Monthly Archives: October 2012

No Fright in this Night

As Halloween descends upon us, images of copious amounts of candy corn and miniature chocolates, vampires and werewolves, and children roaming moonlit streets on a brisk autumn evening are conjured. The latest scary movie (this season, it’s the fourth installment of the Paranormal Activity franchise) hits the theaters, and in 2012, some real life drama […]

 

Good Design is Invaluable

It has been said over and over again; as technology progresses, it is changing the game, fueling the kind of new innovations that are currently driving the market. The assertion that technology has lifted entrepreneurship, startups, and new businesses of all sizes to new heights is mostly true, but an oft-forgotten but highly crucial aspect […]

Don’t Talk the Talk

More than just resonating through pop culture and slowly destroying productivity, social media has undoubtedly altered the way we communicate and the way we react. Businesses have recently felt the pressure to change strategies to brand themselves effectively in the paradigm that social media has established. Creating the right kind of message is an integral […]

Is Search Dead?

A long, long time ago, a brand new concept known as the ‘World Wide Web’ was emerging into the public eye. The idea of an interconnected network of information was novel, and the possibilities limitless, but the web lacked the organization necessary to make it really work. “Surfing” the web was all that could be […]

There’s Money in the (Fresh) Market

In 2012, with consumers focused more intently than ever before on health and lifestyle, the world is buying more organic food than ever before, swallowing the extra dollars in an effort to eat better and protect the environment. According to The Organic Trade Association, sales of organic foods totaled $29.3 billion in 2011, but a recent […]

It’s a Marketer’s World

Hop in the time machine and travel back 20 years to the period leading up to the Dot-com boom. As we moved towards the late 90’s, opportunities for innovation and reinvention on the web seemed limitless. The business world was suddenly and drastically altered by changes in the technological landscape. Innovation was king as skepticism […]

The NFL: A Brand Juggernaut

Ask a stranger on the street to name the CEO of a prominent Fortune 100 company. Then ask them who plays quarterback for the New England Patriots on Sundays. The positions are fundamentally similar; both are qualified individuals chosen to lead an organization to success, yet you are likely to receive a puzzled look for […]

Creating Brand Unity to Fight Cancer

October is National Breast Cancer Awareness Month. Although the campaign to raise awareness for the disease, which constitutes nearly a quarter of all cancers affecting women, is decades old, it’s message has never been clearer, and support for the effort has never been stronger. Advocacy for coping with and ultimately defeating breast cancer has grown […]