In 1928, sliced bread hit the shelves marketed at the “greatest forward step in the baking industry since bread was wrapped.” The development became the universal benchmark for greatness, mostly for its improvement of convenience and utilization of a basic dietary staple, becoming the ingenuity that we refer to when discussing the best of innovation [...]
Posted in Technology
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Tagged 1928, advertising, Atlanta, atlanta business, baking industry, branding, business, business news, entrepreneurs, execute, greatest forward step, identify the need, influence, innovation, interactive, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, learn, listen, marketing, marketing strategy, mouse trap, results, sales strategy, sliced bread, strategy, technology, Value
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Junction Creative Solutions (Junction), an award-winning strategic agency, sponsors the 3rd Annual Golf Tournament hosted by the Optimist Club of Gettysburg. Junction has been an avid supporter of the Optimist Club and the 19 youth-oriented programs the Club supports financially throughout the year. “We applaud the efforts of the Optimist as they fundraise money, in [...]
Posted in Events, News
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Tagged Atlanta, brand Value, business news, fundraise, Golf, golf tournament, impact, Julie Gareleck, Junction Creative Solutions, news, optimist club of gettysburg, solutions, tournament, Value, youth-oriented programs
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Abraham Lincoln, the 16th President of the United States, garnishes record approval and favor among all races, political parties, social economic categories, ethnic groups and gender more than 150 years after being elected to a second term to office in 1864. His first term saw his leadership challenged by America’s only Civil War, one that [...]
Posted in Practices, Strategy
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Tagged Abe, Abraham Lincoln, advertising, approval, Atlanta, atlanta business, audience, awareness, branding, business, business news, Civil War, comedy, communication, content, craft, effectiveness, email, Facebook, impact, influence, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, leadership, Lincoln, linkedin, marketing, marketing strategy, new technology, Plan, reputation, skill, social media, solutions, story, strategy, Strong Team, technology, Twitter, Value
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Ask any business professional in business for more than 20 years, the story is sure to include a part about surviving an economic recession. Just as well established as business growth cycles, these periods of economic famine, panic, shake-out and even demise are a natural occurring event in commercial economic history. However, if you ask [...]
Posted in Brand and Marketing, Strategy
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Tagged advertising, atlanta business, bounce, brand quality, branding, budget, business, business environment, business news, debt, economic, economy, finances, financial crisis, home depot, impact, impulse, influence, inventories, Julie Gareleck, Junction, Junction Creative Solutions, Lowe's, marketing, marketing strategy, Nokia, Online sales, operations, Recession, Resilience, results, social media, solutions, strategy, technology
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Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company. One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits. However, with the increased use and [...]
Posted in Social Media, Strategy
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Tagged advertising, Atlanta, atlanta business, branding, business, business insight, Chief Marketing Officer, cmo, community, consumer, Creative, CRM, Customer Relationship Management, development, IBM, impact, influence, Institute for Business Value, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, marketer, marketing, marketing strategy, optimize, sales strategy, Social Customer Relationship, social media, Social Media Marketing, solutions, strategy, tangible value, technology
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Businesses share core principles of business that are common and integral regardless of product, service and industry. These same principles when adjusted for variation in size, logistics, and offerings become essential to the overall success of a business whether delivering a load of stone or a pair of designer jeans. Considerations for supply and demand, [...]
Posted in Strategy
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Tagged advertising, Atlanta, atlanta business, branding, business, business news, businesses, Commitment, communication, Consolidation, customer experience, foursquare, fractured marketing environment, hybrid agency, impact, influence, instagram, Internal Focus, Julie Gareleck, Junction, Junction Creative Solutions, marketing, Monitor and Measure, optimize in-store, personalization, principles, Rapid Rewards, Southwest Airlines, strategy, success, technology, Value, Venuelabs
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April 30, 2013 – 11:05 am
The most experienced and effective marketing professionals will usually agree that keeping the client in the press and on the public’s mind is beneficial to promoting brand identity, especially in an institutional fashion. Frequent articles and stories can help grow a brands identity across marketing segments and expose the brand to new potential customers who [...]
Posted in Lessons from the CEO
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Tagged advertising, Atlanta, atlanta business, board of directors, branding, business, business news, coo, impact, influence, J.C. Penney, jcp, Julie Gareleck, Junction, Lessons from the CEO, Mark Cohen, marketing, Myron E. Ullman, Penney, reinventing, ron johnson, strategy, technology, Ullman
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April 25, 2013 – 12:05 pm
Atlanta-based Junction Creative Solutions (Junction) was recognized as the recipient of three Horizon Interactive Awards for its work in three different categories: Video, Advertisement, and Brochure. The Horizon Interactive Awards are an international awards competition acknowledging outstanding achievement among interactive media producers. The 2012 installment drew thousands of entries from top developers, designers, and online [...]
Posted in News
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Tagged advertisement, Atlanta, atlanta business, branding, brochure, Bullying Video, business, business news, CEO, guardian watch, HIA, honors, horizon interactive awards, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, solutions, strategy, technology, Value, Video
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April 23, 2013 – 12:20 pm
We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households. It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories, sweeteners and sugar, and while there is a great deal of difference in their meanings, the effect on the television viewing public may [...]
Posted in Advertising, Strategy
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Tagged advertising, Atlanta, atlanta business, bills, cable, computers, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, NAB, National Association of Broadcasters, online, results, satellite, Smartphones, social media, solutions, strategic, strategy, stream, tablets, technology, television, tv, Value, Zero-tv, Zero-TV household
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There is one brand that does not require an agency – a brand that needs no advertisements. Bruins fans sing National Anthem in emotional pre-game scene. Junction is proud to be a brand advocate for the USA. To all of the victims, first responders, public safety officials, government agencies, armed forces, volunteers, families, friends, and [...]
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