Monthly Archives: June 2013

Nothing Planned, Little Achieved, Everything at Risk

Entrepreneurs readily thrive on formulating great ideas for new products and business ventures and many even manage to muster credibility when it comes to formulating a vision for success, but all too often the busy road to market is littered with the debris of unrealized dreams and unfulfilled intentions. Initial investments generally are freely cast […]

 

It’s Not Just Television Anymore

Since television burst onto the scene in the 1950’s, the than little understood medium was destined to revolutionize marketing and advertising.  As more and more families add television to their homes, marketing and advertising opportunities exploded. The new medium launched an era of visual messaging and abbreviated presentation featuring catchy phrases and snappy tunes to […]

Marketers Going Boom or Bust?

It can be said that perception is the most persistent and deceitful form of truth, often grounded in myth and mischaracterization, and sometimes founded on generational prejudice.  In an attempt to allocate marketing spend efficiently and effectively, marketers must make assumptions about the method and methodology of reaching significant and specific market segments.  The accepted […]

Search for Dear Ol’ Dad

Father’s Day, seemingly a hidden holiday for many retailers and consumers, is a marketing opportunity that represented $12.7 billion in 2012.  Because 80% of Father’s Day shoppers wait until the week before the big day to make a purchase, marketers have an opportunity to better optimize search ads and Search Engine Marketing (SEM) strategies to […]

Evolving to a New Reality in B2B Selling

Interacting socially with potential customers has long been an important element in a successful selling strategy, particularly when selling business to business (B2B).  Building personal relationships, within market or industry segments, has proven to be paramount to forming long term relationships with customers and often was the aspect of selling where a salesperson best demonstrated […]

Nineteen Eighty-Four, No More

George Orwell’s Nineteen Eighty-Four depicts a society that is under complete surveillance. Since its publication, inferences are made to the idea of “Big Brother” when discussing the government’s use or misuse of power as it relates to civil liberties. And yet, as technology becomes completely contextual, individuals are embracing the trend. SoLoMo was just the […]

The New Age of #Social Responsibility One Tweet at a Time

Social Media is offering unprecedented opportunities for users, companies, individuals, pun dents and proponents of all causes deemed appropriate of championing to creatively voice their message.  Social media marketing is leading connections with friends, family, customers and comrades all over the world, at a pace showing little indication of slowing down. With the benefits and […]