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Category Archives: Strategy

Learning to Better Communicate from a Master

Posted in Practices, Strategy By junctioncreative on May 21, 2013

Tagged Abe, Abraham Lincoln, advertising, approval, Atlanta, atlanta business, audience, awareness, branding, business, business news, Civil War, comedy, communication, content, craft, effectiveness, email, Facebook, impact, influence, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, leadership, Lincoln, linkedin, marketing, marketing strategy, new technology, Plan, reputation, skill, social media, solutions, story, strategy, Strong Team, technology, Twitter, Value

Abraham Lincoln, the 16th President of the United States, garnishes record approval and favor among all races, political parties, social economic categories, ethnic groups and gender more than 150 years after being elected to a second term to office in 1864. His first term saw his leadership challenged by America’s only Civil War, one that [...]

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Resilience Not Performance is the New Metric for Business

Posted in Brand and Marketing, Strategy By junctioncreative on May 14, 2013

Tagged advertising, atlanta business, bounce, brand quality, branding, budget, business, business environment, business news, debt, economic, economy, finances, financial crisis, home depot, impact, impulse, influence, inventories, Julie Gareleck, Junction, Junction Creative Solutions, Lowe's, marketing, marketing strategy, Nokia, Online sales, operations, Recession, Resilience, results, social media, solutions, strategy, technology

Ask any business professional in business for more than 20 years, the story is sure to include a part about surviving an economic recession. Just as well established as business growth cycles, these periods of economic famine, panic, shake-out and even demise are a natural occurring event in commercial economic history. However, if you ask [...]

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Have You Jumped on the Social Media Bandwagon?

Posted in Social Media, Strategy By junctioncreative on May 7, 2013

Tagged advertising, Atlanta, atlanta business, branding, business, business insight, Chief Marketing Officer, cmo, community, consumer, Creative, CRM, Customer Relationship Management, development, IBM, impact, influence, Institute for Business Value, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, marketer, marketing, marketing strategy, optimize, sales strategy, Social Customer Relationship, social media, Social Media Marketing, solutions, strategy, tangible value, technology

Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company. One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits. However, with the increased use and [...]

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Apples to Apples?

Posted in Strategy By junctioncreative on May 3, 2013

Tagged advertising, Atlanta, atlanta business, branding, business, business news, businesses, Commitment, communication, Consolidation, customer experience, foursquare, fractured marketing environment, hybrid agency, impact, influence, instagram, Internal Focus, Julie Gareleck, Junction, Junction Creative Solutions, marketing, Monitor and Measure, optimize in-store, personalization, principles, Rapid Rewards, Southwest Airlines, strategy, success, technology, Value, Venuelabs

Businesses share core principles of business that are common and integral regardless of product, service and industry. These same principles when adjusted for variation in size, logistics, and offerings become essential to the overall success of a business whether delivering a load of stone or a pair of designer jeans. Considerations for supply and demand, [...]

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Zero-TV: Threat or Passing Fad?

Posted in Advertising, Strategy By junctioncreative on April 23, 2013

Tagged advertising, Atlanta, atlanta business, bills, cable, computers, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, NAB, National Association of Broadcasters, online, results, satellite, Smartphones, social media, solutions, strategic, strategy, stream, tablets, technology, television, tv, Value, Zero-tv, Zero-TV household

We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households. It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories, sweeteners and sugar, and while there is a great deal of difference in their meanings, the effect on the television viewing public may [...]

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Are You Staying Ahead of Trend with Your Marketing Strategy?

Posted in Brand and Marketing, Practices, Strategy By junctioncreative on March 21, 2013

Tagged 2013, 9, ads, advertising, Atlanta, atlanta business, audio, Avid Landing Page Testing, brand Value, branding, business, changing technology, compelling content, Content for Content's Sake, conversions, convert website visitors, creative audio and video, demographic, digital strategies, Facebook, Faking Reviews, garrett gee, honesty, HTTPS, Ignoring Personalization, iMedia Connection, impact, influence, interesting, Julie Gareleck, Junction, Junction Creative, Kent Lewis, keyword SEO, LiveBall, Making Decisions Based on Wrong Metrics, marketing, messaging, mistake, Nine, Nine Marketing Strategies to Avoid, personalized, personalized ad, QR, qr codes, Quick Response Codes, results, retargeting, seo, seven strategies, social media, strategies, strategy, subject matter, technology, Underestimating the Power of Video, user experience, Video

With the ever changing field of digital technology and the ever increasingly savvy consumer, it is imperative that marketers stay focused on what techniques are working best and what strategies are showing signs of decay and obsolescence. In a 2012 article in iMedia Connection, author Kent Lewis outlined seven strategies that were passé and obsolete. [...]

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A Strategy of Assured Destruction

Posted in Lessons from the CEO, Practices, Strategy By junctioncreative on March 18, 2013

Tagged advertising, Atlanta, atlanta business, branding, breakout growth, business, business news, CEO, complacency, Creative, culture of innovation and change, destruction, digital imagery, Escape Velocity: Free Your Company's Future from the Pull of the Past, Geoffrey Moore, hybrid agency, impact, industry, influence, innovators, Julie Gareleck, Junction, kodak, Lessons from the CEO, marketing, marketing strategy, opportunity, pivot points, results, solutions, strategic, strategy, technology, Value

How is it that the vast majority advances in technology, cutting edge products and innovative concepts and designs are born, not from the giants or current industry leaders, but rather from outsiders, the bystanders of the great industries, who have neither the resources nor the obvious capability to make great advancements in technology, product develop [...]

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Duane Reade: Not The Neighborhood Drug Store Anymore

Posted in Brand and Marketing, Strategy, Technology By junctioncreative on March 14, 2013

Tagged all-in-one, all-inclusive, apothecary, brand, business, candy, chain, changes, competition, conceptual, consumer revolution, consumerization, cvs, drug store, duane reade, effectiveness, expectations, experiment, find your look, impact, in-store salon, innovation, joe magnacca, Junction, localized, loyalty, makeup, manhattan reade, market, neighborhood, new concept, new era, new products, new store, New York City, new york themed, offering, old time, personal care items, pharmacy, prescription, program, refresh, reopening, results, rewards, sandwiches, septermber 11, smoothie bar, social media, soda fountain, solutuons, strategic, strategy, successful, sushi, technology, traditional, up market, updates, walgreens

For those who remember the traditional drug stores from the 1960’s, the new Duane Reade Drug Store, located at 40 Wall Street in New York City, has to be quite a shock to your traditional concept of a place where you can get your prescription filled or purchase some favorite toiletries and tooth paste. It [...]

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Junction CEO To Speak on Creating Better Customer Experiences on Panel at Two-Part Financial Marketers’ Conference

Posted in Events, News, Practices, Strategy By junctioncreative on March 13, 2013

Tagged advertising, bank, best practices, Bill Wreaks, brand strategy, CEO, CIO, citi, clara shih, cmos, compatible, consumer, customer connections, Financial Marketing, financial services, Gramercy Institute, hearsay social, influential brands, innovation, internal marketing strategy, JFAM, jfam live, journal of financial advertising and marketing, Julie Gareleck, le cirque, leaders, marketing message, mobile, new york, pimco, plugged-in, pricewaterhouse coopers, private reception, pwc, registration, relationship marketing, report, research, senior marketers, social, starbucks, state of the industry, survey, td ameritrade, technology, the gramercy institute, transformative marketing, trends for 2013, trust, vanguard

This week, Junction Creative Solutions (Junction) CEO Julie Gareleck is slated to represent her firm at two important financial marketing industry events in New York City. The Journal of Financial Advertising and Marketing (JFAM) is presenting back-to-back days encouraging the top minds in strategic financial media to share best practices and promote thought leadership. First [...]

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BYOD – Power to the People

Posted in Practices, Strategy, Technology By junctioncreative on March 12, 2013

Tagged advertising, ambassador, audience, automotive, B2B marketing, b2b techniques, b2b2b, brand, brand assets, branding, bring your own device, BYOD, changes in strategy, clients, cloud, colleagues, company computers, company data, connections, conversation, corporate interests, Creative, data security, devices, drivers, employees, engagement, firm, happier employees, ideas, impact, in-app advertising, Junction, laptops, marketing, mobility, new mobile, ogilvy and mather, peer, peer to peer, personalized campaigns, preferences, productivity, rate of return, redesign, report, results, retail, risks, ROI, search results, smart mobility, Smartphones, social capital, solutions, strategy, tablets, techniques, technology, trends, trust

In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying [...]

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Strategy. Impact. Results.

Category Archives: Strategy

Apples to Apples?

A Strategy of Assured Destruction

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