Practices – Strategy. Impact. Results.

Category Archives: Practices

Smoke Screen: Company Culture or Policy?

Posted in Practices, Strategy By junctioncreative on May 15, 2012

Tagged aclu, Atlanta, better workplace, business, Business Consulting, ceos, Company Culture, company policy, computer use at work, consultancy, Creative, digital privacy, direction, employee smoking, employer access to social media, executives, Facebook, facebook at work, hiring practices, HR, HR violation, human rights, humana, impact, influence, invasion of privacy, invasion of rights, Junction, legal activity, nicotine use at work, office policy, passwords, policy, private data, private life, productivity, promoting better company, protected classes, publicity, results, smoke breaks, smoker's protected class, smoker's rights, smoking at work, smoking habits, smoking policy, social life, social media, solutions, strategy, tobacco use in the office, Value, work hours, worker's rights, zuckerberg

Two prominent current topics in the newsmedia have sparked debate, raising questions about the nature and extent of rights of employers and employees in the workplace. In a rapidly changing world, the blurred line these topics tread must be more clearly defined before ‘company policy’ becomes becomes an invasion of rights. Employees are asking themselves [...]

Comments (0)

Reminder – JXN Executive Roundtable Kicks Off Tomorrow!

Posted in Events, News, Practices By junctioncreative on April 30, 2012

Tagged advertising, agency, assistance, Atlanta, atlanta business, blue parrot bistro, blue parrot gettysburg, branding, business, dialogue, economy, evening sun, events, executive series, finkenbiner, gettysburg, gettysburg times, help, impact, influence, jxn executive roundtable, leaders, marketing, martin, Networking, news, Partnership, patrono, pennsylvania business, raffensperger, results, rsvp, series, strategy, thought capital, thought leadership, Value

We wish to remind you that the inaugural event in the JXN Executive Roundtable series will be held tomorrow, May 1st, 2012, at 5:30pm at the Blue Parrot Bistro in Gettysburg, PA. Please join Junction, cosponsors Raffensperger, Martin, & Finkenbiner, and Patrono & Associates, and prominent area business owners for hors d’oeuvres, networking, and an [...]

Comments (0)

Word Out on the Town

Posted in Practices, Social Media, Strategy By junctioncreative on April 19, 2012

Tagged advocate, angie's list, anonymity, blog, business news, business owners, CEO, challenges, competitive landscape, craigslist, critics, customer satisfaction, customer service, distribute, entrepreneur, face to face, Facebook, feedback, food blogger, fraud, good review, help, impact, influence, insights, internet, like, loyalty, make or break, marketing, metrics, mobilize, motivate, MPM, owners, quick hit, relationship, reputation, reputation management, results, reviews, small biz, small business, social media, social network, strategy, technology, tips, Twitter, user reviews, Value, yelp

Reputation has always carried heavy importance for businesses across industry. Throughout the last century, customer loyalty was primarily forged through personal interactions that involved a high standard of service blended with consistency. Managing performance and generating new business was dependent on solid reputations and relationships. However, technology is the basis for a large majority of [...]

Comments (0)

Junction to Host Inaugural JXN Executive Roundtable Event in Gettysburg, PA

Posted in Events, News, Practices By junctioncreative on April 18, 2012

Tagged advertising, agency, biz, blue parrot bistro, branding, business, business community, business news, business owners, business practices, central PA, CEO, Collaboration, consulting, corporate, discussion, economy, events, executive, finance, finkenbiner, impact, influence, Julie Gareleck, jxn, leaders, marketing, martin, Networking, owner, patrono & associates, raffensperger, results, roundtable, social media, socializing, strategy, success, sustainable, thought capital, thought leadership, Value

Atlanta based Junction Creative Solutions (Junction) announces the launch of its JXN Executive Roundtable, providing an opportunity for business owners, entrepreneurs, and executives to share and discuss best practices for sustaining and growing business. As an advocate for the creation of progressive, sustainable, and successful businesses, Junction is dedicated to bringing together thought leadership and [...]

Comments (1)

Introducing the JXN Executive Roundtable

Posted in Events, News, Practices, Strategy By junctioncreative on April 17, 2012

Tagged 2012, advertising, atlanta business, blue parrot, blue parrot bistro, budget, business events, business help, business insights, business news, business owners, business state, central PA, ceos, chamber, chamber of commerce, Collaboration, consumer behavior, conversation, economy, entrepreneur, events series, executive roundtable, executive series, expert panel, finkenbiner, Fortune 500, Gettysburg Business, impact, inaugural event, influence, invitation only, Junction, law firm, llc, marketing, marketplace, martin, media, outlook, panel discussion, patrono and associates, pennsylvania business, raffensperger, results, small business, SMB, social, strategy, summit, sustainable business, thought leadership, Value

In 2012, businesses face the challenge of reacting to major shifts in consumer behaviors within the financial constraints of a less than favorable economy. Many owners and CEOs find themselves looking for ways to reenergize the company with what seems like a shrinking budget. Junction, as an advocate for the creation of progressive, sustainable, and [...]

Comments (0)

Don’t Feed the Trolls

Posted in Practices, Strategy, Technology By junctioncreative on April 5, 2012

Tagged advertising, advisory tale, Business Advisors, business consultant, business help, business insider, business news, business tips, business trademarks, caution, cautionary tale, copyright laws, copyright process, copyright troll, damages, entrepreneur, equity, funding, ideas, impact, influence, innovation, intellectual property, lawsuits, legality, marketing, marketing help, marketing message, new ideas, owned property, patent laws, patent process, patent troll, pitfalls, registered domains, research, results, small business, SMB, SMBs, starting a business, startup business, strategy, success, sustainability, team building, technology, theoretical property, thought equity, thought theft, threats, tips, trademarks, url hoarders, url hoarding, Value, watch out, web domains

Startup and entrepreneurial businesses face plenty of obstacles and pitfalls along the path to sustainability and success. Besides dealing with the obvious challenges, such as earning funding, building a team, and spreading a marketing message, startups are now facing a new menace posed by a far less notable foe. The poet and activist Audre Lorde [...]

Comments (0)

The Price of Gut Instinct is High

Posted in Brand and Marketing, Practices, Strategy By junctioncreative on March 27, 2012

Tagged Ad Age, ad executives, advertising, advertising age, advertising budget, advertising publications, advertising spend, cmo, consultants, customer behavior, digital advertising, Digital Marketing, Digital Media, duct tape marketing, evaluation, fortune 500 marketing, gut instinct marketing, impact, influence, internet data, internet metrics, Junction, managed performance measurement, marketing, marketing agency, marketing budget, marketing data, marketing executives, marketing firm, marketing metrics, marketing publications, marketing ROI, Marketing Spend, marketing survey, meaningful data, measurement, metrics, metrics reporting, mobile advertising, mobile data, mobile marketing, mobile technology data, MPM, performance evaluation, performance measurement, results, return on investment, rise of digital, ROI, Social Media Marketing, social media metrics, social media numbers, social media statistics, strategy, Value

Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time [...]

Comments (0)

Does the Glass Slipper Fit?

Posted in Brand and Marketing, Events, Practices By junctioncreative on March 21, 2012

Tagged basketball, business disruptors, business innovation, championship trophy ncaa basketball, cinderella, cinderella story, college basketball cinderella, cutting down the net college basketball, cutting down the nets, cutting edge companies, disruptors, elite eight, final four, final four predictions, impact on tournament, lowest seeds march madness, march madness, march madness 2012, march madness advertisers, march madness cinderella, march madness cutting the net, march madness final four, march madness marketing, march madness tournament, men's basketball, nc state cinderella, nc state march madness, ncaa basketball cinderella, ncaa basketball tournament, ncaa march madness, NCAA march madness news, ncaa sweet 16, ncaa tournament news, no true cinderella 2012, north carolina state basketball, ohio cinderella, ohio march madness, sweet 16 basketball, sweet sixteen, top seeds ncaa tournament, value of ncaa march madness, xavier cinderella, xavier march madness

Late March is here, and this year’s NCAA Men’s Basketball Championships (lovingly referred to as March Madness) are once again captivating the nation with exciting action. One thing missing is a true Cinderella story – no mid-major school to defy the odds and inject excitement the tournament by upsetting top seeded teams. Cinderellas are typically [...]

Comments (0)

Junction CEO Talks Branding at Financial Marketers’ Conference

Posted in Events, News, Practices By junctioncreative on March 13, 2012

Tagged advertising experts, AIG, Bill Wreaks, BNY Mellon, brave new financial, c-suite marketing, CEO, cmo, Content Marketing, financial advertising, financial consulting firms, financial firms nyc, Financial Marketing, financial marketing content, Gramercy Institute, JFAM, jfam brave new financial, jfam live, journal of financial advertising and marketing, JPMorgan Chase, Junction Creative Solutions, live conference, marketing conference, marketing consulting, marketing director, marketing executive, marketing futurists, media, mobile marketing, nyc advertising, nyc financial news, nyc marketing, owned earned purchased, prudential, purchased media, Social Media Marketing, social media strategy, tablet marketing, tiaa-cref

Julie Gareleck, CEO & Managing Partner, Junction Creative Solutions (Junction), recently spoke as a member of an expert panel at The Journal of Financial Advertising and Marketing (JFAM)’s Live! Financial Marketers’ Conference in New York City. Hosted by New York-based The Gramercy Institute, the semi-annual event was themed in conjunction with the firm’s latest research, entitled [...]

Comments (0)

Junction CEO Featured on Panel at JFAM Live! Conference

Posted in Brand and Marketing, Events, Practices, Strategy By junctioncreative on March 7, 2012

Tagged Bill Wreaks, brand and marketing, brand exposure, brand marketing, brave new financial, conference, digital strategy, financial advertising, financial CEO, financial CMO, financial conference, financial industry, Financial Marketing, gareleck, gramercy institute JFAM, influence social media, JFAM, jfam brave new financial, Journal of Financial Adversiting and marketing, Julie Gareleck, marketing atlanta, marketing conference, marketing new york, marketing professionals, marketing strategy, new york, social media finance, Social Media Marketing, social media strategy, strategy marketing, the gramercy institute, wordpress, wreaks

Atlanta-based strategy firm Junction Creative Solutions (Junction) is proud to announce its inclusion by New York-based The Gramercy Institute in The Journal of Financial Advertising and Marketing (JFAM)’s Live! Conferences. The next edition of the semi-annual series will be held Friday, March 9th, 2012 in New York City addressing the Future of Financial Media: Owned, Earned, [...]

Comments (0)

Strategy. Impact. Results.

Category Archives: Practices

Reminder – JXN Executive Roundtable Kicks Off Tomorrow!

Don’t Feed the Trolls

Does the Glass Slipper Fit?

The Pages

Past Posts

The Categories

Archives

RSS Feeds

Search

Email Signup

Blogroll

Archives

RSS Feeds

Meta