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Tag Archives: ad agency

A Less Than Super Sunday

February 5, 2013 – 9:50 am

Did you know there was a football game played Sunday night in New Orleans? The Super Bowl matchup between the San Francisco 49ers and the winning Baltimore Ravens turned out to be highly competitive and compelling until the end, keeping 200 million televisions locked on CBS’ well-managed but unremarkable broadcast. But notwithstanding the action on [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged 49ers, accomplishment, advertisement, advertising, advertising culture, agency, audi, bad ads, bad broadcast, bar rafaeli, best and worst ads, beyonce, biggest media spectacle, black crown, blackout, boston.com, bowl, brand equity, brandbowl, branding, brands, brotherhood, Budweiser, busts, Buzz, CBS advertisements, CBS broadcast, cbs crew, Chase, clydesdales, coca cola, coming home, commentary, commercial, consumer behavior, controversy, crash the super bowl, Creative, cross the line, crowdsourced, dan marino, disaster, dodge, doritos, dumbest ads, Facebook, failure, fan-sourced, farmer, feedback, football ads, funniest ads, gametime, get in get happy, goat 4 sale, goat for sale, godaddy, good ads, greatest show on earth, halftime in america, halftime show, history of advertising, hit commercial, hyundai, inane, influence, insightful, jeep, jim nantz, Junction, m&ms, marketing, metrics, model, Mullen, nfl advertising, oreo, phil simms, positive feedback, pregame show, prom, rankings, ravens, real time, serious commercials, sex sells, shannon sharpe, social campaign, social media, solutions, statistics, stevie wonder, stole the show, success, super bowl, superstition, taco bell, team commercial, troops, Twitter, viewer attitudes, viva young, volkswagen | Comments (0)

Keeping the Sizzle in the Agency/Client Relationship

August 9, 2012 – 2:43 pm

The advertising industry is often imagined as being encapsulated by a scene from the popular TV show Mad Men. Agencies are thought to be an exclusive club of talented, like-minded individuals who have an innate ability to transform creative to sell products and services for the most notable brands. But is this what clients are [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Practices, Strategy | Also tagged advertising, agency, amc, Atlanta, audiences, business, business strategy, campaign, CEO, clarity, client, client expectations, cmo, CMO council, communications, deliver results, digital ocean, don draper, golden age, high stakes, impact, influence, innovation, Julie Gareleck, Junction, mad men, manners, marketing, marketing strategy, meeting expectations, paradigm shift, relationship, reliable, results, strategy, transparency, trust, volatility | Comments (0)

The Golden Ticket

April 26, 2012 – 1:27 pm

The focus for most marketers is on social, mobile, and all things technology in an attempt to capture market share and provide measurable return on investment. In an effort to be better, faster, and constant, marketers must leverage the most influential crowd that continues to gain power over marketers and brands alike. This paradigm shift [...]

By junctioncreative | Posted in Uncategorized | Also tagged advertising spend, Atlanta, atlanta business, baby boomers, brand collateral, brand identity, brand loyalty, brand Value, branding, budgeting, business insight, business news, business planning, captive audience, constancy, consumer demographic, contextual advertising, contextual marketing, create new customers, creative execution, development, digital, diversity, empathy, family brands, generational, hand me downs, hybrid agency, impact, influence, interactive, johnson and johnson, Julie Gareleck, Junction, Junction Creative, marketing, marketing perspective, Marketing Spend, marketing strategy, middle age, old brands, older generation, online/offline, p&g, results, sales strategy, solutions, spenders, storytelling, strategic, strategy, technology, top spenders, trendsetter, trendsetters, un-agency, user experience, Value | Comments (0)

Junction CEO Shares Insights into Strategy, Impact on Blog Talk Radio

September 23, 2011 – 3:37 pm

Julie Gareleck, CEO & Managing Partner, Junction Creative Solutions (Junction), appeared earlier this afternoon on The Compassionate Capitalist on Blog Talk Radio, broadcasted on the web to listeners across the country. Julie and host Karen Rands discussed the values, philosophies, and methodologies that make Junction a leader amongst the large number of firms touting ‘consulting [...]

By junctioncreative | Posted in Brand and Marketing, News, Strategy | Also tagged advertising, agency of record, Blog Talk Radio, branding, broadcast, business consultancy, business news, business owners, business relationship, capital, Capital Community, CEO, clients, collateral, consulting, Creative, customers, digital, entrepreneur, Entrepreneurism, ethics, expert, Fortune 500, founder, help, impact, influence, insights, interview, Julie Gareleck, Junction Creative Solutions, Karen Rands, marketing, Marketing Spend, media, methods, metholodogy, Networking, panel discussion, partner, philosophy, Radio, results, small biz, small business, SMB, social network, solutions, start a business, strategy, the Compassionate Capitalist, Value, values, venture capital, web radio | Comments (0)

Junction Creative Solutions Adds Russell Cherami to the Strategy Team

June 7, 2011 – 3:04 pm

June 7, 2011– ATLANTA, GA: Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include Russell (Russ) Cherami, Director of Strategy, Sales Development. Russ, a seasoned advertising executive and sales strategist, is a key member of Junction’s strategy team where he is focused creating highly customized and detailed sales strategies for its [...]

By junctioncreative | Posted in News | Also tagged agency, atlanta business, branding, business consultant, business strategist, consultant, consulting, digital, digital strategy, director of strategy, Forbes, hybrid firm, impact, influence, interactive, Junction Creative Solutions, marketing, partner, Press releases, Publishing, results, russ cherami, Russell Cherami, sales development, sales executive, sales strategy, senior advertising executive, social media, sponsor, staff, strategic development, strategic firm, strategy, Strategy Firm, team member, Value, web design | Comments (0)

The Tsunami Effect on Technology

March 15, 2011 – 9:46 am

While it may seem a distant tragedy, the global nature of contemporary business means that the earthquake off the coast of Japan and its attendant destruction very much impact us as consumers of technology that is manufactured in Japan. Believe it or not, that list is considerable. Endgaget’s intriguing post “Japanese quake will likely affect [...]

By junctioncreative | Posted in Technology | Also tagged Atlanta, atlanta business, brand collateral, brand Value, branding, business insight, business news, business planning, development, earthquake, electricity production, fukishima, gizmodo, hybrid agency, impact, impact of tsunami on technology, influence, interactive, japan, Julie Gareleck, Junction, Junction Creative, libya, marketing, marketing strategy, online/offline, price at the pump, results, sales strategy, solutions, strategic, strategy, supply and demand, tech boom, tech bubble, tech stock, technological impact, technology, tidal wave, tsunami effect, un-agency, user experience, Value | Comments (0)

Entrepreneur Readiness?

February 28, 2011 – 10:02 pm

Businesses start somewhere – more often driven by an entrepreneurial passion. The transition from employee to entrepreneur is not for the faint of heart. Statistically, many entrepreneurs fail. According to the Bureau of Labor Statistics, in 2010 more than 96,000 companies closed its doors after an even more devastating loss of 400,000 companies in 2009. [...]

By junctioncreative | Posted in 2011 Entrepreneurial Series | Also tagged Atlanta, atlanta business, brand collateral, brand Value, branding, business insight, business news, business planning, corporate ability, customers, development, entrepreneurial advice, entrepreneurial readiness, entreprenuers, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing strategy, online/offline, results, sales strategy, solutions, start-up businesses, start-up companies, starting a business, strategic, strategy, technology, un-agency, user experience, Value | Comments (0)

Carl House Introduces a New Online Presence

January 13, 2011 – 3:58 pm

Carl House, the event venue of the southeast, located between Atlanta and Athens, unveils a new online experience capturing the essence of the traditional antebellum-style home. The new website is rich with content including photos and videos highlighting the breadth of event offerings at Carl House. “When a bride walks the grounds at Carl House, [...]

By junctioncreative | Posted in News | Also tagged 5 star accomodations, accommodations, Atlanta, atlanta business, Atlanta event venues, atlantabridal.com, BB Webb, best wedding venue, brand collateral, brand Value, branding, business insight, business news, business planning, Carl House, development, GA, gwinnett magazine, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing strategy, online/offline, results, sales strategy, solutions, strategic, strategy, technology, the knot magazine, un-agency, user experience, Value, Website Launch, wedding facilities in Atlanta, wedding facility, wedding venue, weddingwire.com | Comments (0)

Announcing Junction’s 2011 Entrepreneurial Series

January 4, 2011 – 1:50 pm

Happy New Year from Junction Creative Solutions! In 2011, Junction will offer an entrepreneurial blog series focused for entrepreneurs looking to start a new business. Each month, Junction will discuss topics that span the start-up process from ideation to launch. Throughout the series, we will highlight entrepreneurs who are moving through the process and the [...]

By junctioncreative | Posted in 2011 Entrepreneurial Series | Also tagged Atlanta, atlanta business, blog, blogging, brand collateral, brand Value, branding, business help, business insight, business news, business planning, development, entrepreneurial advice, entrepreneurs, entrepreneurship, feature, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing strategy, online/offline, results, sales strategy, solutions, special feature, start-up companies, starting a business, strategic, strategy, technology, un-agency, user experience, Value | Comments (0)

Junction Creative Solutions (Junction) Heeds Its Own Advice To React, Adapt, And Thrive To Create A More Sustainable Business

December 9, 2010 – 1:51 pm

ATLANTA, GA: December 09, 2010 – Junction Creative Solutions (Junction), an Atlanta based strategic firm, faced the economic challenges head on to not only survive, but flourish. By employing the same strategic principles applied to Junction clients, the firm achieved remarkable growth in an otherwise unpredictable business climate. Junction attributes the success of the firm [...]

By junctioncreative | Posted in Uncategorized | Also tagged Atlanta, atlanta business, atlanta business growth, brand collateral, brand Value, branding, business insight, business news, business planning, business strategy, development, digital strategy, economy, entrepreneur, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing services, marketing solutions, marketing strategy, mrketing strategy, news item, online/offline, press item, Press releases, results, revenue, sales strategy, small business, social media strategy, solutions, strategic, strategic consulting, strategic consulting firm, strategic firm, strategy, technology, turnaround, un-agency, user experience, Value, women owned business | Comments (0)