Monthly Archives: November 2012

How Can You Be So Insensitive?

We often discuss how brands must be much more personal to create equity in the age of social media, but when the relationship between brand and consumer becomes so intimate, the negative impact of a breach of trust can be exponentially greater than ever before. Hurricane Sandy was an opportunity for social media to show […]

 

Testing the Pressure: The Consumer Barometer

Marketers from the “golden age” of advertising have had their legend inflated to great heights by television’s Mad Men. But no matter how cool they were (or at least seem to us today), those executives would be green with envy at our ability to collect, measure, and react to data in the 21st century. Of […]

A Time for Thankfulness

**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. At Thanksgiving, it is important to take pause from our daily routines and the pressures of demanding responsibilities to recognize and give thanks for the many blessings we enjoy. The following are the reflections of the Junction team for […]

The President, the Congressman, the Senator, and Twinkie the Kid…

With the 2012 Presidential election in the books, we are gaining a clearer perspective on what the next four years of governance might look like and what the ramifications might be for businesses. In the two weeks following Election Day, the media has been quick to offer citizens multiple reports of that both Democrats and […]

Waves Still Resonate from Hurricane Sandy

We are just more than two weeks removed from the impact of Hurricane Sandy, the ‘superstorm’ that devastated the northeast like a bad Halloween prank from Mother Nature. Sandy is, by some measures, the second most destructive storm in US history. It was a monumental storm with national impact and significant implications for businesses across […]

An Experience Worth the Price

We live in an economy where consumers’ purchase behaviors are constantly changing. Technology arms consumers with the ability to shop for the best price on a smart device without ever stepping foot into a retail store. And yet, there remains a segment of the marketplace focused on delivering a memorable in-store experience; so much so […]

Looking Ahead: Four More Years

**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. Regardless of which way we voted, or how we feel about the results of Tuesday’s Presidential Election, each individual American citizen has hopes and fears for what the future of our nation looks like throughout the course of […]

Welcome to the Fiberhood

Google’s ambitious Fiber experiment has been rolling along rather quietly since its announcement made some big waves in the tech media in the middle of 2012. Initially, the project got a mixed reception; equal parts excitement and skepticism. The company’s largest pilot test has been ongoing in certain suburban neighborhoods of Kansas City, and so […]