Monthly Archives: August 2012

How Necessary Cutbacks Can Lead to Growth

You’ve heard the phrases repeated over and over again like mantras; bad economy. Tight budget. Business is slow. Even UPS, the world’s largest package delivery company and recognizable icon of industrious business everywhere is acknowledging the severity of the situation and projecting continued sluggish growth for the global economy. In reaction, the company is cutting […]

 

Got the Time?

**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. I was racing to a meeting and realized that I had left my cell phone at the office. I desperately looked at my colleague fearing that I would be late. I ask her if she can check her […]

Finding the Golden Ticket

For nearly 50 years, children and adults alike have enjoyed the wondrous and whimsical tale of Charlie and the Chocolate Factory. Chocolate is one special type of product with which many consumers have a true lifelong relationship. For most, trying a new chocolate isn’t a huge risk. Consumers are generally open to eating a piece […]

A Trip to Boston to Talk Financial Marketing Futures

Junction headed to Boston on Thursday, August 16 for a gathering of more than 100 senior marketers from the world’s top financial brands at the Gramercy’ Institute’s Journal of Financial Advertising and Marketing (JFAM): FORUM. Featured speakers throughout the half-day conference addressed prominent issues relevant to branding and reputation, measurement and optimization, social media, mobile […]

A Real ‘Light Bulb Moment’

Brand is defined as a “distinguishing symbol, mark, logo, word, sentence or a combination of these items that companies use to distinguish their product from others in the marketplace.” The definition is simple enough to understand and is vastly understood by marketers and successful companies attempting to establish their products in a crowded and competitive […]

Attention All Shoppers

Over the course of the past decade, the retail industry has arguably undergone more change than it had in the previous century. Entrepreneurs like Rowland Macy and Richard Sears probably never could have envisioned their modest businesses blossoming into a more than $4 trillion industry in the US in less than 100 years. The rise […]

Keeping the Sizzle in the Agency/Client Relationship

The advertising industry is often imagined as being encapsulated by a scene from the popular TV show Mad Men. Agencies are thought to be an exclusive club of talented, like-minded individuals who have an innate ability to transform creative to sell products and services for the most notable brands. But is this what clients are […]

The Beefeaters of Brand

One of the most widely viewed portions of the Olympics isn’t any of the competitive events or ceremonies. Over television and digital platforms, millions of eyes are on the bevy of advertisements decorating the Games. Each Olympic year, the International Olympic Committee and the host city of the Olympiad come together to protect the prestigious brand […]

Solavei: The Network Where Social Meets Commerce in a Big Way

Solavei™, the first social commerce network for mobile services distribution, is grabbing headlines in anticipation of its September 21st launch. Solavei™ is a new social commerce company offering an affordable, contract-free mobile service that actually pays back consumers for adding new members. The Solavei Mobile Service is a comprehensive mobile virtual network operator (MVNO) utilizing […]