driven marketing, MPM, pinterest, plugins, results, revolutionize, social apps, social media, social media platforms, Social Networking, socialcam, solutions, strategies, strategy, Target Market, technology, trends, Twitter, user intelligence, userbase, valuation, Value, value of data, web platform, YouTube | Comments (1)