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Luxury brands, those goods and services that are not considered essential and are associated with affluence, have been present in various forms since the beginning of commercial civilization.  “Luxury goods” status is generally attained due to a products design, quality, durability or performance that is remarkably superior to the comparable substitutes and is represented in...
We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households.  It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories, sweeteners and sugar, and while there is a great deal of difference in their meanings, the effect on the television viewing public may...
In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying...
**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. I was racing to a meeting and realized that I had left my cell phone at the office. I desperately looked at my colleague fearing that I would be late. I ask her if she can check her...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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