Monthly Archives: May 2016

How Much of Your Advertising Spend Is Getting Blocked?

“Half the money I spend on advertising is wasted,” Philadelphia department store magnate John Wanamaker was famously quoted as saying. “The trouble is I don’t know which half.” And while the markets, methods, media and advertising choices have changed dramatically amidst the digital technology revolution, most of today‚Äôs marketers continue to struggle with measuring the […]