Monthly Archives: July 2013

Junction Client ChromaPress Launches New Website

Junction Creative Solutions (Junction) client ChromaPress is launching its new website.  The New York City based provider of high quality custom color transfers for designers, architects, students and model makers unveils an ecommerce website designed to simplify and streamline the ordering process for its customers. ChromaPress has a full line of dry transferable products that […]

 

Player Misconduct Damaging an Iconic Brand

The National Football League, known for being on the cutting edge of everything to do with marketing, has found itself in an unenviable position when it comes to player conduct.  Since the February 2013 Super Bowl Game, 31 NFL players have been arrested for their illegal, personal conduct off the field of play, an arrest […]

Advancing the Brand with One Voice

Brands are not merely a symbol or graphic design attached to a product but rather a creative endeavor that seeks to attach a company’s signature, to communicate how a company treats customers, the quality of its products and differentiates its offerings from a competitor’s.  Consistently applying this creative process across business units and products is […]

Leading Atlanta Neurologists Recognized for Advancing Improved Telestroke Care

Junction Creative Solutions client Acute Care Telemedicine (ACT) was recently featured in a MHealth issue dated July 1st.   AcuteCare Telemedicine is based in Atlanta and is the largest practice-based provider of teleneurology and other telemedicine services in the Southeast.   Licensed in eight states and currently practicing in Georgia, Alabama, Tennessee and Florida, ACT is making […]

Is Big Tobacco Making A Come Back?

When The Marlboro Man made his first appearance in the cigarette maker’s advertising in 1954, he became one of the first prolific characters’ representing a brand and opened the door for an industry that would spend more than $1 billion dollars in advertising each year over the next two decades. Since a ban on TV […]

Building A Successful Brand Requires Advocates

What comes first, the chicken or the egg?  This well-worn conundrum has long prompted thoughtful contemplation and lively debate and not only about the subjects of creation and evolution.  In reality, the question is used much more as a metaphor for establishing the linier heritage for just about everything.  In a marketing sense one could […]

Celebrate July 4th with Your Customers

Independence Day, or the July Fourth Holiday, is the first celebratory occasion of each summer, known for big entertainment events, grand exhibitions of history and arts, and spectacular fireworks displays.  Coupled with seemingly endless outdoor barbecues and feast of all sizes and culinary specialties, marketing activities often have taken a bit of a back seat […]

All Roads Lead Through Gettysburg

By all historic accounts, it was a series of typical hot summer days that greeted the approaching visitors to a small, quiet town located just over the state line in a Commonwealth called Pennsylvania and a town known as Gettysburg.  At the time the town was most famous for the geographical fact that “all roads […]