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The Greatest Thing Since Sliced Bread…Or Is It?

May 23, 2013 – 11:07 am

In 1928, sliced bread hit the shelves marketed at the “greatest forward step in the baking industry since bread was wrapped.” The development became the universal benchmark for greatness, mostly for its improvement of convenience and utilization of a basic dietary staple, becoming the ingenuity that we refer to when discussing the best of innovation [...]

By junctioncreative | Posted in Technology | Also tagged 1928, advertising, Atlanta, baking industry, branding, business, business news, entrepreneurs, execute, greatest forward step, identify the need, influence, innovation, interactive, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, learn, listen, marketing, marketing strategy, mouse trap, results, sales strategy, sliced bread, strategy, technology, Value | Comments (0)

Learning to Better Communicate from a Master

May 21, 2013 – 11:25 am

Abraham Lincoln, the 16th President of the United States, garnishes record approval and favor among all races, political parties, social economic categories, ethnic groups and gender more than 150 years after being elected to a second term to office in 1864. His first term saw his leadership challenged by America’s only Civil War, one that [...]

By junctioncreative | Posted in Practices, Strategy | Also tagged Abe, Abraham Lincoln, advertising, approval, Atlanta, audience, awareness, branding, business, business news, Civil War, comedy, communication, content, craft, effectiveness, email, Facebook, impact, influence, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, leadership, Lincoln, linkedin, marketing, marketing strategy, new technology, Plan, reputation, skill, social media, solutions, story, strategy, Strong Team, technology, Twitter, Value | Comments (0)

Resilience Not Performance is the New Metric for Business

May 14, 2013 – 11:25 am

Ask any business professional in business for more than 20 years, the story is sure to include a part about surviving an economic recession. Just as well established as business growth cycles, these periods of economic famine, panic, shake-out and even demise are a natural occurring event in commercial economic history. However, if you ask [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, bounce, brand quality, branding, budget, business, business environment, business news, debt, economic, economy, finances, financial crisis, home depot, impact, impulse, influence, inventories, Julie Gareleck, Junction, Junction Creative Solutions, Lowe's, marketing, marketing strategy, Nokia, Online sales, operations, Recession, Resilience, results, social media, solutions, strategy, technology | Comments (0)

Have You Jumped on the Social Media Bandwagon?

May 7, 2013 – 11:00 am

Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company. One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits. However, with the increased use and [...]

By junctioncreative | Posted in Social Media, Strategy | Also tagged advertising, Atlanta, branding, business, business insight, Chief Marketing Officer, cmo, community, consumer, Creative, CRM, Customer Relationship Management, development, IBM, impact, influence, Institute for Business Value, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, marketer, marketing, marketing strategy, optimize, sales strategy, Social Customer Relationship, social media, Social Media Marketing, solutions, strategy, tangible value, technology | Comments (0)

Apples to Apples?

May 3, 2013 – 10:05 am

Businesses share core principles of business that are common and integral regardless of product, service and industry. These same principles when adjusted for variation in size, logistics, and offerings become essential to the overall success of a business whether delivering a load of stone or a pair of designer jeans. Considerations for supply and demand, [...]

By junctioncreative | Posted in Strategy | Also tagged advertising, Atlanta, branding, business, business news, businesses, Commitment, communication, Consolidation, customer experience, foursquare, fractured marketing environment, hybrid agency, impact, influence, instagram, Internal Focus, Julie Gareleck, Junction, Junction Creative Solutions, marketing, Monitor and Measure, optimize in-store, personalization, principles, Rapid Rewards, Southwest Airlines, strategy, success, technology, Value, Venuelabs | Comments (0)

JCP: From Catalogues to Denim Bars!?!

April 30, 2013 – 11:05 am

The most experienced and effective marketing professionals will usually agree that keeping the client in the press and on the public’s mind is beneficial to promoting brand identity, especially in an institutional fashion. Frequent articles and stories can help grow a brands identity across marketing segments and expose the brand to new potential customers who [...]

By junctioncreative | Posted in Lessons from the CEO | Also tagged advertising, Atlanta, board of directors, branding, business, business news, coo, impact, influence, J.C. Penney, jcp, Julie Gareleck, Junction, Lessons from the CEO, Mark Cohen, marketing, Myron E. Ullman, Penney, reinventing, ron johnson, strategy, technology, Ullman | Comments (0)

Junction Wins Three Awards in the 11th Annual Horizon Digital Interactive Awards

April 25, 2013 – 12:05 pm

Atlanta-based Junction Creative Solutions (Junction) was recognized as the recipient of three Horizon Interactive Awards for its work in three different categories: Video, Advertisement, and Brochure. The Horizon Interactive Awards are an international awards competition acknowledging outstanding achievement among interactive media producers. The 2012 installment drew thousands of entries from top developers, designers, and online [...]

By junctioncreative | Posted in News | Also tagged advertisement, Atlanta, branding, brochure, Bullying Video, business, business news, CEO, guardian watch, HIA, honors, horizon interactive awards, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, solutions, strategy, technology, Value, Video | Comments (0)

Zero-TV: Threat or Passing Fad?

April 23, 2013 – 12:20 pm

We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households. It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories, sweeteners and sugar, and while there is a great deal of difference in their meanings, the effect on the television viewing public may [...]

By junctioncreative | Posted in Advertising, Strategy | Also tagged advertising, Atlanta, bills, cable, computers, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, NAB, National Association of Broadcasters, online, results, satellite, Smartphones, social media, solutions, strategic, strategy, stream, tablets, technology, television, tv, Value, Zero-tv, Zero-TV household | Comments (0)

Is Trimming the Budget Killing Walmart’s Brand?

April 16, 2013 – 11:45 am

In an effort to be more competitive in the face of increased competition, mainly from their “dollar store” competitors, Wal-Mart has been minding its costs as U.S. sales growth slows. U.S. locations declined for nine straight quarters before snapping the streak with a 1.3 percent gain for the quarter ending last October. It is understandable [...]

By junctioncreative | Posted in Brand and Marketing, News | Also tagged advertising, brand collateral, brand Value, branding, budget, business, business insight, business news, business planning, CEO, complaints, customer, influence, interactive, Julie Gareleck, Junction, labor force, low prices, sam walton, solutions, strategy, trimming the brand, wal-mart, walmart | Comments (0)

Putting the Yodel Back in Yahoo!

April 9, 2013 – 12:45 pm

When Marissa Mayer was selected to become the third new CEO at Yahoo in just three years, there was plenty of evidence that she was facing a daunting task to stop the rapid decent of one of America’s most famous companies. A former engineer with Google, Mayer’s brought well established Silicon Valley credentials with her [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged advertising, apps, Atlanta, bigger photos, branding, CEO, controversy, credentials, digital, diversity of stories, eliminate, entrepreneurs, failing company, financial, Google, hiring, hybrid agency, influence, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, losses, marissa mayer, newsfeed, personalization, progress, Scott Thompson, strategy, telecommuting, Virtual Private Network, visual change, VPN, weather, working from home, Yahoo! | Comments (0)

Strategy. Impact. Results.

Tag Archives: atlanta business

The Greatest Thing Since Sliced Bread…Or Is It?

Apples to Apples?

JCP: From Catalogues to Denim Bars!?!

Junction Wins Three Awards in the 11th Annual Horizon Digital Interactive Awards

Is Trimming the Budget Killing Walmart’s Brand?

Putting the Yodel Back in Yahoo!

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