Tag Archives: Atlanta

Marketers Going Boom or Bust?

It can be said that perception is the most persistent and deceitful form of truth, often grounded in myth and mischaracterization, and sometimes founded on generational prejudice.  In an attempt to allocate marketing spend efficiently and effectively, marketers must make assumptions about the method and methodology of reaching significant and specific market segments.  The accepted […]

 

Search for Dear Ol’ Dad

Father’s Day, seemingly a hidden holiday for many retailers and consumers, is a marketing opportunity that represented $12.7 billion in 2012.  Because 80% of Father’s Day shoppers wait until the week before the big day to make a purchase, marketers have an opportunity to better optimize search ads and Search Engine Marketing (SEM) strategies to […]

What’s Your SCRM Strategy?

Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and is reliant on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create , discuss, and modify user-generated content.  It introduces substantial and pervasive changes […]

The Greatest Thing Since Sliced Bread…Or Is It?

In 1928, sliced bread hit the shelves marketed at the “greatest forward step in the baking industry since bread was wrapped.”  The development became the universal benchmark for greatness, mostly for its improvement of convenience and utilization of a basic dietary staple, becoming the ingenuity that we refer to when discussing the best of innovation […]

Junction Sponsors Third Annual Optimist Club Of Gettysburg Golf Tournament Supporting Local Youth

Junction Creative Solutions (Junction), an award-winning strategic agency, sponsors the 3rd Annual Golf Tournament hosted by the Optimist Club of Gettysburg. Junction has been an avid supporter of the Optimist Club and the 19 youth-oriented programs the Club supports financially throughout the year. “We applaud the efforts of the Optimist as they fundraise money, in […]

Learning to Better Communicate from a Master

Abraham Lincoln, the 16th President of the United States, garnishes record approval and favor among all races, political parties, social economic categories, ethnic groups and gender more than 150 years after being elected to a second term to office in 1864.  His first term saw his leadership challenged by America’s only Civil War, one that […]

Have You Jumped on the Social Media Bandwagon?

Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company.  One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits.   However, with the increased use and […]

Apples to Apples?

Businesses share core principles of business that are common and integral regardless of product, service and industry. These same principles when adjusted for variation in size, logistics, and offerings become essential to the overall success of a business whether delivering a load of stone or a pair of designer jeans.  Considerations for supply and demand, […]

JCP: From Catalogues to Denim Bars!?!

The most experienced and effective marketing professionals will usually agree that keeping the client in the press and on the public’s mind is beneficial to promoting brand identity, especially in an institutional fashion.  Frequent articles and stories can help grow a brands identity across marketing segments and expose the brand to new potential customers who […]

Junction Wins Three Awards in the 11th Annual Horizon Digital Interactive Awards

Atlanta-based Junction Creative Solutions (Junction) was recognized as the recipient of three Horizon Interactive Awards for its work in three different categories: Video, Advertisement, and Brochure. The Horizon Interactive Awards are an international awards competition acknowledging outstanding achievement among interactive media producers. The 2012 installment drew thousands of entries from top developers, designers, and online […]