Technology – Strategy. Impact. Results.

Category Archives: Technology

A Year in Review

Posted in Advertising, Brand and Marketing, Events, News, Practices, Social Media, Strategy, Technology, Uncategorized By junctioncreative on January 3, 2013

Tagged 2012, advertising, advocacy, affinity, agency, america, annual report, b2b, b2c, brand, brand champion, brand equity, budget, CEO, CIO, cloud, cmo, Collaboration, commerce, constancy, consumer, Content Marketing, contextual experience, conversation, coupon, crowdsourcing, CTO, culture, Custom Content, deals, demand, design, digital, digital design, dollars, ecommerce, economy, email marketing, entrepreneur, experience, Facebook, fortune 100, Fortune 500, fragmentation, fragmented economy, Geolocation, global, hurricane sandy, hybrid, identity, infographic, infographics, innovation, internet, IPO, Junction, local, london, loyalty, Marketing Spend, measurement, messaging, metrics, mobile, MPM, network, obama, olympics, p2p, partnerships, pinterest, PR, presidential election, privacy, Promotion, regulation, reporting, romney, small business, smart, social, social media, sponsorship, strategy, sustainability, targeting, topics, Twitter, UEX, understanding social media, UX, vertical, Web, year

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally [...]

Comments (0)

Junction’s Favorite Things: 2012

Posted in Junction's Notebook, Technology By junctioncreative on December 11, 2012

Tagged 2012, A+ rewards program benefits, airtran, app, apple products, best kickstarter projects, car service, chocolate, cool new products, Creative, donate to kickstarter, dvr, dvr advantages, ecommerce, electric fireplaces, email newsletter, favorite things, fitness classes, fund your own project, Fundraiser, gifts for the holidays, gifts for yourself, goop, holiday ads, holidays, iPhone, Junction, keyring, kickstarter, luxury gifts, marketing and advertising, mobile, nail salon, new technology, pedicures, pinterest gift ideas, polyvore, solutions, starbucks, stay in shape, trending fashion, uber, wishlist, zumba, zumba classes

** From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. During the holiday season, we get to take a bit of a break from the fast pace of business and spend some time with the people that we care about most. The exchange of gifts is a [...]

Comments (0)

Junction’s 2012 Annual Report: Sustainability in a Fragmented Marketing Economy

Posted in Brand and Marketing, News, Strategy, Technology By junctioncreative on December 4, 2012

Tagged 1950s, 1960s, 1970s, 1980s, 1990s, 2000s, absolut magazine ads, advertising, agency, annual report, app, app economy, apple marketing, big data, bloggers, blogging, bottom line, brand marketing, Budgets, Budweiser, business, cell phone, central strategy, classic ads, classic advertising, classic brands, classic tv ads, coca cola, consistency, contextual, conversation, core strategy, Creative, current, design, different, early cell phones, ecommerce, economic impact, economy, ecosystem, email marketing, engagement, Facebook, facebook marketing, flickr, formal marketing, fragmentation, fragmented, future, got milk?, history of marketing, i want my mtv, impact, importance, interactive ads, interactive agency, Junction, landscape, lifesavers, local, mad men, marketers, marketing, marketing economy, marlboro, mean joe greene, Mobile Apps, mobile marketing, modern marketing, MPM, mtv, multi-platform, niche marketing, nike ads, noxzema, old apple ads, old school ads, outlook, pepsi, perspective, pinterest, pop pop fizz fizz, pop up ads, practices, predictions, present, print ads, Radio, relationships, report, results, retro ads, retro advertising, SEM, seo, so-lo-mo, social ads, social media, solutions, spending, strategy, Super Bowl Ads, take it all off, television, today, tra-digi-com, tv, Twitter, twitter tools, unique report, vintage ads, volkswagen, webinars, what to do, WWII, Yahoo!

Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013 [...]

Comments (1)

Welcome to the Fiberhood

Posted in Strategy, Technology By junctioncreative on November 6, 2012

Tagged advertising, Android, anticipation, att uverse, broadband, broadband speed, cable provider, comcast, connectivity, content, content management, cost, Custom Content, Digital Media, experiment, fees, fiber, free internet, full tv lineup, future of broadband, Google, google ads, google ecosystem, impact, implication, installation, internet access, internet speeds, ISP, Junction Creative Solutions, kansas city, learning, marketing, mobile, online channels, online tv, pilot program, preferences, premium channels, results, service, skepticism, strategy, streaming video, subscription, technology, test market, user behavior, verizon, YouTube

Google’s ambitious Fiber experiment has been rolling along rather quietly since its announcement made some big waves in the tech media in the middle of 2012. Initially, the project got a mixed reception; equal parts excitement and skepticism. The company’s largest pilot test has been ongoing in certain suburban neighborhoods of Kansas City, and so [...]

Comments (0)

I Want it NOW!

Posted in Brand and Marketing, Strategy, Technology By junctioncreative on November 1, 2012

Tagged amazon, amazon prime, Amazon.com, annual statistics, atlanta business, big season, business, buy kindle walmart, chronicle, competition, competitors, customers, distribution center, e-reader, e-tail, ebooks, ecommerce, electronic mall, fast shipping, FedEx, future, futurists, gifts, gratification, history, holiday shopping, in-store pickup, innovation, insights, Junction, Kindle, loyalty, luxury, marketing, online channel, online shopping, online spending, online store, overnight shipping shipping, place order, PR, retail services, retail store, Social Media Marketing, store hours, strategies, timeline, tracking, tv advertising, two day shipping, UPS, walmart, walmart locations, walmart sell kindle, warehouse

In a span of just over a quarter of a century, the internet has drastically changed the landscape of the retail economy as online shopping has grown from basic ‘electronic malls’ to the preferred purchase path for millions of people worldwide. Now, the limits of what eCommerce might ultimately become are being pushed even further. [...]

Comments (0)

Good Design is Invaluable

Posted in Brand and Marketing, Strategy, Technology By junctioncreative on October 30, 2012

Tagged advertising, aesthetics, Apple, Atlanta, braun, business, color choice, complimentary, consumer culture, consumer demand, consumer expectations, Creative, customer mindset, demand, design-minded, details, digital, driving the market, educated consumer, entrepreneurs, eye for design, fast company design, font choice, functionality, good design, higher competition, human interface, importance of design, innovation, internet, iPad, iPhone, Junction, language, look and feel, marketing, marketing tone, marketplace, microsoft surface, multimedia, new tech, perceptions, product design, product designer, product line, social media, solutions, Startups, strategies, tech startups, tech stocks, technology, UEX, user experience, user interface, ux designer, ux requirements great design, VC, venture capital, windows 8

It has been said over and over again; as technology progresses, it is changing the game, fueling the kind of new innovations that are currently driving the market. The assertion that technology has lifted entrepreneurship, startups, and new businesses of all sizes to new heights is mostly true, but an oft-forgotten but highly crucial aspect [...]

Comments (0)

Is Search Dead?

Posted in Practices, Social Media, Technology By junctioncreative on October 16, 2012

Tagged Android, Angry Birds, app platform, app search engine, appliances, applications, apps, backers, built in app, categories, computer history, computer in the fridge, Creative, developers, devices, early search engines, entrepreneurs, Facebook, functionality, Google, google play, hashtags, how many apps are there, innovation, iOS, iOS6, itunes store, Junction, LG fridge, mobile app, mobile app economy, mobile device, mobile search, origin of search, progress, search, search terms, smart device, social media on fridge, solutions, sports scores app, tech, tech history, TV apps, Twitter, UEX, useer behavior, UX, VC, venture capital, windows marketplace, yahoo axis, Yahoo!

A long, long time ago, a brand new concept known as the ‘World Wide Web’ was emerging into the public eye. The idea of an interconnected network of information was novel, and the possibilities limitless, but the web lacked the organization necessary to make it really work. “Surfing” the web was all that could be [...]

Comments (0)

It’s a Marketer’s World

Posted in Brand and Marketing, Practices, Technology By junctioncreative on October 9, 2012

Tagged 1990s marketing, advent of social media, advertisers, atlanta business, atlanta business environment, atlanta marketplace, best practices, bubble burst, Budgets, business insights, business practices, changes in perception, changing role of IT, CIO, cmo, crowded marketplace, CTO, cut through the noise, Digital Marketing, dot com boom, dot com bubble, dot com marketing, efficiency, how to sell, impact, influence, information technology marketing, innovation, integrity, interconnected world, internet, IT department, IT departments, Junction, late 1990s, mad men, mad men ads, managing technology providers, marketers, marketing audiences, marketing department, marketing tactics, marketing target, mobile marketing, modern advertising, new businesses, new millennium, old school marketing, paradigm shift, productivity, results, Social Media Marketing, social web, strategy, tech initiatives, tech innovation, tech partners, technology, the social universe, traditional marketing, trends in marketing, Value, what to sell

Hop in the time machine and travel back 20 years to the period leading up to the Dot-com boom. As we moved towards the late 90’s, opportunities for innovation and reinvention on the web seemed limitless. The business world was suddenly and drastically altered by changes in the technological landscape. Innovation was king as skepticism [...]

Comments (0)

When B2B Goes B2B2B

Posted in Brand and Marketing, Practices, Strategy, Technology By junctioncreative on September 27, 2012

Tagged adaptation, advocacy, analytics, approach, attribution management, b2b, b2b2b, b2c, big data, brand advocate, brand champion, brand equity, business, business of marketing, consumer, consumer wants, Creative Solutions, data analytics, fueling industry, help, impact, influence, insights, Junction, market analytics, Market Research, marketing, marketing plan, marketing strategy, maximize ROI, measurement, metrics, MPM, non-captive agency, predict trends, real time data, research, results, return on investment, ROI, strategy, user behavior, user experience

In a world of incredible scale, the internet and its power to connect us is truly amazing. The connected world is now generating mind-boggling amounts of data every minute of every day – a breadth of available data that is vast enough to hold the power to predict user behaviors and market trends. Armed with [...]

Comments (0)

Shopping and the Impact of Digital Bias

Posted in Brand and Marketing, Practices, Technology By junctioncreative on September 20, 2012

Tagged airline reservations, Amazon.com, atlanta business, big box stores, budget, business, buying power, cell phone, consumer packaged goods, customer service, digital strategy, e-retail, e-tail, ecommerce, experience, Forrester Research, guarantee, impact, in-store pickup, Junction, market share, mobile advantages, mobile shopping, mobile web, online shopping, online strategy, online vs retail, opentable, opentable.com, overstock.com, policy, practices, price comparison, price match, pricing model, purchase experience, results, retail products, retail spending, retailer, shipping, smartphone, statistics, strategy, US shopping statistics, world wide web

A recent experience entailed visiting a prominent big box retailer’s physical location, comparing prices on a smartphone while in the building, and finding that the chain’s own E-retail site had the desired item for a lower price than in the store. When the sales associates refused to honor or match the price from the store’s [...]

Comments (0)

Strategy. Impact. Results.

Category Archives: Technology

Welcome to the Fiberhood

When B2B Goes B2B2B

The Pages

Past Posts

The Categories

Archives

RSS Feeds

Follow Us

Search

Email Signup

Blogroll

Archives

RSS Feeds

Meta