Category Archives: Social Media

Fake News, Believe it or Not, Is Not New

When Facebook initiated new features last year designed to make it easier for its users to keep up with the news and social media marketers a chance to promote content directly to Facebook, Mark Zuckerberg and his crew failed to foresee the oncoming calamity of such an opportunity. Perhaps it was unpredictable that so many […]

 

How Messages Can Mold Your Credibility and Integrity

Tom Brokaw, an American television journalist and author best known as the anchor and managing editor of NBC Nightly News, recently celebrated the fifty year anniversary of his journalistic career, joining the ranks of former great communicators like Walter Cronkite and Edward R. Morrow.  He is the only person to host all three major NBC […]

Gettysburg Cancer Center Impacts Cancer Patients by Providing Comprehensive Care

Comprehensive Cancer Center A Leader in Oncology Care Across the Region Since 1989 Technology and connectivity continues to disrupt how we access information. Once limited to a one-or two line posting in the local telephone Yellow Pages (remember those?) medical practitioners of all disciplines felt little incentive to promote their services any way other than […]

Interesting and Challenging Times Ahead for Marketers

At the coming of the end of each calendar year there comes a practice that appears to be an unavoidable part of our culture. It is understandable that at the end of something there certainly must be a beginning of something else, a sort of evolutionary ideology that mandates a certain continuity of things both […]

What’s Your American Dream?

The phrase “The American Dream” is rooted in the United States Constitution and Declaration of Independence and propagates that “each person’s desire to pursue happiness was not just self-indulgence, but a part of what drives ambition and creativity.” Defined by James Truslow Adams in 1931, the idea is a fundamental component of our democracy, our […]

Business and Religion; A Risky Mixture?

The fundamental business principles still apply despite a dynamically evolving technical generation. How often have we heard, “Don’t mix religion with business”?  It is advice freely expressed and usually followed across the full spectrum of business and industry for generations. But the mixture is not always detrimental to success. A strategic approach to targeting a […]

Aligning Sales and Marketing to Produce Business Growth

Ask any veteran in business and you’ll hear stories about the ongoing war between the marketing function and the sales department. Many relationships between the sales and the marketing departments often resemble an efficient and effective circular firing squad. As sales slump marketing blames sales for not executing on its plan and sales complains that […]

It’s Not Always the “What” But the “How”

The importance of effective messaging has never been more paramount then in today’s digital, technology driven communication environment. Connecting to an audience requires commitment to the established fundamental basics of communication and an awareness to the challenges that come with the more individualized and direct contact offered by social media. In the past, generalized mass […]

Junction Practices What It Preaches

A company’s website is a living, breathing entity on the internet and, in today’s digital marketing world, your audience’s first impression of your business. Protecting a brand image and maintaining access to your company and its services is critical to the success of any business entity. Stale or aging websites often become technically obsolete, are […]

How Much of Your Advertising Spend Is Getting Blocked?

“Half the money I spend on advertising is wasted,” Philadelphia department store magnate John Wanamaker was famously quoted as saying. “The trouble is I don’t know which half.” And while the markets, methods, media and advertising choices have changed dramatically amidst the digital technology revolution, most of today’s marketers continue to struggle with measuring the […]