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social media metrics
The internet marketing research firm comScore, Inc. provides periodic reports illustrating website metrics including tangibles like traffic and more subjective insights like social media and advertising effectiveness and user engagement. In the company’s latest review, Tagged.com was ‘tagged’ ahead of giants Facebook and Twitter as the United States’ most engaging social network. Considering most people...
Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time...

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Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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