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Author Archives: junctioncreative

The Social Clearinghouse

May 17, 2012 – 2:36 pm

Infographics have become an increasingly prevalent trend, offering a snapshot of data relevant to consumer behaviors and consumption patterns. As social media platforms begin to peak with record breaking valuations, infographics help illustrate the data in way that marketers can digest. Marketers who have traditionally used gut instinct to determine marketing spend are now relying [...]

Posted in Advertising, Brand and Marketing, Social Media, Strategy | Tagged advertising, advertising metrics, advertising techniques, agencies, apps, Atlanta, big data, brand message, branding, business, consumer behavior, consumer preference, contextual message, Creative, data info, database, Digital Marketing, digital strategy, Facebook, facebook IPO, facebook users, facebook value, GM advertising, GM on facebook, gut instinct, impact, influence, infographics, internet, Julie Gareleck, Junction, marketers, mass media, media, metrics, metrics-driven marketing, MPM, pinterest, plugins, results, revolutionize, social apps, social media, social media platforms, Social Networking, socialcam, solutions, strategies, strategy, Target Market, technology, trends, Twitter, user intelligence, userbase, valuation, Value, value of data, web platform, YouTube | Comments (0)

Smoke Screen: Company Culture or Policy?

May 15, 2012 – 4:19 pm

Two prominent current topics in the newsmedia have sparked debate, raising questions about the nature and extent of rights of employers and employees in the workplace. In a rapidly changing world, the blurred line these topics tread must be more clearly defined before ‘company policy’ becomes becomes an invasion of rights. Employees are asking themselves [...]

Posted in Practices, Strategy | Tagged aclu, Atlanta, better workplace, business, Business Consulting, ceos, Company Culture, company policy, computer use at work, consultancy, Creative, digital privacy, direction, employee smoking, employer access to social media, executives, Facebook, facebook at work, hiring practices, HR, HR violation, human rights, humana, impact, influence, invasion of privacy, invasion of rights, Junction, legal activity, nicotine use at work, office policy, passwords, policy, private data, private life, productivity, promoting better company, protected classes, publicity, results, smoke breaks, smoker's protected class, smoker's rights, smoking at work, smoking habits, smoking policy, social life, social media, solutions, strategy, tobacco use in the office, Value, work hours, worker's rights, zuckerberg | Comments (0)

Buckhead Specialty Retailer Lucy’s Market Announces Launch of New Website

May 11, 2012 – 4:14 pm

Lucy’s Market, a year-round farmer’s market and specialty goods retailer located in the Buckhead district of Atlanta, GA, announces the live launch of its redesigned website. Designed and developed by Junction Creative Solutions, the new site was created to engage existing and prospective customers with a detailed informational resource, a point of contact for customer [...]

Posted in Clients, News | Tagged artisan bread, atlanta business, atlanta corporate gift, atlanta news, atlanta personal gift, buy plants buckhead, client news, client testimonials, corporate gifts atlanta, Creative, ecommerce, farmer's market, farmer's market atlanta, fresh baked goods, gift basket, impact, julie garelecksolutions, Junction, kim wilson, lucy's, Lucy's Market, lucy's market buckhead, lucy's market gift basket, pastries, produce, results, retail, seasonal plants, specialty foods, specialty store buckhead, strategy, technology, transactional site, Websites, wilson | Comments (0)

BranchOut: When Business Gets Personal

May 8, 2012 – 1:20 pm

The excitement of logging on to Facebook to find new notifications has been marred recently with the rise in popularity of BranchOut the “#1 professional network on Facebook.” The company’s founders believe that the vast size of the social network’s userbase, including a large percentage of members under the age of 40, primes their application [...]

Posted in Uncategorized | Tagged branchout, branchout blog, branchout popularity, branchout userbase, connections, desirable sonnections, digital, executive level, executive network, experience, Facebook, facebook and linkedin, facebook initial value, facebook IPO, facebook upcoming IPO, friend request, friends, functionality, headhunters, high level, impact, influence, influencers, instagram, job listings, job posting, jobs, linkedin, linkedin advantage, linkedin alternative, media, neilsen research, network, Networking, notifications, online, online job board, online jobs, pop up, precedent, professional network, relationship networking, results, seasoned professionals, social media, social media network, social network, social vs professional, status update, strategy, target audience, Target Market, true professionals, Twitter, Value | Comments (0)

JXN Executive Roundtable Attracts Central PA Business Owners to Discuss Sustainability and Growth

May 7, 2012 – 2:48 pm

On Tuesday, May 1st, 2012, Junction Creative Solutions (Junction) welcomed guests for its JXN Executive Roundtable event, a forum for entrepreneurs and business owners to share insights and perspectives in an intimate environment. Cosponsored by Raffensperger, Martin, and Finkenbiner LLC and Patrono & Associates, the event included 27 area business owners who participated in a [...]

Posted in Events, News, Strategy | Tagged advertising, Atlanta, blue parrot bistro, business, business owners, central PA, Collaboration, evening sun, executive, finkenbiner, gettysburg, gettysburg times, help, impact, influence, informed strategy, innovation, insights, john murphy III, Julie Gareleck, jxn, katherine powley, Mark Cropp, marketing, marketplace, martin, news items, panel discussion, patrono, patrono & associates, pennsylvania business, Press releases, raffensperger, results, roundtable, social media, strategy, technology, thought leadership, tips, Value | Comments (0)

Social Media: Boom to Bust?

May 2, 2012 – 2:20 pm

As Facebook reports its user base has reached 901 million users and acquires Instagram for a staggering $1 billion, industry analysts continue to debate the existence of what is being deemed the “social media bubble.” Some argue that social media is a sign of a burgeoning online community that fuels the economy. Skeptics speculate that [...]

Posted in Social Media, Strategy, Technology | Tagged acquisitions, advertising, Atlanta, business, company valuation, corporate, Creative, digital, entrepreneurs, entrepreneurship, equity valuation, Facebook, facebook userbase, Growth Sector, impact, industry news, influence, insight, instagram, interactive, internet sector, IPO, Junction, market, marketing, potential buying power, publicly traded, results, social media, social media bubble, social media fund, social media startups, social space, solutions, stability, stock prices, strategy, sustainability, tech bubble, tech startups, valuation, Value, venture capital, venture capitalist, visibility, zuckerberg | Comments (0)

Reminder – JXN Executive Roundtable Kicks Off Tomorrow!

April 30, 2012 – 2:51 pm

We wish to remind you that the inaugural event in the JXN Executive Roundtable series will be held tomorrow, May 1st, 2012, at 5:30pm at the Blue Parrot Bistro in Gettysburg, PA. Please join Junction, cosponsors Raffensperger, Martin, & Finkenbiner, and Patrono & Associates, and prominent area business owners for hors d’oeuvres, networking, and an [...]

Posted in Events, News, Practices | Tagged advertising, agency, assistance, Atlanta, atlanta business, blue parrot bistro, blue parrot gettysburg, branding, business, dialogue, economy, evening sun, events, executive series, finkenbiner, gettysburg, gettysburg times, help, impact, influence, jxn executive roundtable, leaders, marketing, martin, Networking, news, Partnership, patrono, pennsylvania business, raffensperger, results, rsvp, series, strategy, thought capital, thought leadership, Value | Comments (0)

The Golden Ticket

April 26, 2012 – 1:27 pm

The focus for most marketers is on social, mobile, and all things technology in an attempt to capture market share and provide measurable return on investment. In an effort to be better, faster, and constant, marketers must leverage the most influential crowd that continues to gain power over marketers and brands alike. This paradigm shift [...]

Posted in Uncategorized | Tagged ad agency, advertising spend, Atlanta, atlanta business, baby boomers, brand collateral, brand identity, brand loyalty, brand Value, branding, budgeting, business insight, business news, business planning, captive audience, constancy, consumer demographic, contextual advertising, contextual marketing, create new customers, creative execution, development, digital, diversity, empathy, family brands, generational, hand me downs, hybrid agency, impact, influence, interactive, johnson and johnson, Julie Gareleck, Junction, Junction Creative, marketing, marketing perspective, Marketing Spend, marketing strategy, middle age, old brands, older generation, online/offline, p&g, results, sales strategy, solutions, spenders, storytelling, strategic, strategy, technology, top spenders, trendsetter, trendsetters, un-agency, user experience, Value | Comments (0)

All Filler for Miller

April 24, 2012 – 3:30 pm

Watch a set of advertisements during any major television event, and you are bound to see a spot for a Budweiser, Miller, or Coors product. Domestic macrobrewers have notoriously gigantic budgets for ad campaigns, and in terms of sales of their flagship offerings, the rate of return on investment is excellent. Initially introduced in 2007, [...]

Posted in Advertising, Brand and Marketing, Strategy | Tagged 12 oz, 64 calories, active lifestyle, active youth, ad campaign, alcohol industry, beam global, beam spirits, beer branding, beer sales, beer statistics, branding, Budweiser, business, business plan, cheap beer, consumer expectatons, Craft Beer, customer base, customer loyalty, diet market, diluted beer, failing companies, Forbes, global beam, health craze, healthy lifestyle, impact, insights, lifestyle, light beer, macrobrew, market, marketing, MGD, MGD64, microbrew, Miller, Miller 64, miller 64 label, miller news, Miller-Coors, news, product advertising, product affinity, product label, product placement, results, skinny girl, skinnygirl, skinnygirl margarita, social media, spirits, strategy, Super Bowl Ads, tv commercial, ultra light beer, user experience, Value, website, wisconsin news, youtube ads | Comments (0)

A Nod to the Legacy of Dick Clark, America’s Oldest Teenager

April 20, 2012 – 11:11 am

This week’s news of Dick Clark’s passing elicited great sadness. Clark was an impressive figure who was greatly admired and respected; over the course of a long and fruitful career, he worked to create a brand that today carries significant weight for members of multiple generations. His many television and radio programs were influential and [...]

Posted in Brand and Marketing, News | Tagged 000 dollar, 10, 25, america's oldest teenager, american bandstand, american icon, brand, clark, dance, Dick Clark, dick clark 82, dick clark death, dick clark productions, figure, generations, iconic, impact, influence, meaning, new year's, new year's rockin' eve, nostalgia, obituary, personality, pop culture, pyramid, Radio, remembered, richard, spirit, stevie wonder, strategy, television, Value, wagstaff, youthful spirit | Comments (0)