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Tag Archives: AR

Are Marketers Ready to Augment Reality?

June 20, 2011 – 4:17 pm

With the advent of powerful mobile devices such as smartphones and tablet computers, consumers are interacting with media far more frequently and across a wider variety of platforms than ever before. Augmented reality applications offer an entirely new yet totally organic format for interacting with media. At The Gramercy Institute’s Journal of Financial Advertising & [...]

By junctioncreative | Posted in Brand and Marketing, Technology | Also tagged 3d, Android, android apps, android camera, Anthon Vitalone, Augmented Reality, augmented reality app, Best Buy, Bill Wreaks, Burger King, camera, circular ads, creative marketing, Deutsche Bank, digital, Digital Marketing, Gramercy Institute, gyroscope functionality, impact, importance, influence, innovation, interactive, Interactive Marketing, iPhone, iphone apps, iphone camera, iphone gyroscope, jailbreak, JFAM, latest technology, marketing, media, mobile, mobile advertising, Mobile Apps, new technology, New York City, next big thing, organic format, Ralph Lauren, real time, results, smartphone, Smartphones, strategy, tablet, Tablet PC, tech app, tech companies, tech sector, third party software, user experience, Value | Comments (0)

Square Centimeters of Real Estate worth $17.5 Billion

May 18, 2011 – 11:00 am

Flash back four years, to January 9th, 2007. Steve Jobs, CEO of Apple Inc., is standing before an audience at the Macworld Conference & Expo in San Francisco, and unveiling the original iPhone to public eyes for the first time. There has been months of wide speculation and rumors, but nobody in the room has [...]

By junctioncreative | Posted in Technology | Also tagged advertising, android app, app boom, app industry, app store, Apple, Augmented Reality, branding, digital, droid, email, entertainment, games, GetJar, handheld, home screen, htc, impact, influence, innovation, innovative, interactive, internet, internet connection, iphone 4, iphone app, iphone users, macworld conference, marketplace, media, mobile app, Mobile Applications, Mobile Apps, mobile marketing, mobile strategy, mobile tech, multimedia, pcworld, productivity, results, revolutionary, smartphone, Smartphones, square, Steve Jobs, strategy, tablet, tablet marketing, tech, technology, Value, visual content | Comments (0)