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A Year in Review

Posted in Advertising, Brand and Marketing, Events, News, Practices, Social Media, Strategy, Technology, Uncategorized By junctioncreative on January 3, 2013

Tagged 2012, advertising, advocacy, affinity, agency, america, annual report, b2b, b2c, brand, brand champion, brand equity, budget, CEO, CIO, cloud, cmo, Collaboration, commerce, constancy, consumer, Content Marketing, contextual experience, conversation, coupon, crowdsourcing, CTO, culture, Custom Content, deals, demand, design, digital, digital design, dollars, ecommerce, economy, email marketing, entrepreneur, experience, Facebook, fortune 100, Fortune 500, fragmentation, fragmented economy, Geolocation, global, hurricane sandy, hybrid, identity, infographic, infographics, innovation, internet, IPO, Junction, local, london, loyalty, Marketing Spend, measurement, messaging, metrics, mobile, MPM, network, obama, olympics, p2p, partnerships, pinterest, PR, presidential election, privacy, Promotion, regulation, reporting, romney, small business, smart, social, social media, sponsorship, strategy, sustainability, targeting, topics, Twitter, UEX, understanding social media, UX, vertical, Web, year

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally [...]

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Pinpoint Your Social Media Strategy

Posted in Uncategorized By junctioncreative on May 24, 2012

Tagged advertising, agency, Atlanta, atlanta business, b2b, b2c, brand identity, brand image, branding, consulting, content, curation, customer loyalty, data, differentiated experience, discovery, effectiveness for marketers, engagement, facebook IPO, facebookj, impact, infographic, interactive, Junction, logo, marketing, meaning, media, media help, metrics, modern, MPM, new year, pin, pinned, pinterest, pinterest etiquette, pinterest for brands, platform, products, promoter, Promotion, repinning, results, social impact, Social Media Marketing, social media world, social value, strategy, tagged, Target Market, technology, Twitter, userbase, valuation, visual, visual goodness, west elm furniture, west elm pinterest, whole foods, whole foods pinterest

Since the turn of the New Year, the hotly discussed Pinterest has become the new darling of the social web. The latest concept to take the social media world by storm, the site bestows the power of content curation upon its users to create a distinctly visual focus, differentiating the experience from other social networks. [...]

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BranchOut: When Business Gets Personal

Posted in Uncategorized By junctioncreative on May 8, 2012

Tagged branchout, branchout blog, branchout popularity, branchout userbase, connections, desirable sonnections, digital, executive level, executive network, experience, Facebook, facebook and linkedin, facebook initial value, facebook IPO, facebook upcoming IPO, friend request, friends, functionality, headhunters, high level, impact, influence, influencers, instagram, job listings, job posting, jobs, linkedin, linkedin advantage, linkedin alternative, media, neilsen research, network, Networking, notifications, online, online job board, online jobs, pop up, precedent, professional network, relationship networking, results, seasoned professionals, social media, social media network, social network, social vs professional, status update, strategy, target audience, Target Market, true professionals, Twitter, Value

The excitement of logging on to Facebook to find new notifications has been marred recently with the rise in popularity of BranchOut the “#1 professional network on Facebook.” The company’s founders believe that the vast size of the social network’s userbase, including a large percentage of members under the age of 40, primes their application [...]

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The Golden Ticket

Posted in Uncategorized By junctioncreative on April 26, 2012

Tagged ad agency, advertising spend, Atlanta, atlanta business, baby boomers, brand collateral, brand identity, brand loyalty, brand Value, branding, budgeting, business insight, business news, business planning, captive audience, constancy, consumer demographic, contextual advertising, contextual marketing, create new customers, creative execution, development, digital, diversity, empathy, family brands, generational, hand me downs, hybrid agency, impact, influence, interactive, johnson and johnson, Julie Gareleck, Junction, Junction Creative, marketing, marketing perspective, Marketing Spend, marketing strategy, middle age, old brands, older generation, online/offline, p&g, results, sales strategy, solutions, spenders, storytelling, strategic, strategy, technology, top spenders, trendsetter, trendsetters, un-agency, user experience, Value

The focus for most marketers is on social, mobile, and all things technology in an attempt to capture market share and provide measurable return on investment. In an effort to be better, faster, and constant, marketers must leverage the most influential crowd that continues to gain power over marketers and brands alike. This paradigm shift [...]

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Social Media is Simply Lincredible

Posted in Uncategorized By junctioncreative on February 23, 2012

Tagged ABA-NBA merger, david stern, influence sports social media, jeremy lin, jeremy lin brother's couch, jeremy lin effect on lockout, jeremy lin evangelical, jeremy lin harvard, jeremy lin height, jeremy lin influence, jeremy lin internet, jeremy lin jersey sale, jeremy lin legend, jeremy lin nationality, jeremy lin NBA start, jeremy lin new york knicks, jeremy lin news, jeremy lin puns, jeremy lin record, jeremy lin rise to fame, jeremy lin social media, jeremy lin sports illustrated, jeremy lin underdog, jeremy lin web, knicks linsanity, knicks ticket prices, linsanity, linsanity D-league, linsanity effect on lockout, linsanity influence, linsanity internet, linsanity rise to fame, linsanity social media, linsanity sports illustrated, nba blog, nba commissioner jeremy lin, nba commissioner linsanity, nba linsanity, nba lockout, nba news, nba tv viewership, new york athlete, new york knicks, new york sports, social media, social media influence, social media message, sports illustrated cover, sports media, sports social media, taiwanese americans, underdog story

This week, the legend of Jeremy Lin will swell slightly larger. After scoring 136 points in his first 5 starts, the most of any player since the ABA-NBA merger, he became the first New York athlete to appear on the cover of Sports Illustrated for two consecutive weeks. How did an undrafted, unheralded player who [...]

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Super Bowl XLVI Ads – Top Five Picks

Posted in Events, News, Uncategorized By junctioncreative on February 6, 2012

Tagged Acura, Acura Ad, Acura NSX Ad, acura seinfeld, advertising, Chevrolet Ad, Chevrolet Sonic Ad, Chevrolet Stunt Ad, Chevy, chevy Ok Go, chevy sonic, chrysler ad, chrysler halftime ad, clint eastwood ad, commercial cameo, darth vader ad, detroit super bowl ad, giants ad super bowl, halftime in america, jay leno ad, Jerry Seinfeld ad, M&Ms ad, ms brown ad m&m, nbc super bowl, nbc super bowl ads, new beetle dog ad, new england patriots ad super bowl, new york super bowl ad, OK Go video, patriots ad super bowl, spokescandy, super bowl ad costs, Super Bowl Ads, super bowl broadcast, super bowl clint eastwood, super bowl commercial costs, Super Bowl Commercials, television broadcast, Volkswagen Ad

The television broadcast of the Super Bowl is a spectacle that drastically outshines all other event programming in the year. For advertisers, the opportunity is unparalleled. Millions upon millions gather together in living rooms and bars not just to watch the game, but also to take in the new and creative commercials that are part [...]

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Junction Creative Solutions (Junction) Heeds Its Own Advice To React, Adapt, And Thrive To Create A More Sustainable Business

Posted in Uncategorized By junctioncreative on December 9, 2010

Tagged ad agency, Atlanta, atlanta business, atlanta business growth, brand collateral, brand Value, branding, business insight, business news, business planning, business strategy, development, digital strategy, economy, entrepreneur, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing services, marketing solutions, marketing strategy, mrketing strategy, news item, online/offline, press item, Press releases, results, revenue, sales strategy, small business, social media strategy, solutions, strategic, strategic consulting, strategic consulting firm, strategic firm, strategy, technology, turnaround, un-agency, user experience, Value, women owned business

ATLANTA, GA: December 09, 2010 – Junction Creative Solutions (Junction), an Atlanta based strategic firm, faced the economic challenges head on to not only survive, but flourish. By employing the same strategic principles applied to Junction clients, the firm achieved remarkable growth in an otherwise unpredictable business climate. Junction attributes the success of the firm [...]

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Junction Creative Solutions Educates Atlanta-Based Women Entrepreneurs On The Importance Of Strategy In Growing Sustainable Businesses

Posted in Uncategorized By junctioncreative on November 18, 2010

Tagged atlanta business, brand, brand marketing, business, business development, business strategy, businesss planning, consulting firm, digital strategy, entrepreneurial women, entrepreneurs, marketing solutions, marketing strategy, small business, small business owners, strategic consulting, strategic consulting firm, strategic planning, user experience, women owned business

ATLANTA, GA: November 18, 2010 – Junction Creative Solutions (Junction) participated in the “Ask the Experts Round-Table Discussion” hosted by StartUpChicks, a non-profit organization focused on connecting and inspiring entrepreneurial women. Experts shared key insights from business planning to exit strategy with women business owners in the Atlanta region. “We wanted to provide an opportunity [...]

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Atlanta Based Motion Stability Introduces the Launch of a New Brand Strategy and Website

Posted in Uncategorized By junctioncreative on November 11, 2010

Tagged ad agency, Atlanta, atlanta business, atlanta healthcare, atlanta rehab, brand, brand collateral, brand experiences, brand strategy, brand Value, branding, business insight, business news, business planning, business strategy, consulting firm, development, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing solutions, marketing strategy, online/offline, physical rehab, physical therapy, rehabilitation, rehabilitation center, results, sales strategy, solutions, strategic, strategy, strategy boost, technology, un-agency, user experience, Value, website

ATLANTA, GA: October 28, 2010 — Motion Stability, a leading physical therapy and rehabilitation center headquartered in Atlanta, GA, introduces a new brand strategy and website. Motion Stability, a practice committed to excellence, offers a user-friendly online experience to educate and inform patients. “We stress the importance of our multi-dimensional approach for evaluating and treating pain [...]

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Connecting to Kinect?

Posted in Uncategorized By junctioncreative on November 9, 2010

Tagged ad agency, Atlanta, atlanta business, brand collateral, brand Value, branding, business insight, business news, business planning, development, digital strategy, evolution of video gaming, gamers, gaming, gaming industry, hybrid agency, impact, influence, interactive, interactive game development, Julie Gareleck, Junction, Junction Creative, Kinect, marketing, marketing strategy, microsoft kinect, online/offline, results, sales strategy, solutions, strategic, strategy, technology, un-agency, user experience, user interface, Value, video game exercise, video games, XBOX 360

Video games continue to evolve with the newest release of Microsoft’s new controller-less gaming & entertainment system called Kinect for XBOX 360. It’s safe to say that we have come a long way since 1975 when Atari was introduced. It’s another new development in the gaming experience putting the control into the hands of the [...]

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Strategy. Impact. Results.

Category Archives: Uncategorized

The Golden Ticket

Super Bowl XLVI Ads – Top Five Picks

Junction Creative Solutions Educates Atlanta-Based Women Entrepreneurs On The Importance Of Strategy In Growing Sustainable Businesses

Atlanta Based Motion Stability Introduces the Launch of a New Brand Strategy and Website

Connecting to Kinect?

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