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Category Archives: Advertising

Zero-TV: Threat or Passing Fad?

Posted in Advertising, Strategy By junctioncreative on April 23, 2013

Tagged advertising, Atlanta, atlanta business, bills, cable, computers, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, NAB, National Association of Broadcasters, online, results, satellite, Smartphones, social media, solutions, strategic, strategy, stream, tablets, technology, television, tv, Value, Zero-tv, Zero-TV household

We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households. It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories, sweeteners and sugar, and while there is a great deal of difference in their meanings, the effect on the television viewing public may [...]

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A Less Than Super Sunday

Posted in Advertising, Brand and Marketing, Social Media, Strategy By junctioncreative on February 5, 2013

Tagged 49ers, accomplishment, ad agency, advertisement, advertising, advertising culture, agency, audi, bad ads, bad broadcast, bar rafaeli, best and worst ads, beyonce, biggest media spectacle, black crown, blackout, boston.com, bowl, brand equity, brandbowl, branding, brands, brotherhood, Budweiser, busts, Buzz, CBS advertisements, CBS broadcast, cbs crew, Chase, clydesdales, coca cola, coming home, commentary, commercial, consumer behavior, controversy, crash the super bowl, Creative, cross the line, crowdsourced, dan marino, disaster, dodge, doritos, dumbest ads, Facebook, failure, fan-sourced, farmer, feedback, football ads, funniest ads, gametime, get in get happy, goat 4 sale, goat for sale, godaddy, good ads, greatest show on earth, halftime in america, halftime show, history of advertising, hit commercial, hyundai, inane, influence, insightful, jeep, jim nantz, Junction, m&ms, marketing, metrics, model, Mullen, nfl advertising, oreo, phil simms, positive feedback, pregame show, prom, rankings, ravens, real time, serious commercials, sex sells, shannon sharpe, social campaign, social media, solutions, statistics, stevie wonder, stole the show, success, super bowl, superstition, taco bell, team commercial, troops, Twitter, viewer attitudes, viva young, volkswagen

Did you know there was a football game played Sunday night in New Orleans? The Super Bowl matchup between the San Francisco 49ers and the winning Baltimore Ravens turned out to be highly competitive and compelling until the end, keeping 200 million televisions locked on CBS’ well-managed but unremarkable broadcast. But notwithstanding the action on [...]

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Advertising: A Touch of Singularity

Posted in Advertising, Book Nook, Strategy By junctioncreative on January 31, 2013

Tagged 1960s, advertisers, advertising, advertising success, agency, ambition, ambitious, atlanta business, best practices, book nook, book review, books, brand equity, brand impact, build a brand, business and marketing ecosystem, confessions, confessions of an advertising, Creative, creativity, Custom Content, David Ogilvy, discipline, engagement, excellence, father of advertising, format, hard work, hard work never killed a man, image, impact, influence, interview, Junction, learn from our past, legend, listen and learn, looking back, mad men, marketer, moving forward, notable remarks, ogilvy, perseverance, power of advertising, quality content, quotations, quotes, relationship marketing, results, sales, selling, solutions, strategy, study, talent, tell the truth, truth in advertising, Value

Welcome to Junction’s Book Nook. At Junction, we dedicate a significant amount of time educating ourselves on the complexities of the business and marketing ecosystem. We would like to share insights from some of the pages of the books we are reading. As part of my New Year’s resolution to put down the technology and [...]

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A Year in Review

Posted in Advertising, Brand and Marketing, Events, News, Practices, Social Media, Strategy, Technology, Uncategorized By junctioncreative on January 3, 2013

Tagged 2012, advertising, advocacy, affinity, agency, america, annual report, b2b, b2c, brand, brand champion, brand equity, budget, CEO, CIO, cloud, cmo, Collaboration, commerce, constancy, consumer, Content Marketing, contextual experience, conversation, coupon, crowdsourcing, CTO, culture, Custom Content, deals, demand, design, digital, digital design, dollars, ecommerce, economy, email marketing, entrepreneur, experience, Facebook, fortune 100, Fortune 500, fragmentation, fragmented economy, Geolocation, global, hurricane sandy, hybrid, identity, infographic, infographics, innovation, internet, IPO, Junction, local, london, loyalty, Marketing Spend, measurement, messaging, metrics, mobile, MPM, network, obama, olympics, p2p, partnerships, pinterest, PR, presidential election, privacy, Promotion, regulation, reporting, romney, small business, smart, social, social media, sponsorship, strategy, sustainability, targeting, topics, Twitter, UEX, understanding social media, UX, vertical, Web, year

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally [...]

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Testing the Pressure: The Consumer Barometer

Posted in Advertising, Brand and Marketing, Practices, Social Media, Strategy By junctioncreative on November 27, 2012

Tagged 2013 trends, advertising, advisory services, alignment, audience, behavior, big data, biggest, brand promise, brand unity, build, business, chameleon consumer, co-creator, communication, consistency, constancy, consumer, consumer data, conversation, Creative, customized, data, empowered, ernst, experience, experiment, ideal, impact, implications, importance, influence, infographic, insights, international, Junction, links, mad men, Market Research, market segmentation, marketing, marketing lingo, marketing trends, marketplace, message, messaging, metrics, MPM, new breed, personalized service, preferences, relationship marketing, report, reporting, results, service, social media, solutions, strategy, survey, sustainability, tailored, this time its personal, trends for 2013, understanding, uniformity, unprecedented, user, young

Marketers from the “golden age” of advertising have had their legend inflated to great heights by television’s Mad Men. But no matter how cool they were (or at least seem to us today), those executives would be green with envy at our ability to collect, measure, and react to data in the 21st century. Of [...]

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No Fright in this Night

Posted in Advertising, Brand and Marketing, Social Media By junctioncreative on October 31, 2012

Tagged ad campaign, All Hallow's Eve, american love for halloween, annual halloween spending, atlanta business, bar halloween party, blog, candy corn, chocolates, costume shop, costumes, cover charge, customers, economy, escapism, franchise, frankenstorm, frightful night, fun, fun size, halloween, halloween costume costs, halloween night, halloween retail, holidays, horseless headsman, impact, insight, jack o lantern, market share, marketing strategy, money maker, moonlight, national retail federation, northeast, october 31, opinion, paranormal activity, paranormal activity 4, pop up stores, post, profit, profitable, pumpkin pie, restaurant specials, results, retailers, revenue, snickers, social media, statistics, story, strategy, temporary stores, vampires, werewolves, zombies

As Halloween descends upon us, images of copious amounts of candy corn and miniature chocolates, vampires and werewolves, and children roaming moonlit streets on a brisk autumn evening are conjured. The latest scary movie (this season, it’s the fourth installment of the Paranormal Activity franchise) hits the theaters, and in 2012, some real life drama [...]

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Chairs? …Chairs?

Posted in Advertising, Social Media, Strategy By junctioncreative on October 23, 2012

Tagged ad promotion, advertising, blue square with f, brand equity, branding, bridges, business equity, business insights, business model, campaign, chairs, cinematography, communication platform, critique, evaluation, Facebook, facebook brand, facebook chairs ad, facebook company history, first social network, how many facebook users, impact, IPO, Junction, logo, mark zuckerberg, message, new advertising platform, numbers, planes, promoted stories, recognition, results, review, script, social media advertising, Social Media Marketing, stock price, strategy, telephones, things that connect us, valuation, Value, voiceover, w+k, weiden+kennedy, why does facebook need to advertise, YouTube

In celebration of registering its billionth user, Facebook decided to create and release its first ever television advertisement. Titled “The Things that Connect Us,” the 90 second spot by Weiden+Kennedy features some nice cinematography, but raises a number of questions about the motives, expectations, and intentions of the social media giant. What is the goal [...]

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Keeping the Sizzle in the Agency/Client Relationship

Posted in Advertising, Brand and Marketing, Practices, Strategy By junctioncreative on August 9, 2012

Tagged ad agency, advertising, agency, amc, Atlanta, audiences, business, business strategy, campaign, CEO, clarity, client, client expectations, cmo, CMO council, communications, deliver results, digital ocean, don draper, golden age, high stakes, impact, influence, innovation, Julie Gareleck, Junction, mad men, manners, marketing, marketing strategy, meeting expectations, paradigm shift, relationship, reliable, results, strategy, transparency, trust, volatility

The advertising industry is often imagined as being encapsulated by a scene from the popular TV show Mad Men. Agencies are thought to be an exclusive club of talented, like-minded individuals who have an innate ability to transform creative to sell products and services for the most notable brands. But is this what clients are [...]

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The Beefeaters of Brand

Posted in Advertising By junctioncreative on August 7, 2012

Tagged 1948 olympic games, adidas, advertising, american express, brand, brand police, branding rules, budget, digital ads, g4s, go world, guerilla marketing, IOC, kodak, law, london, london 2012, marketing, Michael Phelps, Nike, ODA, official sponsors, olympiad, olympic delivery authority, olympic games, olympic infrastructure, parliament, private security, social media, sponsorship costs, summer olympics, task force, television ads, Visa

One of the most widely viewed portions of the Olympics isn’t any of the competitive events or ceremonies. Over television and digital platforms, millions of eyes are on the bevy of advertisements decorating the Games. Each Olympic year, the International Olympic Committee and the host city of the Olympiad come together to protect the prestigious brand [...]

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Solavei: The Network Where Social Meets Commerce in a Big Way

Posted in Advertising, Brand and Marketing, Social Media, Technology By junctioncreative on August 2, 2012

Tagged advertising, affordable, affordable mobile, agency, allyn hebner, board of advisors, board of directors, brian long, brian turner redbox, cell phone, commercial, consumer behavior, david burnett, david limp, discount, eddie lazarus, entrepeneurship, Facebook, headlines, HTC one, HTC smartphone, integrated campaign, IPO, jason genthner, jason mckinnis, jim ryan, john rittenhouse, john rittenhouse target, john rittenhouse walmart, jon miller news corp, jose rojas, Junction Creative Solutions, larry wallace, maria pinchevsky, marissa mayer, marketing, mobile advertising, mobile marketing, mobile marketplace, mobile network, mobile networking, mobile virtual network operator, MVNO, nbc microsoft, no contract, revolutionary, rick white, robert mcfadden, roland van de meer, ryan wuerch, smartphone, social commerce, social media, social mobile, social network, solavei, stan simpliciano, startup, sue nokes, t mobile, t mobile network, technology, twitter outage, Yahoo!

Solavei™, the first social commerce network for mobile services distribution, is grabbing headlines in anticipation of its September 21st launch. Solavei™ is a new social commerce company offering an affordable, contract-free mobile service that actually pays back consumers for adding new members. The Solavei Mobile Service is a comprehensive mobile virtual network operator (MVNO) utilizing [...]

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Strategy. Impact. Results.

Category Archives: Advertising

Advertising: A Touch of Singularity

Keeping the Sizzle in the Agency/Client Relationship

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