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Tag Archives: agency

Junction Creative Solutions Unveils Brand Refresh

March 11, 2013 – 1:30 pm

Atlanta-based strategic agency Junction Creative Solutions (Junction) unveils a refreshed brand, reflecting its new creative direction. Junction was motivated to enhance its brand look to showcase the breadth of capabilities and experience of the agency. “The Junction brand has certainly matured since we started in 2009,” says Julie Gareleck, CEO & Managing Partner, Junction. “We recognize [...]

By junctioncreative | Posted in News, Technology | Also tagged advertising, Atlanta, biography, blog, brand experience, brand refresh, branding, business, CEO, clients, commentary, company blog, consulting, Creative, enhancements, features, founded, functions, georgia, hybrid, impact, information architecture, Julie Gareleck, junction atlanta, Junction Creative, Junction Creative Solutions, live site, managing partner, marketing, mobile, multiplatform, news, Portfolio, redesign, results, strategic, strategy, team, user-friendly, website | Comments (0)

Guardian Watch™ Launches Updated Platform Revolutionizing Public Safety Reporting and Response

February 26, 2013 – 12:09 pm

Junction client Guardian Watch™ announces the launch of version 2.0 of its multi-platform application for public safety, intended to empower citizens during emergencies and create safer communities across America. The launch campaign is centered around Atlanta, GA, a rapidly growing major metropolitan area that the company hopes will serve as a model for the power [...]

By junctioncreative | Posted in Clients, News | Also tagged Atlanta, authorities, award winning, CEO, clients, communications, community safety, consulting, dr. gordon jones, emergency management, emergency response, empower citizens, EMS, excellence awards, features, FEMA, fire, functions, future of public safety, groups, guardian watch, impact, incident report, involvement, Julie Gareleck, Junction, launch, law enforcement, local media, marketing, marketing and advertising, marketing campaign, marketing strategy, mobile app, national sheriffs' association, neighborhood watch, network, new technology, news, officials, online platform, pilot program, PR, project management, PTAs, public safety, public safety reporting, results, safer communities, schools, SMEM, social media, strategy, subscribers, tactics, technology, universities, userbase, users, website | Comments (0)

A New Era in the Agency/Marketer Relationship

February 21, 2013 – 10:40 am

As businesses move forward in the new year, they are facing an environment that is fraught with change, significant economic uncertainty, and a vast array of new technologies in communications and marketing; a continually fragmented marketing economy. It shouldn’t be surprising that marketers and their agencies are about to experience fundamental changes in their relationship. Traditional time-tested [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged Atlanta, Ben Lilley, brands, business, business development, changing model, Creative, delineation, dialogue, evolution, expectations, expertise, flexibility, fragmented economy, ideas, impact, industry, industry partners, influence, jack-of-all-trades, Junction, learning the business, marketer, marketing economy, mature, McCann Erickson, middle management, mutual goals, mutual trust, objectives, organizational structure, performance, planning, production, program, relationship, respect, results, senior management, strategy, team puzzle, technology, trust | Comments (0)

Crunch the Numbers

February 19, 2013 – 9:50 am

It is a phrase that has been seen in headlines of articles across industry publications, frequently heard in board rooms, and endlessly repeated on internet forums. Yes, ‘Big Data’ has been a hot-button topic and a dominant trend for some time now, but all evidence points to an army of executives, marketers, and other leaders [...]

By junctioncreative | Posted in Practices, Strategy, Technology | Also tagged advertising, analysts, applicability, articles, available data, big data, board rooms, business development, CIO, common mistakes, corporate, Creative, CTO, customer service, data analytics, decision making, departments, efficiency, financial, glamorous, graphs, industry publications, information, internet forums, Junction, leverage the data, marketers, marketing, marketing initiatives, metrics, most important, numbers, organization, parse data, perspective, philosophy, prioritize, process, relationship, resources, revenue, sales team, self-serving data, shift in strategy, small data, solutions, speed, statistics, success factors, technology, trusted partner, understanding, Verticals, what can data do for me, what does the data say | Comments (0)

Lessons from the CEOs: Making the Connection to Success

February 15, 2013 – 10:01 am

In this series, we explore some less-frequently discussed ideas about running a successful business utilizing the experiences of real CEOs. Skip Prichard is an accomplished CEO, turnaround business leader, and keynote speaker. He is known for his track record of successfully revitalizing companies and dramatically improving results. Most recently, he was President & CEO of [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged accomplish goals, advice, answers, atlanta business, big business, blogging, book, brand, business leaders, cash, CCO, ceos, connection, control, corporate, creativity, culture, customer, differentiation, digital, employees, energy, Facebook, five C's, growth, handwritten notes, happiness, impact, information, ingram content, ingram content group, jill geisler, leaders, lessons, linkedin, lost art, making a connection, managers, marketer, meaning, modern tools, Networking, poynter, profitability, Publishing, relationship, results, sales tricks, secrets, skip prichard, small business, strategy, tony hsieh, turnaround, Twitter, vision, what great bosses know, work happy, Workplace, workshop in a book, YouTube, zappos | Comments (0)

A Less Than Super Sunday

February 5, 2013 – 9:50 am

Did you know there was a football game played Sunday night in New Orleans? The Super Bowl matchup between the San Francisco 49ers and the winning Baltimore Ravens turned out to be highly competitive and compelling until the end, keeping 200 million televisions locked on CBS’ well-managed but unremarkable broadcast. But notwithstanding the action on [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged 49ers, accomplishment, ad agency, advertisement, advertising, advertising culture, audi, bad ads, bad broadcast, bar rafaeli, best and worst ads, beyonce, biggest media spectacle, black crown, blackout, boston.com, bowl, brand equity, brandbowl, branding, brands, brotherhood, Budweiser, busts, Buzz, CBS advertisements, CBS broadcast, cbs crew, Chase, clydesdales, coca cola, coming home, commentary, commercial, consumer behavior, controversy, crash the super bowl, Creative, cross the line, crowdsourced, dan marino, disaster, dodge, doritos, dumbest ads, Facebook, failure, fan-sourced, farmer, feedback, football ads, funniest ads, gametime, get in get happy, goat 4 sale, goat for sale, godaddy, good ads, greatest show on earth, halftime in america, halftime show, history of advertising, hit commercial, hyundai, inane, influence, insightful, jeep, jim nantz, Junction, m&ms, marketing, metrics, model, Mullen, nfl advertising, oreo, phil simms, positive feedback, pregame show, prom, rankings, ravens, real time, serious commercials, sex sells, shannon sharpe, social campaign, social media, solutions, statistics, stevie wonder, stole the show, success, super bowl, superstition, taco bell, team commercial, troops, Twitter, viewer attitudes, viva young, volkswagen | Comments (0)

Advertising: A Touch of Singularity

January 31, 2013 – 9:30 am

Welcome to Junction’s Book Nook. At Junction, we dedicate a significant amount of time educating ourselves on the complexities of the business and marketing ecosystem. We would like to share insights from some of the pages of the books we are reading. As part of my New Year’s resolution to put down the technology and [...]

By junctioncreative | Posted in Advertising, Book Nook, Strategy | Also tagged 1960s, advertisers, advertising, advertising success, ambition, ambitious, atlanta business, best practices, book nook, book review, books, brand equity, brand impact, build a brand, business and marketing ecosystem, confessions, confessions of an advertising, Creative, creativity, Custom Content, David Ogilvy, discipline, engagement, excellence, father of advertising, format, hard work, hard work never killed a man, image, impact, influence, interview, Junction, learn from our past, legend, listen and learn, looking back, mad men, marketer, moving forward, notable remarks, ogilvy, perseverance, power of advertising, quality content, quotations, quotes, relationship marketing, results, sales, selling, solutions, strategy, study, talent, tell the truth, truth in advertising, Value | Comments (0)

Junction CEO Talks 2013 Trends, ‘Getting It Done’ at Financial Marketers’ Conference

January 18, 2013 – 11:53 am

Julie Gareleck, CEO & Managing Partner of Atlanta-based strategy firm Junction Creative Solutions (Junction), spoke on a panel of senior marketers representing the nation’s largest financial firms with on Wednesday, January 16th in New York, NY. The event, JFAM:FORUM-NYC, was the first major conference of 2013 hosted by The Gramercy Institute’s Journal of Financial Advertising [...]

By junctioncreative | Posted in Events, News, Strategy | Also tagged advertising, advice, authority, Bank of America, big data, big data for banks, big ideas, Bill Wreaks, branding, CEO, Chase, CIO, cmo, conference, digital, expert, Financial Marketing, forum, get more out of marketing, goldman sachs, Gramercy Institute, impact, information technology, JFAM, jfam forum nyc, journal of financial advertising and marketing, jp morgan, Julie Gareleck, Junction Creative Solutions, le cirque, leadership, marketing, mobile, morgan stanley, organization, panel, panelists, processes, prudential, reputation management, results, seminar, smith barney, social media, speaking engagement, strategy, strengths, tablet marketing, team management | Comments (0)

Reminder: JFAM:FORUM-NYC Today

January 16, 2013 – 7:00 am

Don’t forget – this morning, Junction CEO & Managing Partner Julie Gareleck is speaking on an expert panel with representatives from some of the world’s largest financial firms at JFAM:FORUM-NYC in New York City. It is the first major conference of the year hosted by The Gramercy Institute’s Journal of Financial Advertising and Marketing, and the panelists [...]

By junctioncreative | Posted in Brand and Marketing, Events, News, Strategy | Also tagged advertising, advice, Bank of America, big data, big ideas, Bill Wreaks, branding, CEO, Chase, CIO, cmo, conference, digital, expert, Financial Marketing, forum, goldman sachs, Gramercy Institute, impact, JFAM, jfam forum nyc, journal of financial advertising and marketing, jp morgan, Julie Gareleck, Junction Creative Solutions, le cirque, leadership, marketing, mobile, morgan stanley, panel, panelists, processes, prudential, reputation management, results, seminar, smith barney, social media, strategy, strengths, tablet marketing, team management | Comments (0)

Joining the Worlds’ Biggest Financial Brands to Address Trends for 2013

January 14, 2013 – 3:37 pm

Junction is pleased to announce its presence at the JFAM:FORUM-NYC, the first major conference of 2013 hosted by The Gramercy Institute’s Journal of Financial Advertising and Marketing, on Wednesday, January 16th in New York, NY. CEO & Managing Partner Julie Gareleck will join senior leaders from top financial brands including JPMorgan Chase, Prudential, Morgan Stanley, [...]

By junctioncreative | Posted in Brand and Marketing, Events, News, Strategy, Technology | Also tagged advertising, advice, Bank of America, big data, big ideas, Bill Wreaks, branding, CEO, Chase, CIO, cmo, conference, digital, expert, Financial Marketing, forum, goldman sachs, Gramercy Institute, impact, JFAM, jfam forum nyc, journal of financial advertising and marketing, jp morgan, Julie Gareleck, Junction Creative Solutions, le cirque, leadership, marketing, mobile, morgan stanley, panel, panelists, processes, prudential, reputation management, results, seminar, smith barney, social media, strategy, strengths, tablet marketing, team management | Comments (0)