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Where the Rubber Meets the Road

April 10, 2012 – 1:05 pm

The slow economy of recent years has forced the reconsideration of budgeting for people from all walks of life. For many, the downturn has meant drastically reduced spending. Much more severe than simply eliminating luxuries, stretching dollars as far as they will go across everyday expenses has become standard practice. Items considered to be necessities [...]

By junctioncreative | Posted in Strategy | Also tagged Aaron's, adapt, adaptable strategy, adaptation, advertising, ajc, atlanta journal constitution, atlanta news, bad economy, budget, business advice, business help, business insights, business metrics, business owners, business planning, buy rims, car and truck rims, CEO, changing market, cmo, consumer, consumer behavior, cost effectiveness, Creative Solutions, customer satisfaction, digital, economic downturn, economic implications, economy, entrepreneur, Entrepreneurism, financial crunch, good service, impact, influence, Julie Gareleck, Junction, lowered demand, market dynamics, marketing, media, penny pinching, react, Recession, ren-to-own, rental store, renting vs buying, results, rim purchase, rimco, sign of the times, small business, solutions, spending, strategy, supply and demand, thrive, tire rental, tires | Comments (0)

Junction Urges Marketers to Rethink the Brand to Rebuild Customer Loyalty

March 29, 2012 – 4:33 pm

Atlanta-based strategic firm Junction Creative Solutions (Junction) releases a perspective written by CEO and Managing Partner Julie Gareleck, entitled “Turning Mindshare into Brandshare.” The perspective highlights the need for marketers to react to drastic shifts in consumer behavior brought on by new technology and a changing economic climate. Junction has established itself as leader in [...]

By junctioncreative | Posted in Strategy | Also tagged advantage of brand, advertising, B2B marketing, b2c marketing, brand, brand message, business practices, ceo insider, ceo insight, ceo opinion, cmo, consumer loyalty, creative branding, creative marketing, customer loyalty, direct messaging, executive marketing, impact, importance of brand, Julie Gareleck, Junction, loyalty, loyalty program, marketing, marketing expert, marketing future, marketing help, marketing insights, marketing practices, marketing reflections, marketing solutions, marketing strategy, marketing techniques, modern marketing, perspective, pricing model, pricing structure, results, social media, strategy | Comments (0)

Junction Creative Solutions Expands Client Portfolio to Thrive in 2011

December 20, 2011 – 12:30 pm

Junction Creative Solutions (Junction), an Atlanta-based hybrid strategic firm founded in 2008, marks the end of 2011 by posting 300% growth, its second triple-digit-growth year in a row. This substantial increase is complemented by a host of new clients as well as an expansion of Junction’s services into several new verticals. New clients include AcuteCare [...]

By junctioncreative | Posted in Clients, News, Strategy | Also tagged 2011 year in review, AcuteCare Telemedicine, advertising, advertising insight, agencies, agency news, atlanta agency, atlanta business, BCS switchgear, business advice, business agency, Business Consulting, business help, business insight, business insights, business planning, business strategy, business success, business tips, Competitive Sports Analysis, consultancy, consulting, entrepreneurs, Fortune 500, impact of agencies, impact of agency, impact of social media, industries, intelaplay, Junction Creative Solutions, Lucy's Market, marketing, marketing agency, marketing campaign, marketing insight, marketing strategy, mobile, mobile advertising, mobile marketing, mobile social media, new business, New Year's Resolutions, Saffire Vapor, smart ad, smart ad campaigns, smart ads, smart advertisement, smart marketing, SMB, social, social media advertising, social media campaign, Social Media Marketing, SWM Int., technology, unique ad campaign, unique advertisement, value of agencies, value of social media, Verticals, Websites | Comments (0)

Junction Expands Portfolio to Include New Verticals in Second Half of 2011

November 16, 2011 – 4:27 pm

Atlanta-based strategic firm Junction Creative Solutions (Junction) expands its reach to include new business verticals, building on the successes of the firm in 2011. Junction continues to broaden its portfolio while strengthening its competencies for existing clients. Founded in 2008 by CEO and Managing Partner Julie Gareleck, Junction established itself as a leader known for [...]

By junctioncreative | Posted in News | Also tagged 2011 business statistics, advertising, agency, atlanta business, atlanta thriving business, Business Consulting, business news, business verticals, consultancy, consumer packaged goods, Creative, ecommerce, entrepreneurs, healthcare, high impact solutions, hybrid approach, impact, Julie Gareleck, Junction Creative Solutions, low cost, lower marketing spend, manufacturing, market share, marketing, marketing agency, new business, Portfolio, Press releases, Publishing, Q3, Q4, results, retail, saving on marketing, social media approach, Social Media Marketing, social media value, strategic solutions, strategy, sustainable business, technology, travel and hospitality, un-agency, Value, Verticals | Comments (0)

Junction Sponsors LAUNCHfn’s Fast Pitch Workshop and Networking Event

September 13, 2011 – 9:28 am

September 13, 2011 – ATLANTA, GA: Junction Creative Solutions (Junction), an Atlanta based strategic firm, actively supports organizations focused on advancing opportunities for entrepreneurs in the Atlanta community. Junction will sponsor the Fast Pitch Workshop and Networking Event, hosted at The Hub in Atlanta, GA on September 13, 2011 by Launch Funding Network, Inc. (LAUNCHfn). [...]

By junctioncreative | Posted in Events | Also tagged advertising, atlanta business community, branding, business, Capital Community, communications, content, digital, Elevator Pitch, entrepreneur, entrepreneurs, Fortune 500, help, impact, influence, infomercial, insights, interactive, Julie Gareleck, Junction Creative Solutions, Karen Rands, Launch Funding Network Inc., LAUNCHfn, marketing, Networking, news, opportunities, pitch, pitchbuilding, results, sales, sales pitch, session, SMBs, social media, social network, Startups, strategic firm, strategy, tips, Value, venture capital, venture capital community, workshop | Comments (0)

J Mark Cropp Joins Junction to Manage Pennsylvania Office

May 12, 2011 – 11:09 am

Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include J. Mark Cropp, Executive Director, Business Development & Partnerships NE. Mark, a veteran sales professional and a natural entrepreneur, joined Junction in early 2011 and has worked efficiently to develop business relationships during a period that has seen the company grow at [...]

By junctioncreative | Posted in News | Also tagged Atlanta businesses, branding, Business Consulting, business news, businessman, central PA, construction, Creative, director of sales, entrepreneur, finance, Fortune 500, gettysburg, Gettysburg Business, impact, influence, innovative, J Mark Cropp, Junction, Junction Creative Solutions, management, manufacturing, Mark Cropp, northeast, pathway, Pennsylvania, Pennsylvania Businesses, real estate, relationships, results, retail, sales effectiveness, sales executive, sales process, sales strategy, senior executive, solutions, strategic, strategy, sustainability, travel and hospitality, Value, veteran sales professional | Comments (0)

Tamika Stewart Joins the Growing Team at Junction Creative Solutions

May 5, 2011 – 4:39 pm

Junction Creative Solutions (Junction), an Atlanta-based strategy firm, adds Tamika Stewart as Project Manager to its growing team. Tamika brings more than 5 years of experience in account management in the interactive advertising industry with demonstrable achievements throughout the course of her career. “Tamika has a blend of traditional and interactive advertising account management experience,” comments [...]

By junctioncreative | Posted in News | Also tagged advertising, agency, Atlanta businesses, blue chip accounts, branding, client projects, consultancy, consulting, Fortune 500, impact, influence, internal projects, Junction, Junction Creative, LSU, operations, performance, production, productivity, project management, project manager, projects, results, senior operation, solutions, Startups, strategic marketing, strategy, Tamika Stewart, traditional media, Value, web design, Yahoo! | Comments (0)