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Tag Archives: b2c

A Year in Review

January 3, 2013 – 12:45 pm

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Events, News, Practices, Social Media, Strategy, Technology, Uncategorized | Also tagged 2012, advertising, advocacy, affinity, agency, america, annual report, b2b, brand, brand champion, brand equity, budget, CEO, CIO, cloud, cmo, Collaboration, commerce, constancy, consumer, Content Marketing, contextual experience, conversation, coupon, crowdsourcing, CTO, culture, Custom Content, deals, demand, design, digital, digital design, dollars, ecommerce, economy, email marketing, entrepreneur, experience, Facebook, fortune 100, Fortune 500, fragmentation, fragmented economy, Geolocation, global, hurricane sandy, hybrid, identity, infographic, infographics, innovation, internet, IPO, Junction, local, london, loyalty, Marketing Spend, measurement, messaging, metrics, mobile, MPM, network, obama, olympics, p2p, partnerships, pinterest, PR, presidential election, privacy, Promotion, regulation, reporting, romney, small business, smart, social, social media, sponsorship, strategy, sustainability, targeting, topics, Twitter, UEX, understanding social media, UX, vertical, Web, year | Comments (0)

When B2B Goes B2B2B

September 27, 2012 – 3:19 pm

In a world of incredible scale, the internet and its power to connect us is truly amazing. The connected world is now generating mind-boggling amounts of data every minute of every day – a breadth of available data that is vast enough to hold the power to predict user behaviors and market trends. Armed with [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy, Technology | Also tagged adaptation, advocacy, analytics, approach, attribution management, b2b, b2b2b, big data, brand advocate, brand champion, brand equity, business, business of marketing, consumer, consumer wants, Creative Solutions, data analytics, fueling industry, help, impact, influence, insights, Junction, market analytics, Market Research, marketing, marketing plan, marketing strategy, maximize ROI, measurement, metrics, MPM, non-captive agency, predict trends, real time data, research, results, return on investment, ROI, strategy, user behavior, user experience | Comments (0)

3 Clever Social Campaigns

June 12, 2012 – 3:51 pm

Social media has arguably been the single largest trend in marketing over the course of the past few years. As more and more businesses shift their strategies and increase marketing spend on these social platforms, it is becoming harder to make a brand message stand out. Social is unique in that marketing to these networks [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged advertising strategy, Atlanta, atlanta business, brand goals, brand image, campaign, company newsletter, consumer, coupons, discounts, Facebook, facebook likes, failed attempts, healthy choice, Honda, honda leap list, honda pins, hotlinks, impact, influence, isaiah mustafa, leap list, links, marketer, marketing, marketing strategy, mobile, old spice, old spice commercials, pins link, pinterest, pintermission, promotions, relationship marketing, results, social media, Social Media Marketing, social media value, social trends, strategy, Super Bowl Ads, Super Bowl Commercials, take a social media break, Twitter, twitter followers, Value, viral, viral sensation, YouTube | Comments (0)

Pinpoint Your Social Media Strategy

May 24, 2012 – 2:20 pm

Since the turn of the New Year, the hotly discussed Pinterest has become the new darling of the social web. The latest concept to take the social media world by storm, the site bestows the power of content curation upon its users to create a distinctly visual focus, differentiating the experience from other social networks. [...]

By junctioncreative | Posted in Uncategorized | Also tagged advertising, agency, Atlanta, atlanta business, b2b, brand identity, brand image, branding, consulting, content, curation, customer loyalty, data, differentiated experience, discovery, effectiveness for marketers, engagement, facebook IPO, facebookj, impact, infographic, interactive, Junction, logo, marketing, meaning, media, media help, metrics, modern, MPM, new year, pin, pinned, pinterest, pinterest etiquette, pinterest for brands, platform, products, promoter, Promotion, repinning, results, social impact, Social Media Marketing, social media world, social value, strategy, tagged, Target Market, technology, Twitter, userbase, valuation, visual, visual goodness, west elm furniture, west elm pinterest, whole foods, whole foods pinterest | Comments (1)

Serenity Now

October 21, 2011 – 2:16 pm

As an entrepreneur, stress levels are typically high. On any given day, it could be launching a new website, product, or marketing campaign; dealing with customers, reconciling financials, or hiring new employees. Working around the clock becomes the norm to the chagrin of friends and family who are competing for a portion of that time. [...]

By junctioncreative | Posted in Practices, Strategy | Also tagged achievements, b2b, big picture, business encouragement, business help, business owners, c suite, CEO, daily grind, darkest before dawn, dealing with customers, development, downtime, economy, entrepreneur, entrepreneurs, financials, goals, Golf, help, high stress, hiring, impact, influence, insight, marketing campaign, new employee, news, objectives, practices, pressure, product launches, reset, results, small biz, small business, small wins, SMB, strategy, stress, stress levels, take a break, Value, Website Launch, what do i do, what to do, workout, worries | Comments (0)