Monthly Archives: May 2014

Flexibility is Essential to Managing Growth Smartly

Forbes posed an important question regarding the commonality among Merrill Lynch, AIG, Washington Mutual, Toyota, Starbucks, Dell, BP, Arthur Andersen and Lehman Brothers.  It appears that, according to Forbes, they became obsessed with aggressively growing revenue or minimizing costs that they destroyed substantial value in their businesses. A common theme among these companies is the […]

 

Effective Trench-Based Experience in Developing New Talent

Whether it’s tracking cattle with GPS or ordering popcorn from your iPhone at a football game, Professor Chris Scherpereel wants his business students to understand the whole business process of moving a product from concept to consumer. Dr. Scherperell is an associate professor of management in the W. A. Franke College of Business at Northern […]

Vogue: A Marketing Faux Pas?

It has always been exhilarating to watch and admire beautiful people in their everyday lives. It’s no surprise that a lot of the reality show characters are trendsetters and everything they do, wear and say becomes intriguing. Their lives appear to be more interesting than ours and even that of our greater community. The truth […]