Monthly Archives: December 2013

Perhaps it Means a Little Bit More?

Popular modern customs of the holiday include gift giving, seasonal music and caroling, an exchange of Christmas cards, church celebrations, a special meal, and the display of various Christmas decorations, including Christmas trees, Christmas lights, nativity scenes, garlands, wreaths, mistletoe, and holly. In addition, several closely related and often interchangeable figures, known as Santa Claus, […]

 

Is Your Company a Storyteller or Storydoer?

After a very significant, extended period of economic challenge many companies are finding themselves in a rebuilding phase, beginning to re-assemble their marketing teams and forming a new comprehensive marketing strategy for the future, deciding whether they want to be a storyteller or storydoer company.   Ty Montague, CEO and co-founder of co: and author of […]

Marketing Education In A New Reality

In a makeshift production studio at the University of Pittsburgh, adjunct professor Larry Foulke is speaking passionately into a camera, preparing his online course, “A Look at Nuclear Science and Technology,” for the masses.  So animated is his delivery in front of a video crew recording his lecture, it’s as if he is speaking face-to-face […]