Monthly Archives: March 2017

Fake News, Believe it or Not, Is Not New

When Facebook initiated new features last year designed to make it easier for its users to keep up with the news and social media marketers a chance to promote content directly to Facebook, Mark Zuckerberg and his crew failed to foresee the oncoming calamity of such an opportunity. Perhaps it was unpredictable that so many […]

 

Helping Architects Accept Change and Embrace the Modern Marketing Era

For most purveyors of goods and services, the act of marketing can be traced back in history to the very beginning of commerce when conveying the benefits of ones products and services over a competitor’s was a practice of simple communication, using the very rudimentary of marketing tools and collateral. But practicing the science of […]