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sports marketing
Image Credit: Supamotion / Shutterstock.com While much of the country and the world is beginning to reopen, one segment of commerce still being greatly impacted by the COVID-19 pandemic is related to large gatherings of people. Small weddings and entertainment events have found ways to function by implementing social distancing and mandating proper protective attire...
The National Football League (NFL) has become part of American culture, tantalizing fans year after year and engaging them in a sport that has become an unabridged addiction. American football, not that other game by the same name played around the world, captures the seemingly undivided attention of nearly all members of American society from...
  With the National Football League’s (NFL) current troubles with misbehaving players, the importance of protecting the brand is getting a lot of attention once again. The NFL, known for being on the cutting edge of everything to do with marketing, finds itself in an unenviable position when it comes to player conduct. The league...
It’s no secret: Americans love football. The Sunday tradition of gathering with friends and watching our favorite teams beat up on each other is an experience that resonates with millions. We have already discussed the status of the National Football League as an elite brand ‘juggernaut’, but looking at the number of digits on its...
Over the years, the early spring ritual of the NCAA Men’s College Basketball Championship has grown exponentially in scope and popularity. “March Madness” is now the second most popular sports event after the NFL Playoffs and their culminating championship event, the Super Bowl. Much like the Super Bowl, March Madness has managed to become a...
Professional athletes are some of the world’s strongest influencers.  With unparalleled media exposure, these athletes have a reputation akin to that of a celebrity. Even at the top of their sport, an athlete’s time in the limelight is relatively limited (3-10 years on average), as younger, stronger players enter the game to replace them.  Building...
Professional sports franchises are, at the core, businesses that are typically characterized as well-run, immensely profitable, and inextricably rooted in a community. The Atlanta Thrashers, now the second NHL franchise to depart Atlanta for a Canadian city in 21 years, lacked all of these traits with an uncommitted ownership that never bought-in to achieve success....
How many on-screen graphics do you see? I count six; the super scoreboard module in the upper left, scores from other games in the upper right, first down line (yellow), line of scrimmage (blue), current down indicator, and finally the play clock timer. Almost every part of the screen is covered except for the little...

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Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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