Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company. One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits. However, with the increased use and [...]
By junctioncreative
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Posted in Social Media, Strategy
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Also tagged advertising, atlanta business, branding, business, business insight, Chief Marketing Officer, cmo, community, consumer, Creative, CRM, Customer Relationship Management, development, IBM, impact, influence, Institute for Business Value, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, marketer, marketing, marketing strategy, optimize, sales strategy, Social Customer Relationship, social media, Social Media Marketing, solutions, strategy, tangible value, technology
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Businesses share core principles of business that are common and integral regardless of product, service and industry. These same principles when adjusted for variation in size, logistics, and offerings become essential to the overall success of a business whether delivering a load of stone or a pair of designer jeans. Considerations for supply and demand, [...]
By junctioncreative
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Posted in Strategy
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Also tagged advertising, atlanta business, branding, business, business news, businesses, Commitment, communication, Consolidation, customer experience, foursquare, fractured marketing environment, hybrid agency, impact, influence, instagram, Internal Focus, Julie Gareleck, Junction, Junction Creative Solutions, marketing, Monitor and Measure, optimize in-store, personalization, principles, Rapid Rewards, Southwest Airlines, strategy, success, technology, Value, Venuelabs
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April 30, 2013 – 11:05 am
The most experienced and effective marketing professionals will usually agree that keeping the client in the press and on the public’s mind is beneficial to promoting brand identity, especially in an institutional fashion. Frequent articles and stories can help grow a brands identity across marketing segments and expose the brand to new potential customers who [...]
By junctioncreative
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Posted in Lessons from the CEO
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Also tagged advertising, atlanta business, board of directors, branding, business, business news, coo, impact, influence, J.C. Penney, jcp, Julie Gareleck, Junction, Lessons from the CEO, Mark Cohen, marketing, Myron E. Ullman, Penney, reinventing, ron johnson, strategy, technology, Ullman
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April 25, 2013 – 12:05 pm
Atlanta-based Junction Creative Solutions (Junction) was recognized as the recipient of three Horizon Interactive Awards for its work in three different categories: Video, Advertisement, and Brochure. The Horizon Interactive Awards are an international awards competition acknowledging outstanding achievement among interactive media producers. The 2012 installment drew thousands of entries from top developers, designers, and online [...]
By junctioncreative
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Posted in News
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Also tagged advertisement, atlanta business, branding, brochure, Bullying Video, business, business news, CEO, guardian watch, HIA, honors, horizon interactive awards, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, solutions, strategy, technology, Value, Video
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April 23, 2013 – 12:20 pm
We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households. It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories, sweeteners and sugar, and while there is a great deal of difference in their meanings, the effect on the television viewing public may [...]
By junctioncreative
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Posted in Advertising, Strategy
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Also tagged advertising, atlanta business, bills, cable, computers, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, NAB, National Association of Broadcasters, online, results, satellite, Smartphones, social media, solutions, strategic, strategy, stream, tablets, technology, television, tv, Value, Zero-tv, Zero-TV household
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There is one brand that does not require an agency – a brand that needs no advertisements. Bruins fans sing National Anthem in emotional pre-game scene. Junction is proud to be a brand advocate for the USA. To all of the victims, first responders, public safety officials, government agencies, armed forces, volunteers, families, friends, and [...]
April 18, 2013 – 12:15 pm
Junction Creative Solutions (Junction) client Saffire Vapor, seller and distributor of premium-quality ‘high powered’ electronic cigarettes and accessories, is opening the doors of its second retail location in Franklin, TN, just over a year after launching its business in February of 2012. Saffire Vapor has grown quickly but sustainably through steady eCommerce sales, successful distribution [...]
By junctioncreative
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Posted in Clients, News
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Also tagged advertising, Arnold, Franklin, influence, Junction, Junction Creative Solutions, robert arnold, Saffire Vapor, sales strategy, Second Location, social media, solutions, strategy, Tennessee, TN, user experience, www.saffireecigs.com
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When Marissa Mayer was selected to become the third new CEO at Yahoo in just three years, there was plenty of evidence that she was facing a daunting task to stop the rapid decent of one of America’s most famous companies. A former engineer with Google, Mayer’s brought well established Silicon Valley credentials with her [...]
By junctioncreative
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Posted in Brand and Marketing
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Also tagged advertising, apps, atlanta business, bigger photos, branding, CEO, controversy, credentials, digital, diversity of stories, eliminate, entrepreneurs, failing company, financial, Google, hiring, hybrid agency, influence, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, losses, marissa mayer, newsfeed, personalization, progress, Scott Thompson, strategy, telecommuting, Virtual Private Network, visual change, VPN, weather, working from home, Yahoo!
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As more and more people discover the convenience of mobile technology, it is critical that marketers form a clear digital strategy to take advantage of the explosion in mobile applications. With mobile subscriptions set to surpass the world population by the end of this year, the opportunity to reach out to potential customers through some [...]
By junctioncreative
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Posted in Brand and Marketing, Technology
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Also tagged ad market, advertising, atlanta business, branding, devices, digital, digital strategy, explosion, influence, Julie Gareleck, Junction, Junction Creative Solutions, Mad about mobile, marketers, marketing, marketing strategy, mobile, mobile technology, sales strategy, social media, solutions, strategy, technology, The Mobile Marketing Association
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March 21, 2013 – 11:45 am
With the ever changing field of digital technology and the ever increasingly savvy consumer, it is imperative that marketers stay focused on what techniques are working best and what strategies are showing signs of decay and obsolescence. In a 2012 article in iMedia Connection, author Kent Lewis outlined seven strategies that were passé and obsolete. [...]
By junctioncreative
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Posted in Brand and Marketing, Practices, Strategy
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Also tagged 2013, 9, ads, advertising, atlanta business, audio, Avid Landing Page Testing, brand Value, branding, business, changing technology, compelling content, Content for Content's Sake, conversions, convert website visitors, creative audio and video, demographic, digital strategies, Facebook, Faking Reviews, garrett gee, honesty, HTTPS, Ignoring Personalization, iMedia Connection, impact, influence, interesting, Julie Gareleck, Junction, Junction Creative, Kent Lewis, keyword SEO, LiveBall, Making Decisions Based on Wrong Metrics, marketing, messaging, mistake, Nine, Nine Marketing Strategies to Avoid, personalized, personalized ad, QR, qr codes, Quick Response Codes, results, retargeting, seo, seven strategies, social media, strategies, strategy, subject matter, technology, Underestimating the Power of Video, user experience, Video
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