Monthly Archives: October 2013

A Ghouling Trend in Marketing: Prank Advertising

In a New York City coffee shop, a horror-inspired prank gave customers more of a jolt than they expected.  A marketing stunt promoting the horror movie remake of “Carrie” used a fake wall, remote-controlled tables and chairs and spring-loaded bookshelves.  The people behind the stunt used the props to make it appear as though a […]

 

From the Dick Tracy Collection, Wearable Technology

Dick Tracy, a hard-hitting, fast-shooting and intelligent police detective made his debut in October 4, 1931 as the main character in what was to become a legendary comic strip named for the crime fighting hero.  Created by Chester Gould, the strip made its debut in the Detroit Mirror and went on to be distributed by […]

Taking Aim at the Modern Farmer

Carving up the marketplace into individualized bites is nothing new and experienced marketers will be quick to advance the benefits of niche marketing to selling everything from grapes to baby grand pianos.  It is a successful strategy often employed by internet dating sites where lonely hearts can find companionship with other lonely hearts from across […]

LG’s Theater of Fear Marketing

If you are a leading hi-tech audio video manufacturer wanting to demonstrate the superiority of your latest products video and audio capabilities, the process can be real challenging.  The problem becomes apparent when attempting to demonstrate that super video format or surround quality when the new technology must be demonstrated to consumers on a competitor’s […]

Mobile Application Marketability: Shiny, New is No Longer Enough

Mobile technology device users have said it countless times over. “There is an app for everything.”  And of course they are all correct.  The mobile application world has evolved into a market of 1,500,000 apps and includes every conceivable use from coupons to cardiac monitoring and beyond.  ABI Research predicts that mobile app revenue will […]

Luxury Brands Take the High Road in a Slow Economy

Luxury brands, those goods and services that are not considered essential and are associated with affluence, have been present in various forms since the beginning of commercial civilization.  “Luxury goods” status is generally attained due to a products design, quality, durability or performance that is remarkably superior to the comparable substitutes and is represented in […]

Advertising on Toilet Paper… Too Close for Comfort?

For more than a half a century marketers of everything from toiletries to trash cans have used sexy messages to sell their wares and brands to an often, ad over-exposed consumer.  Through the century advertising vehicles of choice have included every conceivable media and arena such as; billboards, television, radio, newsprint, magazines, direct mail, coupon […]

Great Rule, Terrible Password: trustno1

Passwords are the key to all the systems and applications we use every day to do everything from reading the daily e-paper, saying hello to our friends and family, making purchases and performing all things banking and financial. In short, in this electronic digital age user names and passwords are the keys to our whole […]

The Cold War: Frozen Treats versus Ice Cream

The chilly relationship between rival upstate New York ice cream truck operators got out of hand this season, with Sno Kone Joe trying to chase Mr. Ding-A-Ling out of the market.  Gloversville police told local media outlets two Sno Kone Joe operators face harassment and stalking charges after heated confrontations last month that included one […]