Monthly Archives: August 2013

Defying the Law of Conglomerate Physics in the Digital Age

French advertising giant Publicis and its American rival Omnicom recently announced that the two firms were merging to create the world’s biggest advertising company. The new company, which will become a $35 billion advertising behemoth, will be called Publicis Omnicom Group and be jointly led by Omnicom CEO John Wren and Publicis CEO Maurice Levy […]

 

Bigger Not Always Better in the World of Marketing

Procter & Gamble Company (P&G), an American multinational consumer goods company, is as familiar to the average American as Mom and her famous apple pie.  Established in Cincinnati, Ohio in 1837 by William Proctor and James Gamble, the new company weathered the economic storms and a plethora of competitors to stake out a leadership role […]

Alarming Apps to Start Your Day

For all those who find it a significant challenge to rise out of slumber in the mornings to face the challenges of a new day comes another gadget-app designed to encourage, coax, pry, nudge or jolt you into a lucid state of mind and physical prescience.  The Walk-Up Alarm Clock App promises to join the […]

Breaking the Internet, One Site at a Time

Computer systems and networks that make up the Internet have become critical to our everyday lives.  From sending simple personal emails and making individual online purchases to sophisticated info structure systems that control a vast array of vital delivery mechanisms such as energy transmission, communication and national defense.  These systems have evolved to become even […]

Now That Is A Spoonful…

Parent, or not, spend just a few minutes with a kid and it quickly becomes obvious that children view the world very differently than adults.  This fact is no mystery to marketers who understand the impact that today’s young family members have on the buying decisions made by the adults in their family.  Kids represent […]

Marketers Beware of Brand Busting Blunders

Few of us look favorably on having the dubious honor of having our errors called out and scrutinized for the whole of the world to see and debate.  It is not hard to imagine that those who are charged with insuring quality control at Nike wish that they could find a nice, quiet, out- of- […]

Thinking Outside of the Bun

Recently Yum! Brands Inc. (YUM), owner of the KFC, Taco Bell and Pizza Hut dining chains, posted first-quarter profits that topped analysts’ estimates as new menu items helped Taco Bell’s domestic sales.  Net income fell 26 percent to $337 million, or 72 cents a share, from $458 million, or 96 cents, a year earlier.  While […]

Say What? Huh? Sorry, Time Is Up.

I have something really important to tell you about.  Do you have six seconds? It seems that the ever shrinking video and sound bite has now been reduced to a mere six seconds, so choose your words and images carefully if you want to impart a message to another through this media.  Vine, a mobile […]

Is it Social Commerce or a Product Marketing License Agreement?

On June 30th, Target® Corporation launched a partnership with FEED Projects, a social business founded by Lauren Bush, to create the FEED USA + Target collection. The limited-time-only collection includes more than 50 stylish products and benefit Feeding America, the nation’s leading domestic hunger-relief charity. The products are available at Target’s 1787 stores and on […]