Category Archives: Uncategorized

How Messages Can Mold Your Credibility and Integrity

Tom Brokaw, an American television journalist and author best known as the anchor and managing editor of NBC Nightly News, recently celebrated the fifty year anniversary of his journalistic career, joining the ranks of former great communicators like Walter Cronkite and Edward R. Morrow.  He is the only person to host all three major NBC […]

 

Are You Preparing a Business Strategy to Weather Any Storm in 2017?

As we approach the year-end, tradition demands that business leaders begin to focus on the trends in the economy and set-forth economic predictions for the coming year and propose strategies to enable businesses to respond effectively to those proposed challenges. While many of the “the sky is falling” predictions may be overstated, the accepted consensus […]

The Pathway to Achieving Success

“Success is nothing more than a few simple disciplines, practiced every day.” So said Jim Rohn, an American entrepreneur, author and motivational speaker, but a few simple disciplines, practiced or not, overstates simplicity and grossly understates the complex nature of human behavior. It is as if successful people achieve simply by performing a list of […]

A Customer Obsessed Culture is at the Center of Successful Marketing Strategy in 2016

As businesses embark on another year of battling on the fields and in the trenches of competition, the plethora of new and nearly new methods of connecting with customers and the marketing tools used in competing in this technological era is not only altering the tactical plan but also the overall campaign strategy. Traditionally a […]

A Platform for Good and Evil

Prior to the invention of the printing press in the 15th century, the sharing of a message to the masses was almost exclusively reserved for those few who possessed the skills and education to put pen to paper or those who mastered the art of great oration. The advent of the printing press soon saw […]

Technology Trends for 2016, Will it all be Too Much, Too Soon?

  As another year begins to wind-down, tis the season to reflect on the past and predict the future for nearly all things, widely interesting or not. Prognosticating the trends of the coming year is becoming trendy itself, particularly when it comes to technology and all things gee-whiz. Last year Gartner’s, the established guru of […]

Delivering on Your Health and Fitness Resolutions

  As daylight grows longer, temperatures rise and beach season approaches a renewed round of personal resolutions abound, most directed toward improving our personal fitness and resolve to live a healthier lifestyle. Each year at this time Americans declare renewed aspirations to live healthier, drink and eat more sensibly and exorcize more frequently. The saying goes […]

Winning the Super Bowl Advertising Contest Well Beyond the End of the Big Game

It is no secret that professional football is one of America’s favorite pastimes. As the center of attention for millions of fans each football season, the National Football League (NFL) has become an iconic and uber-valuable commercial brand. Despite the negative effects of ongoing player misconduct and this season’s ball-deflation controversy, the NFL will garner nearly […]

From Our Family To Yours…

Price Is No Longer Enough to Motivate Consumers to Act

It is a debate among marketers that has raged since the word “Discount” first found its way into consumer’s vocabulary. Add descriptors like “Sale”, “Reduced”, “Low price leader”, “Special”, “We sell for less”, and “We will not be undersold”, and any observer would come to the conclusion that the lowest price alone determines who gets […]