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Tag Archives: ad campaign

No Fright in this Night

October 31, 2012 – 2:00 pm

As Halloween descends upon us, images of copious amounts of candy corn and miniature chocolates, vampires and werewolves, and children roaming moonlit streets on a brisk autumn evening are conjured. The latest scary movie (this season, it’s the fourth installment of the Paranormal Activity franchise) hits the theaters, and in 2012, some real life drama [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media | Also tagged All Hallow's Eve, american love for halloween, annual halloween spending, atlanta business, bar halloween party, blog, candy corn, chocolates, costume shop, costumes, cover charge, customers, economy, escapism, franchise, frankenstorm, frightful night, fun, fun size, halloween, halloween costume costs, halloween night, halloween retail, holidays, horseless headsman, impact, insight, jack o lantern, market share, marketing strategy, money maker, moonlight, national retail federation, northeast, october 31, opinion, paranormal activity, paranormal activity 4, pop up stores, post, profit, profitable, pumpkin pie, restaurant specials, results, retailers, revenue, snickers, social media, statistics, story, strategy, temporary stores, vampires, werewolves, zombies | Comments (0)

Don’t Talk the Talk

October 18, 2012 – 11:20 am

More than just resonating through pop culture and slowly destroying productivity, social media has undoubtedly altered the way we communicate and the way we react. Businesses have recently felt the pressure to change strategies to brand themselves effectively in the paradigm that social media has established. Creating the right kind of message is an integral [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Social Media, Strategy | Also tagged attention grabbing, Authenticity, brand identity, business authenticity, business values, campaign, captive audience, change in strategy, changes in marketing, CIO, cmo, conversation, Creative, customer relationship, customer service, decency, Digital Marketing, Elevator Pitch, engage audiences, Execution, Facebook, history of marketing, in bad taste, influence, influencers, integrated approach, integrity, jargon, Junction, language, language cues, lingo, management, marketing, marketing message, marketing speak, marketing tone, new media, PR strategy, PR tactics, relationship marketing, research, social media, solutions, swear words in ads, talk the talk, target audience, traditional marketing, Twitter, urban outfitters, Voice | Comments (1)

Tapping into the TRUST Fund

September 25, 2012 – 3:26 pm

Tapping into the TRUST Fund In our modern marketing economy, trust has become paramount in communications, and an integral component of relationships between businesses and consumers. These days, trust is engendered primarily by our peers, with social media serving as a cornerstone in the foundation of those relationships thanks to its rapidly growing influence. In [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged agency, atlanta business, brand equity, brands, broken trust, campaign, Chris Brogan, communications, conversation, customer loyalty, digital ads, digital advertising, Digital Marketing, ecommerce, facebook trust, financial firms, Financial Marketing, impact, importance of trust, influence, Junction Creative Solutions, loyalty, marketing economy, marketing messaging, media, Networking, online business, peers, pinterest, practices, rebuild trust, relationship marketing, responsibility, results, return on investment, social media, Social Media Marketing, strategy, trust, Trust Agents, trust importance, Twitter, Value, visibility, word of mouth | Comments (0)

All Filler for Miller

April 24, 2012 – 3:30 pm

Watch a set of advertisements during any major television event, and you are bound to see a spot for a Budweiser, Miller, or Coors product. Domestic macrobrewers have notoriously gigantic budgets for ad campaigns, and in terms of sales of their flagship offerings, the rate of return on investment is excellent. Initially introduced in 2007, [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Strategy | Also tagged 12 oz, 64 calories, active lifestyle, active youth, alcohol industry, beam global, beam spirits, beer branding, beer sales, beer statistics, branding, Budweiser, business, business plan, cheap beer, consumer expectatons, Craft Beer, customer base, customer loyalty, diet market, diluted beer, failing companies, Forbes, global beam, health craze, healthy lifestyle, impact, insights, lifestyle, light beer, macrobrew, market, marketing, MGD, MGD64, microbrew, Miller, Miller 64, miller 64 label, miller news, Miller-Coors, news, product advertising, product affinity, product label, product placement, results, skinny girl, skinnygirl, skinnygirl margarita, social media, spirits, strategy, Super Bowl Ads, tv commercial, ultra light beer, user experience, Value, website, wisconsin news, youtube ads | Comments (0)