Monthly Archives: June 2011

Social Experiment or Great Marketing?

It is not unusual to hear about a social experiment as it rapidly becomes a popular trend, fueled by advancements in technology and distributed widely through social media. Panera Bread Company has followed suit by launching the Pay-what-you-can cafe.  The company converted a handful of locations into non-profit restaurants that encourage donations in lieu of […]

 

Does Your Brand Have Staying Power?

It was hard to miss the 4-page spread in The New York Times celebrating IBM’s 100th anniversary.  Ranked by Forbes as the 31st largest company in the world, IBM proves its staying power despite the loss of its founder, Thomas J. Watson, Sr. The company operates on  the principle that a business’ long term success […]

Are Marketers Ready to Augment Reality?

With the advent of powerful mobile devices such as smartphones and tablet computers, consumers are interacting with media far more frequently and across a wider variety of platforms than ever before. Augmented reality applications offer an entirely new yet totally organic format for interacting with media. At The Gramercy Institute’s Journal of Financial Advertising & […]

What Financial Marketers Want from Digital Marketing

On June 3rd, 2011, Junction attended The Gramercy Institute’s Journal of Financial Advertising & Marketing (JFAM) Forum held at the New York Stock Exchange. Bill Wreaks, Chief Analyst, JFAM, assembled seven powerful groups of panelists in a fast paced, 30 minute per panel discussion of “What Financial Marketers Want from their Digital Marketing.” Bill gave […]

Junction Creative Solutions Adds Russell Cherami to the Strategy Team

June 7, 2011– ATLANTA, GA:  Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include Russell (Russ) Cherami, Director of Strategy, Sales Development. Russ, a seasoned advertising executive and sales strategist, is a key member of Junction’s strategy team where he is focused creating highly customized and detailed sales strategies for its […]

Junction Supports Local Organization Raising Funds to Support Youth Programs

Junction Creative Solutions (Junction) was proud to sponsor The Optimist Club of Gettysburg’s First Annual Golf Tournament held at The Links at Gettysburg, with proceeds supporting 17 Gettysburg area youth programs.  Junction joined 30 local and regional businesses in sponsoring the successful event and community organization. The Links at Gettysburg “The Optimist Club of Gettysburg […]

Avoid Losing an Edge…

Professional sports franchises are, at the core, businesses that are typically characterized as well-run, immensely profitable, and inextricably rooted in a community. The Atlanta Thrashers, now the second NHL franchise to depart Atlanta for a Canadian city in 21 years, lacked all of these traits with an uncommitted ownership that never bought-in to achieve success. […]