Monthly Archives: October 2011

Oh, The Horror!

Years after the internet gave birth to ‘viral’ marketing, the industry is experiencing the early stages of a cultural shift: the use of memes to push commercial interests. Memes, ideas or behaviors that spread from person to person in a social environment, are now being communicated mostly through the media and the internet.  The impact […]

 

Which Way is Up?

The state of the advertising industry has received mixed reviews by the media. The New York Times reported from the annual conferences of the Association of National Advertisers (ANA) that speakers and audiences were worried about the ‘sluggish’ pace of the industry’s growth. Meanwhile, Goldman Sachs reports that online advertising will grow by 14% this […]

Serenity Now

As an entrepreneur, stress levels are typically high.  On any given day, it could be launching a new website, product, or marketing campaign; dealing with customers, reconciling financials, or hiring new employees.  Working around the clock becomes the norm to the chagrin of friends and family who are competing for a portion of that time.  […]

A Bottle of Red or White?

Any entrepreneur will agree that passion is an essential ingredient for success. Winemakers are particularly passionate about the art of making wine.  The process of marketing and selling the product can be just as laborious. Fortunately for vintners, the 21st century has given them powerful tools to reach customers effectively. Technology coupled with the Internet […]

Brain Scans to Board Rooms

The role of medical practitioner is evolving from clinician/academician to business owner/entrepreneur.  Doctors are known for rapid decision making, analytical skills, and independent thinking, all important characteristics of an entrepreneur. However, the transition does require a significant shift in the mindset.  Some universities now even offer joint M.D./M.B.A. programs. For doctors already in practice, seeking […]

Jobs Well Done

**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. Wednesday evening, the world learned the sad news of the death of the defining visionary of the tech boom.  Junction is saddened by the loss of Steve Jobs, a truly rare innovator who continually set new benchmarks for […]

Ctrl+P

Publishers, once the go-to source for news, information, and editorials, have been forced to reinvent the space due to total digital domination.  The decreased demand for print copy has posed a challenge to publishers.  In February 2009, PEW Research Center Publications reported that the print losses were considerable and the digital era was making a […]