Strategy. Impact. Results.

Category Archives: Practices

Learning to Better Communicate from a Master

Posted in Practices, Strategy By junctioncreative on May 21, 2013

Tagged Abe, Abraham Lincoln, advertising, approval, Atlanta, atlanta business, audience, awareness, branding, business, business news, Civil War, comedy, communication, content, craft, effectiveness, email, Facebook, impact, influence, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, leadership, Lincoln, linkedin, marketing, marketing strategy, new technology, Plan, reputation, skill, social media, solutions, story, strategy, Strong Team, technology, Twitter, Value

Abraham Lincoln, the 16th President of the United States, garnishes record approval and favor among all races, political parties, social economic categories, ethnic groups and gender more than 150 years after being elected to a second term to office in 1864. His first term saw his leadership challenged by America’s only Civil War, one that [...]

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Are You Staying Ahead of Trend with Your Marketing Strategy?

Posted in Brand and Marketing, Practices, Strategy By junctioncreative on March 21, 2013

Tagged 2013, 9, ads, advertising, Atlanta, atlanta business, audio, Avid Landing Page Testing, brand Value, branding, business, changing technology, compelling content, Content for Content's Sake, conversions, convert website visitors, creative audio and video, demographic, digital strategies, Facebook, Faking Reviews, garrett gee, honesty, HTTPS, Ignoring Personalization, iMedia Connection, impact, influence, interesting, Julie Gareleck, Junction, Junction Creative, Kent Lewis, keyword SEO, LiveBall, Making Decisions Based on Wrong Metrics, marketing, messaging, mistake, Nine, Nine Marketing Strategies to Avoid, personalized, personalized ad, QR, qr codes, Quick Response Codes, results, retargeting, seo, seven strategies, social media, strategies, strategy, subject matter, technology, Underestimating the Power of Video, user experience, Video

With the ever changing field of digital technology and the ever increasingly savvy consumer, it is imperative that marketers stay focused on what techniques are working best and what strategies are showing signs of decay and obsolescence. In a 2012 article in iMedia Connection, author Kent Lewis outlined seven strategies that were passé and obsolete. [...]

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A Strategy of Assured Destruction

Posted in Lessons from the CEO, Practices, Strategy By junctioncreative on March 18, 2013

Tagged advertising, Atlanta, atlanta business, branding, breakout growth, business, business news, CEO, complacency, Creative, culture of innovation and change, destruction, digital imagery, Escape Velocity: Free Your Company's Future from the Pull of the Past, Geoffrey Moore, hybrid agency, impact, industry, influence, innovators, Julie Gareleck, Junction, kodak, Lessons from the CEO, marketing, marketing strategy, opportunity, pivot points, results, solutions, strategic, strategy, technology, Value

How is it that the vast majority advances in technology, cutting edge products and innovative concepts and designs are born, not from the giants or current industry leaders, but rather from outsiders, the bystanders of the great industries, who have neither the resources nor the obvious capability to make great advancements in technology, product develop [...]

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Junction CEO To Speak on Creating Better Customer Experiences on Panel at Two-Part Financial Marketers’ Conference

Posted in Events, News, Practices, Strategy By junctioncreative on March 13, 2013

Tagged advertising, bank, best practices, Bill Wreaks, brand strategy, CEO, CIO, citi, clara shih, cmos, compatible, consumer, customer connections, Financial Marketing, financial services, Gramercy Institute, hearsay social, influential brands, innovation, internal marketing strategy, JFAM, jfam live, journal of financial advertising and marketing, Julie Gareleck, le cirque, leaders, marketing message, mobile, new york, pimco, plugged-in, pricewaterhouse coopers, private reception, pwc, registration, relationship marketing, report, research, senior marketers, social, starbucks, state of the industry, survey, td ameritrade, technology, the gramercy institute, transformative marketing, trends for 2013, trust, vanguard

This week, Junction Creative Solutions (Junction) CEO Julie Gareleck is slated to represent her firm at two important financial marketing industry events in New York City. The Journal of Financial Advertising and Marketing (JFAM) is presenting back-to-back days encouraging the top minds in strategic financial media to share best practices and promote thought leadership. First [...]

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BYOD – Power to the People

Posted in Practices, Strategy, Technology By junctioncreative on March 12, 2013

Tagged advertising, ambassador, audience, automotive, B2B marketing, b2b techniques, b2b2b, brand, brand assets, branding, bring your own device, BYOD, changes in strategy, clients, cloud, colleagues, company computers, company data, connections, conversation, corporate interests, Creative, data security, devices, drivers, employees, engagement, firm, happier employees, ideas, impact, in-app advertising, Junction, laptops, marketing, mobility, new mobile, ogilvy and mather, peer, peer to peer, personalized campaigns, preferences, productivity, rate of return, redesign, report, results, retail, risks, ROI, search results, smart mobility, Smartphones, social capital, solutions, strategy, tablets, techniques, technology, trends, trust

In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying [...]

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A Lesson on How to Make Your Mark

Posted in Brand and Marketing, Practices, Social Media By junctioncreative on March 5, 2013

Tagged 90 proof, abv, account, alcohol content, alter recipe, announcement, barrel, bill samuels, bottling, bourbon, brand equity, branding, brands, CEO, changed, coca cola, comments, coo, corporate, debacle, decision maker, demand, don't water down a brand, emotional attachment, Facebook, hashtag, history, ideas, impact, increased sales, jim beam, Junction, leadership, likes, maker's mark, media stunt, missteps, negative into a positive, new target market, outrage, plant, power of social media, production costs, profit, recipe, reduced abv, remember background, response, results, rob samuels, sales goals, social capital, Social Media Marketing, solutions, strategy, struggling sales, successful brands, supply, taste, Twitter, venerable brands, water down, water in the whiskey, watering down, website, whiskey, you spoke. we listened.

After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. Rob Samuels, Maker’s Mark’s Chief Operating Officer, said that the company is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. [...]

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Can You See Me Now?

Posted in Practices, Technology By junctioncreative on February 28, 2013

Tagged advertising, air travel, airlines, airport, blog, cancellations, carriers, communications, computer tracking, concerns, delays, details, exposure, flight list, flight number, flight risk, flight tracking, frustration, gps, helpful information, how much is too much, impact, initials, jetsetting, Junction, marketing, marketing advantage, mobile app, modern travel, more than necessary, names, need to know, new problems, online tracking, passengers, pervasive, practices, privacy, real time information, results, revealed, satellite, social media, standby, strategy, technology, too much technology, travel plans, UA flight status, united, upgrade

Anyone who is experienced in traveling by air is well aware of the importance of following the status of their airline flight to keeping their schedule and travel plans on track. At best, traveling by air today has become an adventure fraught with delays, cancellations, upgrades, standbys, and just general status changes. Airlines are now [...]

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A New Era in the Agency/Marketer Relationship

Posted in Brand and Marketing, Practices, Strategy By junctioncreative on February 21, 2013

Tagged agency, Atlanta, Ben Lilley, brands, business, business development, changing model, Creative, delineation, dialogue, evolution, expectations, expertise, flexibility, fragmented economy, ideas, impact, industry, industry partners, influence, jack-of-all-trades, Junction, learning the business, marketer, marketing economy, mature, McCann Erickson, middle management, mutual goals, mutual trust, objectives, organizational structure, performance, planning, production, program, relationship, respect, results, senior management, strategy, team puzzle, technology, trust

As businesses move forward in the new year, they are facing an environment that is fraught with change, significant economic uncertainty, and a vast array of new technologies in communications and marketing; a continually fragmented marketing economy. It shouldn’t be surprising that marketers and their agencies are about to experience fundamental changes in their relationship. Traditional time-tested [...]

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Crunch the Numbers

Posted in Practices, Strategy, Technology By junctioncreative on February 19, 2013

Tagged advertising, agency, analysts, applicability, articles, available data, big data, board rooms, business development, CIO, common mistakes, corporate, Creative, CTO, customer service, data analytics, decision making, departments, efficiency, financial, glamorous, graphs, industry publications, information, internet forums, Junction, leverage the data, marketers, marketing, marketing initiatives, metrics, most important, numbers, organization, parse data, perspective, philosophy, prioritize, process, relationship, resources, revenue, sales team, self-serving data, shift in strategy, small data, solutions, speed, statistics, success factors, technology, trusted partner, understanding, Verticals, what can data do for me, what does the data say

It is a phrase that has been seen in headlines of articles across industry publications, frequently heard in board rooms, and endlessly repeated on internet forums. Yes, ‘Big Data’ has been a hot-button topic and a dominant trend for some time now, but all evidence points to an army of executives, marketers, and other leaders [...]

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Lessons from the CEOs: Making the Connection to Success

Posted in Brand and Marketing, Practices, Strategy By junctioncreative on February 15, 2013

Tagged accomplish goals, advice, agency, answers, atlanta business, big business, blogging, book, brand, business leaders, cash, CCO, ceos, connection, control, corporate, creativity, culture, customer, differentiation, digital, employees, energy, Facebook, five C's, growth, handwritten notes, happiness, impact, information, ingram content, ingram content group, jill geisler, leaders, lessons, linkedin, lost art, making a connection, managers, marketer, meaning, modern tools, Networking, poynter, profitability, Publishing, relationship, results, sales tricks, secrets, skip prichard, small business, strategy, tony hsieh, turnaround, Twitter, vision, what great bosses know, work happy, Workplace, workshop in a book, YouTube, zappos

In this series, we explore some less-frequently discussed ideas about running a successful business utilizing the experiences of real CEOs. Skip Prichard is an accomplished CEO, turnaround business leader, and keynote speaker. He is known for his track record of successfully revitalizing companies and dramatically improving results. Most recently, he was President & CEO of [...]

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Strategy. Impact. Results.

Category Archives: Practices

A Strategy of Assured Destruction

A New Era in the Agency/Marketer Relationship

Crunch the Numbers

Lessons from the CEOs: Making the Connection to Success

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