Monthly Archives: February 2014

The Branding of the Olympic Games

With the current feverous bidding process that surrounds the selection of each new host of the next Olympic Games, it is difficult to remember that there was a time, not long ago, that few if any of the world’s cities desired to be selected as host of the 3000 year old, international sports spectacle. The […]

 

Low Tech Marketability in a High Tech World- The Rainbow Loom

While the history of the rubber band traces its roots back thousands of years, the modern rubber bands invention has its origin in 1845, but it took almost 80 years before William Spencer first started mass producing rubber bands in Ohio, USA.  With all the advanced technological gadgetry of today’s modern world, one would think […]

The Changing Face of Facebook

Facebook, the social networking service launched in February 2004, by founder and creator Mark Zuckerberg and his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The website’s membership was initially limited to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, […]

Pinterest: The Value of the Visual Social Medium

When Brian Cohen walked by Pinterest founder Ben Silbermann at a New York University business plan competition in 2009, he abruptly said four words to the young entrepreneur: “You have 30 seconds.  Today he says, “I still feel pretty bad about it,” reflecting on his cliched investor behavior. No matter – within 15 seconds he […]