beer sales – Strategy. Impact. Results.

Tag Archives: beer sales

All Filler for Miller

April 24, 2012 – 3:30 pm

Watch a set of advertisements during any major television event, and you are bound to see a spot for a Budweiser, Miller, or Coors product. Domestic macrobrewers have notoriously gigantic budgets for ad campaigns, and in terms of sales of their flagship offerings, the rate of return on investment is excellent. Initially introduced in 2007, [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Strategy | Also tagged 12 oz, 64 calories, active lifestyle, active youth, ad campaign, alcohol industry, beam global, beam spirits, beer branding, beer statistics, branding, Budweiser, business, business plan, cheap beer, consumer expectatons, Craft Beer, customer base, customer loyalty, diet market, diluted beer, failing companies, Forbes, global beam, health craze, healthy lifestyle, impact, insights, lifestyle, light beer, macrobrew, market, marketing, MGD, MGD64, microbrew, Miller, Miller 64, miller 64 label, miller news, Miller-Coors, news, product advertising, product affinity, product label, product placement, results, skinny girl, skinnygirl, skinnygirl margarita, social media, spirits, strategy, Super Bowl Ads, tv commercial, ultra light beer, user experience, Value, website, wisconsin news, youtube ads | Comments (0)

What’s on Tap?

May 25, 2011 – 1:00 pm

The most successful craft breweries in America produce incredibly varied offerings, are largely regionalized in different corners of the country, and depend largely on word of mouth for marketing beer to new drinkers. These are big challenges, but in a market that shows substantial growth, breweries are reaching target audiences not through the beer, but through [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged 120 minute, 60 minute IPA, 75 minute, 90 minute IPA, advertising, atlanta business, Beer, beer drinkers, beer industry, beer recipe, brand, brand loyalty, brand marketing, brand strategy, branding, business insight, business news, consumer expectations, consumer loyalty, Craft Beer, craft brewing, customer loyalty, dogfish, Dogfish Head, Heavy Seas, homebrew, homebrewers, homebrewers association, impact, influence, labelling, liquor store, market growth, marketing, Marketing Spend, marketing strategy, microbrewing, new drinkers, quality, recipe for success, reputation, results, sales strategy, sales volume, spending, strategy, successful brewery, US beer sales, Value, word of mouth marketing | Comments (0)