Monthly Archives: June 2014

Here We Go Again, In 3D

Recently surgeons at Utrecht University’s UMC in the Netherlands replaced the entire top of a 22-year-old woman’s skull with a 3D printed customized implant made from plastic. The woman, who suffered from a rare disorder in which her skull was gradually becoming thicker and thicker, would eventually die as her skull compressed her brain. Over […]

 

Cutting The Price Without Diluting A Brand’s Value

What do you do when your company bumps up against the limits of the market segment and comes to the realization that every consumer in a struggling economy expects discounts? If you are J. Crew, and want to continue to dominate in your higher-priced fashion segment while seeking broader consumer appeal, you create a new, […]

Creating a New Brand Among Giants

Steve Allen once told his audience the he expected The Tonight Show to last forever. He made his comment as the first host of The Tonight Show, which he debuted on national television on September, 27, 1954. Born from a popular local program on the NBC Affiliate, WNBT in New York City, the now famous […]

Creating a Company Culture Conducive to Success

In the beginning, most entrepreneurs are so consumed with getting all the tangible aspects of their product and service just right for their introduction that dealing with an intangible like creating a company culture just isn’t anywhere on their radar screen. At the outset of most new business ventures, the principle actors are usually a […]