Monthly Archives: September 2012

Discussing Personal Brand at Empower Concepts Series

Junction Executive Director of Business Development & Partnerships Mark Cropp recently joined Sherry Heyl, CEO of Concept Hub Inc. and Julie Squires, CEO of Softscribe Inc. as featured speakers on a panel of experts leading a conversation on launching new brands. The event, part of the Empower Concepts series, held at The Work Spot in Duluth, GA, attracted business […]

 

When B2B Goes B2B2B

In a world of incredible scale, the internet and its power to connect us is truly amazing. The connected world is now generating mind-boggling amounts of data every minute of every day – a breadth of available data that is vast enough to hold the power to predict user behaviors and market trends. Armed with […]

Tapping into the TRUST Fund

Tapping into the TRUST Fund In our modern marketing economy, trust has become paramount in communications, and an integral component of relationships between businesses and consumers. These days, trust is engendered primarily by our peers, with social media serving as a cornerstone in the foundation of those relationships thanks to its rapidly growing influence. In […]

Junction to Lead Conversation on Launching Your Brand in a Crowded Marketplace

Junction Creative Solutions (Junction) Executive Director of Business Development & Partnerships Mark Cropp will be a featured speaker on a panel of experts as part of the Empower Concepts series on Thursday, September 27th from 8-9AM at The Work Spot in Duluth, GA. Cropp will join Sherry Heyl, CEO of Concept Hub Inc. and Julie […]

Shopping and the Impact of Digital Bias

A recent experience entailed visiting a prominent big box retailer’s physical location, comparing prices on a smartphone while in the building, and finding that the chain’s own E-retail site had the desired item for a lower price than in the store. When the sales associates refused to honor or match the price from the store’s […]

Everything is a Remix

With emergent technology and new consumer behaviors driving the marketplace, CIOs and other business leaders are recognizing the increasing need for innovation to support growth. Disruption has become a resonant buzz word, but is it possible to truly invent or innovate at all? A popular Ted Talk given by filmmaker and author Kirby Ferguson offers […]

Putting the SWAGger Back in Brand

Amidst a marketplace with ever-intensifying competition, the importance of brand recognition has become paramount. Rapidly changing technology and increased consumer awareness due to widespread dissemination of information about a company’s offerings mean that products and services are becoming less distinguishable. As always, a strong brand identity can be a key to differentiation. However, in the […]

Lovely Day for a PICNIC

Technology is constantly evolving. This evolution occurs so rapidly and can be so confusing that even IT professionals have a difficult time keeping up with the newest hardware, software, procedures, and techniques. So how can executives, entrepreneurs, and other busy members of the workforce possibly expect to know how to react when a problem arises […]

What the Work Really Costs

Earlier this year, Donny Deutsch on a segment of the Today Show, advised millions of aspiring entrepreneurs watching at home how easy it was to commission a “neighborhood hipster” to build a website for $250. Stop for a moment and consider that Mr. Deutsch, a respectable advertising executive and television personality, is chairman of Deutsch […]