Monthly Archives: December 2014

From Our Family To Yours…

 

Getting the E-commerce Experience Right Has Never Been More Important

As more and more consumers turn to the Web for their holiday shopping, performance of e-merchants online experience is becoming increasingly important to the bottom line.  A recent Harris Poll indicates that 68% of U.S. adults expect to shop online for gifts this upcoming holiday season and more than three quarters of adult US online […]

Price Is No Longer Enough to Motivate Consumers to Act

It is a debate among marketers that has raged since the word “Discount” first found its way into consumer’s vocabulary. Add descriptors like “Sale”, “Reduced”, “Low price leader”, “Special”, “We sell for less”, and “We will not be undersold”, and any observer would come to the conclusion that the lowest price alone determines who gets […]