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Image Credit: Blue Planet Studio / Shutterstock.com To many, it seems that it is a really bad time to even ask the question: Is now (2021) a good time to start a new business? Bad economies come and go every decade or so, but worldwide pandemics come along about once every hundred years, at least...
Image Credit: Aphasara / Shutterstock.com A consumer’s perception of a brand and its values, products, and services can have a dramatic impact on purchase behavior. Believe it or not, most of us act upon our powers of perception rather than on unbiased, objective reasoning. Given nearly identical facts about a brand’s products and services, consumers...
Image Credit: Rawpixel.com / Shutterstock.com Focus groups, an open discussion involving a specific number of participants, have been utilized for nearly a century to predict the reactions a greater population. First utilized during WWII to measure the effectiveness of the war’s propaganda efforts, focus group surveying techniques have become a staple in the world of...
What do you do when your company bumps up against the limits of the market segment and comes to the realization that every consumer in a struggling economy expects discounts? If you are J. Crew, and want to continue to dominate in your higher-priced fashion segment while seeking broader consumer appeal, you create a new,...
If you are a leading hi-tech audio video manufacturer wanting to demonstrate the superiority of your latest products video and audio capabilities, the process can be real challenging.  The problem becomes apparent when attempting to demonstrate that super video format or surround quality when the new technology must be demonstrated to consumers on a competitor’s...
Brands are not merely a symbol or graphic design attached to a product but rather a creative endeavor that seeks to attach a company’s signature, to communicate how a company treats customers, the quality of its products and differentiates its offerings from a competitor’s.  Consistently applying this creative process across business units and products is...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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