Brand and Marketing – Strategy. Impact. Results.

Category Archives: Brand and Marketing

Resilience Not Performance is the New Metric for Business

Posted in Brand and Marketing, Strategy By junctioncreative on May 14, 2013

Tagged advertising, atlanta business, bounce, brand quality, branding, budget, business, business environment, business news, debt, economic, economy, finances, financial crisis, home depot, impact, impulse, influence, inventories, Julie Gareleck, Junction, Junction Creative Solutions, Lowe's, marketing, marketing strategy, Nokia, Online sales, operations, Recession, Resilience, results, social media, solutions, strategy, technology

Ask any business professional in business for more than 20 years, the story is sure to include a part about surviving an economic recession. Just as well established as business growth cycles, these periods of economic famine, panic, shake-out and even demise are a natural occurring event in commercial economic history. However, if you ask [...]

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Is Trimming the Budget Killing Walmart’s Brand?

Posted in Brand and Marketing, News By junctioncreative on April 16, 2013

Tagged advertising, atlanta business, brand collateral, brand Value, branding, budget, business, business insight, business news, business planning, CEO, complaints, customer, influence, interactive, Julie Gareleck, Junction, labor force, low prices, sam walton, solutions, strategy, trimming the brand, wal-mart, walmart

In an effort to be more competitive in the face of increased competition, mainly from their “dollar store” competitors, Wal-Mart has been minding its costs as U.S. sales growth slows. U.S. locations declined for nine straight quarters before snapping the streak with a 1.3 percent gain for the quarter ending last October. It is understandable [...]

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Putting the Yodel Back in Yahoo!

Posted in Brand and Marketing By junctioncreative on April 9, 2013

Tagged advertising, apps, Atlanta, atlanta business, bigger photos, branding, CEO, controversy, credentials, digital, diversity of stories, eliminate, entrepreneurs, failing company, financial, Google, hiring, hybrid agency, influence, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, losses, marissa mayer, newsfeed, personalization, progress, Scott Thompson, strategy, telecommuting, Virtual Private Network, visual change, VPN, weather, working from home, Yahoo!

When Marissa Mayer was selected to become the third new CEO at Yahoo in just three years, there was plenty of evidence that she was facing a daunting task to stop the rapid decent of one of America’s most famous companies. A former engineer with Google, Mayer’s brought well established Silicon Valley credentials with her [...]

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Everyone, Everywhere is Mad About Mobile

Posted in Brand and Marketing, Technology By junctioncreative on April 2, 2013

Tagged ad market, advertising, Atlanta, atlanta business, branding, devices, digital, digital strategy, explosion, influence, Julie Gareleck, Junction, Junction Creative Solutions, Mad about mobile, marketers, marketing, marketing strategy, mobile, mobile technology, sales strategy, social media, solutions, strategy, technology, The Mobile Marketing Association

As more and more people discover the convenience of mobile technology, it is critical that marketers form a clear digital strategy to take advantage of the explosion in mobile applications. With mobile subscriptions set to surpass the world population by the end of this year, the opportunity to reach out to potential customers through some [...]

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Are You Staying Ahead of Trend with Your Marketing Strategy?

Posted in Brand and Marketing, Practices, Strategy By junctioncreative on March 21, 2013

Tagged 2013, 9, ads, advertising, Atlanta, atlanta business, audio, Avid Landing Page Testing, brand Value, branding, business, changing technology, compelling content, Content for Content's Sake, conversions, convert website visitors, creative audio and video, demographic, digital strategies, Facebook, Faking Reviews, garrett gee, honesty, HTTPS, Ignoring Personalization, iMedia Connection, impact, influence, interesting, Julie Gareleck, Junction, Junction Creative, Kent Lewis, keyword SEO, LiveBall, Making Decisions Based on Wrong Metrics, marketing, messaging, mistake, Nine, Nine Marketing Strategies to Avoid, personalized, personalized ad, QR, qr codes, Quick Response Codes, results, retargeting, seo, seven strategies, social media, strategies, strategy, subject matter, technology, Underestimating the Power of Video, user experience, Video

With the ever changing field of digital technology and the ever increasingly savvy consumer, it is imperative that marketers stay focused on what techniques are working best and what strategies are showing signs of decay and obsolescence. In a 2012 article in iMedia Connection, author Kent Lewis outlined seven strategies that were passé and obsolete. [...]

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Duane Reade: Not The Neighborhood Drug Store Anymore

Posted in Brand and Marketing, Strategy, Technology By junctioncreative on March 14, 2013

Tagged all-in-one, all-inclusive, apothecary, brand, business, candy, chain, changes, competition, conceptual, consumer revolution, consumerization, cvs, drug store, duane reade, effectiveness, expectations, experiment, find your look, impact, in-store salon, innovation, joe magnacca, Junction, localized, loyalty, makeup, manhattan reade, market, neighborhood, new concept, new era, new products, new store, New York City, new york themed, offering, old time, personal care items, pharmacy, prescription, program, refresh, reopening, results, rewards, sandwiches, septermber 11, smoothie bar, social media, soda fountain, solutuons, strategic, strategy, successful, sushi, technology, traditional, up market, updates, walgreens

For those who remember the traditional drug stores from the 1960’s, the new Duane Reade Drug Store, located at 40 Wall Street in New York City, has to be quite a shock to your traditional concept of a place where you can get your prescription filled or purchase some favorite toiletries and tooth paste. It [...]

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A Lesson on How to Make Your Mark

Posted in Brand and Marketing, Practices, Social Media By junctioncreative on March 5, 2013

Tagged 90 proof, abv, account, alcohol content, alter recipe, announcement, barrel, bill samuels, bottling, bourbon, brand equity, branding, brands, CEO, changed, coca cola, comments, coo, corporate, debacle, decision maker, demand, don't water down a brand, emotional attachment, Facebook, hashtag, history, ideas, impact, increased sales, jim beam, Junction, leadership, likes, maker's mark, media stunt, missteps, negative into a positive, new target market, outrage, plant, power of social media, production costs, profit, recipe, reduced abv, remember background, response, results, rob samuels, sales goals, social capital, Social Media Marketing, solutions, strategy, struggling sales, successful brands, supply, taste, Twitter, venerable brands, water down, water in the whiskey, watering down, website, whiskey, you spoke. we listened.

After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. Rob Samuels, Maker’s Mark’s Chief Operating Officer, said that the company is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. [...]

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A New Era in the Agency/Marketer Relationship

Posted in Brand and Marketing, Practices, Strategy By junctioncreative on February 21, 2013

Tagged agency, Atlanta, Ben Lilley, brands, business, business development, changing model, Creative, delineation, dialogue, evolution, expectations, expertise, flexibility, fragmented economy, ideas, impact, industry, industry partners, influence, jack-of-all-trades, Junction, learning the business, marketer, marketing economy, mature, McCann Erickson, middle management, mutual goals, mutual trust, objectives, organizational structure, performance, planning, production, program, relationship, respect, results, senior management, strategy, team puzzle, technology, trust

As businesses move forward in the new year, they are facing an environment that is fraught with change, significant economic uncertainty, and a vast array of new technologies in communications and marketing; a continually fragmented marketing economy. It shouldn’t be surprising that marketers and their agencies are about to experience fundamental changes in their relationship. Traditional time-tested [...]

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Lessons from the CEOs: Making the Connection to Success

Posted in Brand and Marketing, Practices, Strategy By junctioncreative on February 15, 2013

Tagged accomplish goals, advice, agency, answers, atlanta business, big business, blogging, book, brand, business leaders, cash, CCO, ceos, connection, control, corporate, creativity, culture, customer, differentiation, digital, employees, energy, Facebook, five C's, growth, handwritten notes, happiness, impact, information, ingram content, ingram content group, jill geisler, leaders, lessons, linkedin, lost art, making a connection, managers, marketer, meaning, modern tools, Networking, poynter, profitability, Publishing, relationship, results, sales tricks, secrets, skip prichard, small business, strategy, tony hsieh, turnaround, Twitter, vision, what great bosses know, work happy, Workplace, workshop in a book, YouTube, zappos

In this series, we explore some less-frequently discussed ideas about running a successful business utilizing the experiences of real CEOs. Skip Prichard is an accomplished CEO, turnaround business leader, and keynote speaker. He is known for his track record of successfully revitalizing companies and dramatically improving results. Most recently, he was President & CEO of [...]

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Branding Change in a Traditional Holiday Market

Posted in Brand and Marketing, Strategy By junctioncreative on February 14, 2013

Tagged advertising, americans, brand marketing, brand refresh, branding, business development, businesses, campaign, candy, caution, celebratory, change in strategy, chocolate, conversation hearts, creativity, digital campaign, evaluate, festive, flair, flowers, gifts, godiva, Greeting Card Association, greeting cards, heart-shaped box, hersheys, holiday, holiday shopping, how many valentines day cards, iconic brands, ideas, impact, industry, jewelry, labeling, landscape, lightning labels, love, m&ms, major vendors, marketing tactics, marketplace, messages, packaging, practices, purchased, results, russell stover, social, spending, strategy, study, technology, valentine's day, valentine's day cards, valentines

The history of Valentine’s Day, and the story of its patron saint, is shrouded in mystery and some controversy. We do know that February has long been celebrated as a month of romance, and that St. Valentine’s Day, as we know it today, contains vestiges of both Christian and ancient Roman tradition. While also celebrated [...]

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Strategy. Impact. Results.

Category Archives: Brand and Marketing

Is Trimming the Budget Killing Walmart’s Brand?

Putting the Yodel Back in Yahoo!

A New Era in the Agency/Marketer Relationship

Lessons from the CEOs: Making the Connection to Success

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