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responsibility
Whether it’s tracking cattle with GPS or ordering popcorn from your iPhone at a football game, Professor Chris Scherpereel wants his business students to understand the whole business process of moving a product from concept to consumer. Dr. Scherperell is an associate professor of management in the W. A. Franke College of Business at Northern...
Social Media is offering unprecedented opportunities for users, companies, individuals, pun dents and proponents of all causes deemed appropriate of championing to creatively voice their message.  Social media marketing is leading connections with friends, family, customers and comrades all over the world, at a pace showing little indication of slowing down. With the benefits and...
Tapping into the TRUST Fund In our modern marketing economy, trust has become paramount in communications, and an integral component of relationships between businesses and consumers. These days, trust is engendered primarily by our peers, with social media serving as a cornerstone in the foundation of those relationships thanks to its rapidly growing influence. In...
In a time where inhibited growth and revenue decline are the norm, it is hard to envision a segment that manages to derive value from a trying economic climate. Social entrepreneurship – involving ventures which place emphasis on addressing a social issue over turning a profit – has actually been viewed as increasingly favorable during...

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Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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