May – 2011 – Strategy. Impact. Results.

Monthly Archives: May 2011

What’s on Tap?

Posted in Brand and Marketing By junctioncreative on May 25, 2011

Tagged 120 minute, 60 minute IPA, 75 minute, 90 minute IPA, advertising, atlanta business, Beer, beer drinkers, beer industry, beer recipe, beer sales, brand, brand loyalty, brand marketing, brand strategy, branding, business insight, business news, consumer expectations, consumer loyalty, Craft Beer, craft brewing, customer loyalty, dogfish, Dogfish Head, Heavy Seas, homebrew, homebrewers, homebrewers association, impact, influence, labelling, liquor store, market growth, marketing, Marketing Spend, marketing strategy, microbrewing, new drinkers, quality, recipe for success, reputation, results, sales strategy, sales volume, spending, strategy, successful brewery, US beer sales, Value, word of mouth marketing

The most successful craft breweries in America produce incredibly varied offerings, are largely regionalized in different corners of the country, and depend largely on word of mouth for marketing beer to new drinkers. These are big challenges, but in a market that shows substantial growth, breweries are reaching target audiences not through the beer, but through [...]

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Square Centimeters of Real Estate worth $17.5 Billion

Posted in Technology By junctioncreative on May 18, 2011

Tagged advertising, android app, app boom, app industry, app store, Apple, AR, Augmented Reality, branding, digital, droid, email, entertainment, games, GetJar, handheld, home screen, htc, impact, influence, innovation, innovative, interactive, internet, internet connection, iphone 4, iphone app, iphone users, macworld conference, marketplace, media, mobile app, Mobile Applications, Mobile Apps, mobile marketing, mobile strategy, mobile tech, multimedia, pcworld, productivity, results, revolutionary, smartphone, Smartphones, square, Steve Jobs, strategy, tablet, tablet marketing, tech, technology, Value, visual content

Flash back four years, to January 9th, 2007. Steve Jobs, CEO of Apple Inc., is standing before an audience at the Macworld Conference & Expo in San Francisco, and unveiling the original iPhone to public eyes for the first time. There has been months of wide speculation and rumors, but nobody in the room has [...]

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Junction Creative Solutions Adds Marketing Talent Joshua M. Ardizzoni to the Team

Posted in News By junctioncreative on May 17, 2011

Tagged advertising, alumni, Atlanta, atlanta business, Atlanta businesses, boston university, brand awareness, brand strategy, brand Value, branding, business news, committed, content, Creative, digital, graphic design, impact, influence, innovation, insight, interactive, jobs, Josh Ardizzoni, Joshua Ardizzoni, julie cropp gareleck, Julie Gareleck, Junction Creative Solutions, marketing, marketing coordination, Marketing Coordinator, marketing tactics, marketplace, medford ma, multimedia, new media, platforms, qualified, results, riendeau, strategy, traditional marketing, Value, visibility

Junction Creative Solutions (Junction), an Atlanta-based strategy firm, add another member to its expanding team. Joshua M. Ardizzoni joins the Junction team as Marketing Coordinator responsible for driving brand awareness and visibility in the marketplace. “Junction advises clients on the importance of being consistent in marketing efforts and I’m excited that our firm can actually [...]

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J Mark Cropp Joins Junction to Manage Pennsylvania Office

Posted in News By junctioncreative on May 12, 2011

Tagged atlanta business news, Atlanta businesses, branding, Business Consulting, business news, businessman, central PA, construction, Creative, director of sales, entrepreneur, finance, Fortune 500, gettysburg, Gettysburg Business, impact, influence, innovative, J Mark Cropp, Junction, Junction Creative Solutions, management, manufacturing, Mark Cropp, northeast, pathway, Pennsylvania, Pennsylvania Businesses, real estate, relationships, results, retail, sales effectiveness, sales executive, sales process, sales strategy, senior executive, solutions, strategic, strategy, sustainability, travel and hospitality, Value, veteran sales professional

Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include J. Mark Cropp, Executive Director, Business Development & Partnerships NE. Mark, a veteran sales professional and a natural entrepreneur, joined Junction in early 2011 and has worked efficiently to develop business relationships during a period that has seen the company grow at [...]

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Tamika Stewart Joins the Growing Team at Junction Creative Solutions

Posted in News By junctioncreative on May 5, 2011

Tagged advertising, agency, atlanta business news, Atlanta businesses, blue chip accounts, branding, client projects, consultancy, consulting, Fortune 500, impact, influence, internal projects, Junction, Junction Creative, LSU, operations, performance, production, productivity, project management, project manager, projects, results, senior operation, solutions, Startups, strategic marketing, strategy, Tamika Stewart, traditional media, Value, web design, Yahoo!

Junction Creative Solutions (Junction), an Atlanta-based strategy firm, adds Tamika Stewart as Project Manager to its growing team. Tamika brings more than 5 years of experience in account management in the interactive advertising industry with demonstrable achievements throughout the course of her career. “Tamika has a blend of traditional and interactive advertising account management experience,” comments [...]

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Richard J. Eydt Joins Junction As Executive Director of Business Development & Partnerships

Posted in News By junctioncreative on May 3, 2011

Tagged 2011, advertising, agency, approach, atlanta business, atlanta sales, branding, business news, client, committment, consultative approach, consulting, development, dick eydt, drive sales, entrepreneurs, experience, Fortune 500, growth, impact, influence, innovation, Junction, Junction Creative Solutions News, marketing, Portfolio, print, results, Richard J. Eydt, sales approach, sales executive, sales experience, sales professional, sales strategy, senior executive, small business, solutions, strategic, strategy, Value, vision

Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include Richard J. Eydt, Executive Director, Business Development & Partnerships. Richard (Dick), a seasoned executive, joined Junction in February 2011 and led the company to achieve record growth in Q1. Dick brings more than 30 years of experience as a successful marketing and [...]

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“Going Global” is the new “Going Viral”

Posted in Social Media By junctioncreative on May 2, 2011

Tagged advertising, bin laden death, branding, Buzz, conversation, digital, Facebook, global connectivity, impact, influence, instant, interactive, interconnected, internet speed, likes, marketing, media, media frenzy, MPM, multimedia, networks, obama speech, official word, online reporting, POTUS, power of social media, real time, reports, results, social media, social media and Osama Bin Laden, social media frenzy, strategy, Twitter, viral, viral marketing, Web, web 2.0, web 3.0

I remember that fateful morning of September 11, 2011 when two planes had hit the World Trade Center. I was at work. One of my co-workers was listening to the radio. Instantly, we were intently focused on the silver box (yes, the radio) because the office didn’t have a TV. We listened to the news unfold [...]

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