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tv
As the internet began its journey of prominence in American culture, businesses where disappointed with their inability to connect their brands marketing efforts with the new popular technological social revolution. Enter the concept of “contextual marketing”. Around since the mid 70’s, it was term that had not yet found a meaningful, real-world connection with its...
With the current feverous bidding process that surrounds the selection of each new host of the next Olympic Games, it is difficult to remember that there was a time, not long ago, that few if any of the world’s cities desired to be selected as host of the 3000 year old, international sports spectacle. The...
It appears that in an effort to discover success in a made for television series, producers, writers and TV moguls of three major entertainment networks are reaching into the past and the vast library of fairytale literature to find another answer to capturing viewer ratings, an absolute fundamental in a networks ability to establish profitable...
If you are a leading hi-tech audio video manufacturer wanting to demonstrate the superiority of your latest products video and audio capabilities, the process can be real challenging.  The problem becomes apparent when attempting to demonstrate that super video format or surround quality when the new technology must be demonstrated to consumers on a competitor’s...
Since television burst onto the scene in the 1950’s, the than little understood medium was destined to revolutionize marketing and advertising.  As more and more families add television to their homes, marketing and advertising opportunities exploded. The new medium launched an era of visual messaging and abbreviated presentation featuring catchy phrases and snappy tunes to...
We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households.  It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories, sweeteners and sugar, and while there is a great deal of difference in their meanings, the effect on the television viewing public may...
Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013...
They are some of the most common complaints heard across America each and every year. “Christmas music? Already?!,” you might hear. Or, “Holiday Sales? It’s not even Thanksgiving yet!” In October, the National Retail Federation (NRF) said it expects holiday sales to rise 4.1% in 2012 to totals approaching $580 billion. Even in times where the...
In a time when all of Europe is feeling the effects of a low point in its economic recession, the summer of 2012 is shaping up to be a game changer for at least one major city: London, England. Earlier this month, Queen Elizabeth II’s Diamond Jubilee celebrated 60 years of her reign over the...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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