Monthly Archives: March 2012

Junction Urges Marketers to Rethink the Brand to Rebuild Customer Loyalty

Atlanta-based strategic firm Junction Creative Solutions (Junction) releases a perspective written by CEO and Managing Partner Julie Gareleck, entitled “Turning Mindshare into Brandshare.” The perspective highlights the need for marketers to react to drastic shifts in consumer behavior brought on by new technology and a changing economic climate. Junction has established itself as leader in […]

 

The Price of Gut Instinct is High

Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time […]

Does the Glass Slipper Fit?

Late March is here, and this year’s NCAA Men’s Basketball Championships (lovingly referred to as March Madness) are once again captivating the nation with exciting action. One thing missing is a true Cinderella story – no mid-major school to defy the odds and inject excitement the tournament by upsetting top seeded teams. Cinderellas are typically […]

NCAA Basketball ‘Madness’ is a Slam Dunk

Over the years, the early spring ritual of the NCAA Men’s College Basketball Championship has grown exponentially in scope and popularity. “March Madness” is now the second most popular sports event after the NFL Playoffs and their culminating championship event, the Super Bowl. Much like the Super Bowl, March Madness has managed to become a […]

Junction CEO Talks Branding at Financial Marketers’ Conference

Julie Gareleck, CEO & Managing Partner, Junction Creative Solutions (Junction), recently spoke as a member of an expert panel at The Journal of Financial Advertising and Marketing (JFAM)’s Live! Financial Marketers’ Conference in New York City. Hosted by New York-based The Gramercy Institute, the semi-annual event was themed in conjunction with the firm’s latest research, entitled […]

Junction CEO Featured on Panel at JFAM Live! Conference

Atlanta-based strategy firm Junction Creative Solutions (Junction) is proud to announce its inclusion by New York-based The Gramercy Institute in The Journal of Financial Advertising and Marketing (JFAM)’s Live! Conferences. The next edition of the semi-annual series will be held Friday, March 9th, 2012 in New York City addressing the Future of Financial Media: Owned, Earned, […]

Junction Shares Insights on the Future of Marketing

The role of chief marketing officers (CMOs) is changing almost as quickly as the advancements in technology. The CEO of Junction Creative Solutions (Junction), an Atlanta-based strategic agency, releases Marketing Futurists: Better, Faster, Constant. The perspective applies and adapts the economic principle of better, faster, cheaper to a new marketing model that has transformed the […]