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The Holiday Shopping Race is On and It’s Going Into Extra Laps!

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Listen to the chatter from consumers as they peruse local shops and malls across America, and you can often hear passive disdain for how early retailers are gearing up selling efforts for the coming holiday season. Most lament “Christmas already” or “it gets earlier and earlier each passing year.” Marketers appear to be deaf to the sentiments or at best unconcerned. This year major big box marketers are moving up the holiday selling season even earlier, with many launching several weeks earlier than ever before. Traditionally, the day after Thanksgiving was reserved for a massive waving of the “start your engines” green flag, but in 2018 many well-known retailers are off the starting line early in hopes of getting a head start on the competition. In this race there doesn’t appear to be any penalty for jumping the gun.

A recent study indicated that 64 percent of marketers began running holiday advertising by Halloween. Most will dump the bulk of holiday advertising spend between Black Friday and Cyber Monday. Nearly 95 percent will commit a significant portion of total advertising budgets by the first week in November. “Retailers don’t focus much of their holiday ad spend on last-minute shoppers, which could be a missed opportunity as it’s a pivotal time to generate brand exposure,” Nanigans said. Consumer spending  between Black Friday and the Monday after Thanksgiving will once again spike and is expected to reach $718 billion dollars, according to the National Retail Federation, a 4.8 percent increase over the same period last year. With almost half of shoppers starting their gift searching on Amazon this year, getting the brand out in front of the competition earlier is critical for major retailers wanting to increase their share of the feast.

The absence this year of a major toy retailer is changing the dynamics of shopping for those little ones around the house. “With Toys R Us out of business, all of the major retailers, including Best Buy, Amazon, Target and Walmart, are fighting for an increased share of the toy market,” said Philip Dengler of BestBlackFriday.com. “Each has already released holiday toy lists and toy books, and they will all be expanding their selection of toys this year.” Consumers will also find great deals on electronics at stores not typically known for being electronic sales leaders. “It is often possible to get better overall pricing on electronics at Kohl’s compared to Best Buy, Walmart and Amazon when taking into account the Kohl’s Cash,” Denger said.

Consumers are expected to turn out in greater numbers than ever before to eCommerce outlets for gift giving purchases. This year, finding an online retailer not offering free shipping will be like finding a drop of fresh water in a desert. It is estimated that online spending will jump $2 billion on Thanksgiving and another $2.5 billion on Cyber Monday. Consumers’ comfort with using mobile smart devices for shopping is boosting eCommerce holiday sales this year. Retailers like Best Buy, Walmart, Target and Amazon planned and initiated promotions earlier this year in an attempt to lure increased clicks.

Physical retail outlet shoppers will need to focus on a vast variety of store hours before heading out on a shopping adventure this year. Pounded by consumers in past for opening in the wee hours of the morning or on Thanksgiving Day, many brick and mortar retailers are closed this year on Thanksgiving Day or are delaying openings until later in the day. Consumers will, however, enjoy a longer holiday selling period, as the calendar has offered up an additional week in November.

Buckle-up shoppers, the race is on and it’s going into extra laps!

Prepare Your eCommerce Website for a Happy Holiday Selling Season

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Would a winning team come to the plate in the World Series expecting to win without their best equipment? The answer from most sports enthusiasts and players alike would be, “certainly not!” But retailers and sellers across the industry spectrum may be coming to the plate in the biggest game of the year woefully unprepared for a big win. The holiday season is marketers’ most important opportunity to win big or go home, yet many players are failing to adequately coordinate ecommerce outlets for victory.

This year, online sales have risen by 46% and with more than 60 percent of retailers showing inventory on their website, it is critical to be ready for all the increased holiday shopping ahead. For a website to be most effective it must be aesthetically relevant, be at the peak of its performance and timely in its content. The worst time to realize that your marketing hardware isn’t loaded properly is when you have competition within your sight. Now is the time to focus on improving the performance of your website’s existing functionality.

First and foremost, your website must be prepared to handle and respond to the increased amount of traffic that is experienced around the holiday season. With their busy schedules consumers are impatient with websites that are slow to function and deliver accurately on their commands. Studies have revealed that websites that fail to load in just three seconds produce increased bounce rates. It is time to test your server’s ability to respond to your customers’ expectations and take measures to improve the site’s performance.

Decorating brick and mortar stores for the busiest selling season is a holiday tradition. Retailers spend millions of dollars each year in an attempt to set a festive mood in hopes of encouraging shoppers to spend with them. A website should be no different. Decorating your site with the sounds and sights of the season will generate consumer interest and appeal. Offer something dynamic and unique with your content and modify it often to accommodate special events and promote shopping incentives. Utilize plug-ins that automate the processes of timely scheduling and initiating content modification. Focus on intently delivering on your promises. A gift received the day after Christmas is a memory rarely forgotten.

“In today’s world, if you’re not on mobile, you don’t exist.” More consumers look to mobile devices to research products and services before making a purchasing decision.  By 2021, it has been estimated that consumers will spend $152 billion directly on mobile phones, and over the next few years mobile phones will influence $1.4 trillion in offline sales. A strategy to align your online presence across all mobile devices is critical.

Secure your website! Loyal customers may forgive an occasional mistake or inconvenience caused by unforeseen and uncontrollable calamity, but mess up a financial transaction or mishandle consumer data and you may be forever unforgiven. The holiday selling season brings out the best in many people, but it also brings out bad actors in greater numbers who are willing to victimize your customers and your business to advance their personal gain. Ensure that all your software, plug-ins, connections and passwords are up to date, and invest in the latest versions of anti-malware as a first line of defense.

Prepare your eCommerce platform now for a happy holiday selling season!

A Happy Holiday Sales Season to Come

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The season for gift giving is fast approaching, and retailers from hometown America to online retailers way out in cyber space are looking for the gift of increased sales and black ink bottom lines. The 2017 holiday selling season was the biggest and best since 2011. Sales in the U.S. grew 5.5% in brick and mortar sellers over previous years and eCommerce tallied a 17.8% increase in online sales. Last year’s record performance has prognosticators either cautiously optimistic or pie-in-the-sky giddy over the coming 2018 holiday season.

Due to very good economic news, record low unemployment and strong consumer confidence, retailers are in line to receive a favorable uptick in sales in 2018.   Deloitte Touche Tohmatsu Limited (Deloitte), a leading global consulting agency, says this year’s retail November to December sales could top $1.10 trillion, an increase over 2017’s $1.05 trillion performance. “We think most retailers will have a good holiday season if they have a distinctive value proposition,” says Rod Sides, vice chairman of Deloitte’s U.S. retail and distribution practice. “We think off-price will continue to do well, and there will be a rebound in luxury.” eCommerce sales are expected to rise as much as 22 percent through the holidays, according to Deloitte.

Global consulting firm AlixPartners is being a bit more measured in its sales predictions for this year, calling for retail sales growth of just 3.1 to 4.1 percent this holiday season. “The health of retail is still very strong, but 2017 will be a tough year to follow,” said Roshan Varma, a director in AlixPartner’s retail practice. “Last year was a bit of an anomaly, and we are expecting more of a typical holiday season this year.” Meanwhile, The National Retail Federation (NRF) is positioning its predictions more centered in the bell shaped statistical curve.

The NRF is forecasting an increase in retail sales of 4.3 to 4.8 percent over last year, resulting in as much as $720.89 billion dollars in holiday sales. “Our forecast reflects the overall strength of the industry,” NRF President and CEO Matthew Shay said. “Thanks to a healthy economy and strong consumer confidence, we believe that this holiday season will continue to reflect the growth we’ve seen over the past year. While there is concern about the impacts of an escalating trade war, we are optimistic that the pace of economic activity will continue to increase through the end of the year.” NRF Chief Economist Jack Kleinhenz said, “Last year’s strong results were thanks to growing wages, stronger employment and higher confidence, complemented by anticipation of tax cuts that led consumers to spend more than expected. With this year’s forecast, we continue to see strong momentum from consumers as they do the heavy lifting in supporting our economy. The combination of increased job creation, improved wages, tamed inflation and an increase in net worth all provide the capacity and the confidence to spend.”

Regardless of which numbers prevail, consumers are tiring of the shopping experience and will be looking for convenience when it comes to browsing. They will be rewarding retailers who provide improved checkout times when making their purchases; whether in store or online. Early shopping (Thanksgiving through Cyber Monday week) will garner 37 percent of total U.S. holiday retail sales. Consumer sales made through mobile devices will account for more than $35.9 billion in the United States, with voice command technology accounting for 3.3 percent of total gift-giving purchases.

Happy holiday sales to all!

The Importance of Design in Developing an Effective Website

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As with many aspects of marketing, effective website development is a combination of technology and creative design. Conversion, the point where a user becomes a paying customer, requires attention to not only the technology but also a combination of creative design attributes that guide a user to making a purchasing decision. Human behavioral studies have revealed that 75 percent of website users will make a value judgement about a brand’s credibility based on design, and 94 percent of first impressions about a marketer are made based on design-related factors.

To convert shoppers into paying customers, it is critical to invest wisely in website designers who are experienced in developing an effective design. An effective design will make consumers feel welcome and comfortable, motivate them to take action and present important information concisely.

Color can play a major role in establishing a site’s personality and increase click-through rates when call-to-action buttons are red or green. The use of video can increase conversion rates significantly, and keeping all things simple and easy to find outperforms complex and overly creative. A brand’s value proposition should be front and center. Forms and templates are best when short rather than long, and requests-for-information are most successful when less rather than more is requested. Less clutter and more white space results in less consumer stress. Quality content wins out over quantity.

A recent study conducted by The Harvard Review found that trustworthiness is the biggest motivator for customers to make a purchase. Users want to feel safe, comfortable and at ease. Straightforward and easy-to-navigate signs result in users having a more positive experience, making them more likely to complete a purchase.

Goran Paunovic of Community Voice and a Forbes Agency Council member says, “In my experience, uncovering the ideal design strategy for a company begins by understanding the deeper roots of a business — its founding vision, core beliefs, user personas, differentiating factors, company goals and problems solved, to name just a few.  Designers, marketers and strategists working together can make these experiences seamless by considering the context of use and what differentiates the brand from its competition.”

“As the marketing landscape changes and consumer expectations evolve, it’s critical to remain ahead of design trends,” says Julie Gareleck, founder and CEO of Junction Creative Solutions (Junction). “Our team of experienced website professionals has designed for some of the most trusted and recognizable brands, delivering comprehensive sets of solutions to support our clients’ sales and marketing efforts. Junction has amassed a team of designers recognized as some of the top creative talent in the industry.”

To learn more about how Junction’s implementation team is as adept in building small digital projects as it is in fully-executed, customizable platforms, call 678.686.1125.

Be Responsible with Investment Dollars that Come from Playing the Funding Game

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Good news for those energetic and enthusiastic dreamers looking to embark on a journey of growing an existing business or those looking to break away from the regular paycheck world. Lending institutions are approving business financing requests at a higher rate than ever before. According to the Biz2Credit Small Business Lending Index™, the June 2018 loan approval percentage rose two-tenths of a percent from May’s figure of 25.9 percent, the highest since 2015. The trend credits the continued strength of the overall economy and emerging optimism among entrepreneurs for its performance, according to a National Federation of Independent Business (NFIB) survey.

While new businesses continue to look to personal and family savings for their initial funding, a growing number of businesses are taking advantage of an expanding menu of financial sources. Angel investors, venture capitalists and online lenders are busy investing in high-growth and high-risk opportunities. A recent PricewaterhouseCoopers “MoneyTree Report” indicates that the U.S. market experienced a record second quarter in 2018 for venture capital funding activity. “Times are unusually good for Main Street businesses and their lenders now,” said William Phelan, president of PayNet, Inc. “The combination of record-high credit demand and low credit risk for main street businesses signals that higher profitability is in store for commercial lenders — especially those with technology systems currently in place that can minimize costs.”

One historic constant of business financing remains the fact that starting or growing a business requires cash; lots and lots of it.  Acquiring the necessary capital to get the shelves stocked, the doors open, and enough sales to get the revenue flowing, remains the most difficult aspect of startups and the number one reason small business startups fail. Most new businesses will remain dependent upon infusions of cash for at least 12 to 18 months until revenues from business activities catch up to startup costs. Any new or expanding venture requires funding sources significant enough to sustain the operations until revenues begin to flow.

While most organizations are applying their investors’ participation responsibly, there are reports that an increasing percentage of companies are squandering what first appears to be easy money. Some are utilizing it in bad faith and spending it like it’s their own. However, seemingly easy money comes with increased responsibility and a need for additional layers of accountability to ensure that investor capital is not squandered.

“I’ve been in or around the emerging business market for nearly 20 years and I have witnessed the good, the bad, and the ugly as it relates to funding,” comments Julie Gareleck, CEO, Junction Creative Solutions (Junction).  “My advice to those start-ups who have been successfully raising money is to treat every penny as though it was your last and focus your spending on monetizing the business first.”

“The moment when you look in your bank account and see hundreds of thousands of dollars that you are in control of is a moment you never really forget. You can’t help but think about how you haven’t been paid in years, how maxed out your credit cards are, and how the hard part is over,” says G. Krista Morgan, cofounder and CEO of P2Binvestor.“We took a little time to celebrate, then poured all our resources back into building the right infrastructure and developed technology to meet demand on our investment platform. We started building out all this infrastructure to manage the client accounts we were sure would come eventually. But they didn’t. The good news is that we learned fast and started cutting back early enough to give ourselves more time to fix the problem. We took away every luxury and focused on the core of what we needed to do, which was to figure out our target market and start selling.” Krista’s advice to others experiencing the newly found cash: “Stop—breathe—and get to revenue. Spend money once you start making money.”

“Spending responsibility, while a good rule of thumb, is oft forgotten when entrepreneurs have the funding in their hands. There is no such thing as “free money” yet I see entrepreneurs wasting dollars that could fuel the company,” comments Gareleck.  “I bootstrapped the start-up on my business nearly 10 years ago.  If others could treat this funding as if it’s their own money, I think we’d see a rise in responsibly run emerging companies.”

For help on developing a strategic approach to spending investment capital wisely, contact Junction Creative Solutions at 678-686-1125.

Marketing that Gets Your Customers to Tell Your Story

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Once the sole purview of movie stars, sports heroes and celebrities, product endorsements and sponsorships are quickly becoming an endeavor for many entrepreneurially spirited individuals from across the spectrum of society.  While different than traditional product endorsements, today’s virtual based market influencers are breaking new ground in the numbers of attracters. “Now is the first time ever that your next-door neighbor could have a million followers on Instagram,” says Justin Kline, founder of Markerly, an influencer research company. “It’s opened up this whole new world of people who have access to this huge following … which is really great for brands because it allows them to harness all this clout.”

Influencer marketing is much different from celebrity endorsements, which focuses on attaching a brand to a famous actor or sports figure. An influencer develops a relationship between a brand and consumers by earning their trust and developing a loyal following through various media outlets such as Instagram and YouTube. Influencers create their own content and brand message, focusing on promoting authenticity to a targeted audience.

Retailers are recognizing that when it comes to connecting with today’s generation of consumers, a product recommendation from someone they relate to can have far more impact on a purchasing decision than that of an actor or pop star. With billions of dollars at stake, forming a partnership with a successful influencer, regardless of age, can be a big opportunity for retailers large and small.

Earlier this month, Ryan’s World, a toy and T-shirt line created by a six year old first-grader whose YouTube channel reaches nearly 900 million viewers each month, is releasing a line of merchandise to be sold exclusively at more than 2,500 Walmart stores in the United States and on the Walmart.com website. The star of the YouTube channel “Ryan ToysReview,” known only by his first name to protect his youthful privacy, helped select the toys and apparel that will be sold at Walmart under the name Ryan’s World. Ryan’s six YouTube channels have captured the attention of children of all ages.

“Clearly what’s emerged in the last few years is they’re watching an influencer like Ryan on YouTube, and he’s their authority,” says Anne Marie Kehoe, Walmart’s vice president and divisional merchandise manager of toys. “That’s why we thought this was something to really move fast on.” The line of toys and apparel will be expanded in time for the Christmas holiday shopping season at Walmart.

Studies are revealing that influencer marketing can deliver significantly higher return on investment (ROI) than traditional forms of digital marketing. More than 48 percent of marketers who are using influencers intend to increase their budgets this year. Ninety four percent of them believe the tactic to be very effective. The phenomenon of influencer marketing is poised to become mainstream as it expands across a wider range of social platforms, and sellers are working to perfect a system that can be included in the overall marketing strategy.

“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.”  – Scott Cook

What’s Going on in the Minds and Households of the Millennial Generation?

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Much has been said about Millennials, their character traits, work ethic, shopping habits, methods of communication and just about any other imaginable fundamental behavior, and not all the comments have been positive or flattering. The millennial generation usually identifies those born between 1981 and 1996. Arriving in the era of massive technological advances, they have come of age being familiar with the internet, smart digital devices, social media platforms, and all the other technology that often baffles former generations.

Millennials are extremely tech savvy, highly educated and are on the verge of becoming the largest living generation. Learning how to market effectively to them is not an option for marketers and absolutely essential to surviving in the coming decade. “We don’t think of them as special or different any more. They are the core of our business,” says Alan Jope, president of beauty and personal care at Unilever. While some marketers can at least claim a little success in cracking the millennial code, others have just given up and returned to re-focus on what worked to attract consumers in the past. Customer behavior is changing almost daily as technology advances its influence over how consumers make buying decisions.

Grouping an entire generation of people into a single marketing demographic will not work. Like all market segments, not all Millennials will respond to the same messaging and most are fed up with traditional methods of advertising. According to a study from the Center for Marketing Research at the University of Massachusetts Dartmouth, millennials have filtered out advertising on social media and turned to other reference points. Titled, “Born and Raised in the Age of Technology,” the study states, “Millennials consume information when and how they want to.” A campaign of one size fits all is a likely pathway to failure. Erik Huberman, Founder & CEO of Hawke Media says, “Certainly, you’ll want to target age demographics to a certain extent, but your targeting should also be more granular. Instead, go right to the actual attributes of the real customer.”

Quality content across multiple mobile devices is essential to attracting members of this new power generation. An Animoto study has found that 80 percent of surveyed Millennials use videos to conduct research before making a purchase. Video is no longer an option for marketers looking to attract these consumers’ interest. Some 39% of Millennials post reviews of products or brands on social media outlets, and this generation is more likely to listen to and connect with people like them rather than celebrities. Over 60% of millennials would try a product suggested by a YouTuber. Social media reigns supreme.

A select group of analysts was recently impaneled by NPD, in an effort to find out what’s going on inside the minds and households of consumers born between 1981 and 1996. Their insights revealed a group of consumers markedly different from their parents. Millennials tend to be retail explorers, more interested in making memories than acquiring things. They tend to appreciate function over price and often feel less is more. They enjoy experiencing activities more then owning stuff and are inclined to be more focused on home activities. Arguably the group is recognized as being a bit more self-centered then previous generations of consumers. Matt Powell, Vice President, Senior Industry Advisor, Sports, says: “Millennials are constantly interviewing brands, meaning that a brand has to prove itself, every day. For Boomers, there were fewer shopping choices, shopping outlets, and sources of product information. For Millennials, those elements are infinite. On top of that, these elements are always available on their smartphones.”

Fully understanding these shifts in consumer behaviors and beliefs will help unlock fresh insights to drive a business forward. The traditional marketing and sales approach used to create “target audiences” based on a profile of gender, age, demographic, or geographic data alone is an approach that will cripple a business’s ability to successfully reach target audiences in an effective way.

Passion is Our Purpose and It’s Fueling Our Business

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John Mackey, as co-CEO of Whole Foods, once said of entrepreneurs, “Though they want to make money — start businesses out of passion.” He went on to say: “Physicians make money, but their mission is to heal; teachers make money, but their desire is to educate; and architects make money, but they yearn to build.” Looking at the day to day, quarter to quarter postings of profitability statistics constantly ticking across the bottom of our video screens, one would be hesitant to extoll business intentions to be anything other than making a profit. The truth, however, is that the most profitable businesses began as a dream; a vision to create something non-existent; a goal to provide a solution to the yet unsolved; a passion to fulfill a very personal need.

It’s not that a profit motive is undesirable or misguided. Without profit, even the most well-intentioned business is unsustainable over time. Perhaps it is more of a chicken or egg thing. What comes first? In today’s most competitive environments customers want to be appreciated for being more than a source of revenue. They are looking to businesses to focus as much on delivering value and fulfilling a purpose as they do on profitability.

As we look at some businesses, it is easy to recognize that intentions can be misguided. “Many entrepreneurs enter into business thinking ‘I am going to get rich quick or I am going to take advantage of a gap in the industry and over-price customers for work,’” says Julie Gareleck, founder and CEO of Junction Creative Solutions (Junction). “Financially motivated organizations tend to be here today in good economic times and gone in tomorrow’s economic down-turn. Purpose and value must be foundational to a company’s vision and must align with the organization’s financial goals for profitability.”

The Junction team of experienced professionals is passionately focused on partnering with clients to create value. “Whether developing a complex comprehensive strategy or executing digital solutions, it’s all about our customers, and the process of providing quality work. It is the differentiator in our business,” says Gareleck. “We don’t take on clients just to take on clients. We invest our time and energy into clients that want our help and want to partner with us to achieve something greater.  It is a model for success that we have proven over and over.”

“When you believe in something the force of your convictions will spark other people’s interest and motivate them to help you achieve your goals. This is essential to success.”- Richard Branson.

To learn more about Junction’s passion for helping others to achieve success, call 678-686-1125.

Overcoming the Challenges of Succeeding in Business

 

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“The most admirable benefit to being self-employed is having the freedom to select which 80 hours to work each week.” For those unaccustomed to the realities of becoming an entrepreneur, the most common misconception is that with the ability to cut ties with regular paychecks from an employer comes freedom from the commands of another. In reality those who choose to step out from the pack and start a new business are trading one demanding 40-hour work week for an all-consuming lifestyle that is full of daunting challenges and surrounded by seemingly endless numbers of foes bent on stealing the dream.  According to the U.S. Small Business Administration, over 50% of small businesses fail in the first year and 95% fail within the first five years. So, with that statistic in mind; what is wrong with all the small business people out there?

Obviously, the challenges to achievement of success in business are many, formidable and often complex. Financing, marketing, administrative tasks and acquiring needed talent just to name a few. Most say that the leading hurdle in running a business is the demand of time. Small business ownership is generally a lonely journey, particularly in the beginning. Nearly a quarter of all small business owners feel that having enough time to get everything done each day is their most formidable barrier to formulating the long-term strategies necessary to succeed. The Small Business Growth Index found that 65 percent of small business owners believe technology innovations are making it easier to streamline business operations.

Fortunately, the technology that is providing large businesses significant competitive advantages in the marketplace is also providing endless opportunities for small businesses to automate routine and redundant everyday activities, permitting much needed time for owners to focus on long-term goals and objectives without sacrificing quality performance. Developing a reasonable and achievable plan and working the plan has never been more important to achieving success in business.

While 95 percent of all business owners admit to performing their own marketing, less than half identify themselves as being “marketing savvy.” The universe of marketing is experiencing a revolution. The Internet, social media platforms, mobile devices and an increasingly expanding range of digital technology is providing a plethora of new vehicles to connect with consumers. Selecting an affordable mix of marketing collateral that project your unique business proposition to your targeted customer requires time and an understanding of what vehicle will best suit your particular business needs. With most small businesses unable to afford in-house marketing professionals, outsourcing the marketing function to experienced marketing professionals can have an immediate positive impact on a small business.

Attracting and selecting qualified employees is perhaps the most challenging of all tasks facing small businesses today. Identifying and onboarding the talent needed to establish and grow a sustainable business is paramount to success. Filling a need for individuals who share your passion for achieving the vision, who mirror the company culture and who can bring valuable insight, skill and effort to the journey is difficult and time consuming but is essential to earning a place in the 5 percent club.

Each year there are more than 600,000 new businesses opened by people who, as statistics suggest, have something wrong with them. The reasons given by those who choose to establish a small business is varied. Some profess a need to command their own destiny or are compelled by a need fulfill a personal passion. Some relish the immensity of the challenge and still others are attracted to the game of risk and reward. The reasons, perhaps, are as many as the challenges to be overcome.

For more on how Junction Creative Solutions’ (Junction) experienced marketing professionals and business development experts can help you overcome the many small business challenges, call 678-686-1125.

Junction Taking a Page from Its Own Playbook As It Expands Its Team

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There are a multitude of skill sets required to successfully achieve a business owner’s vision, each practiced daily and each with its own level of importance.  Perhaps the most important of these skills is hiring, onboarding and motivating the right people who will be instrumental in achieving the vision.  American author and lecturer on the subject of company sustainability and growth, Jim Collins said, “Great vision without great people is irrelevant.”

At Junction Creative Solutions (Junction), we share the idea that hiring great people impacts virtually every aspect of an organization, from company culture and values to the ability to innovate, adapt, and remain focused on achieving the vision. Building a team of qualified associates makes it possible for a business to differentiate itself from the competition, establish a credible brand, and deliver a superior customer experience.

“Junction, for nearly a decade, remains focused on building a team of talented professionals to not only drive our business but also our clients forward,” comments Julie Gareleck, CEO & Managing Partner, Junction Creative Solutions (Junction). “As Junction’s portfolio continues to expand, the need for qualified people with the skills to manage and execute multi-faceted, integrated strategies and solutions has been a critical area of focus.”

Susan Lynam, a former Account Manager for a Global Healthcare Company and an entrepreneur, has enabled Junction to improve its internal and external processes to better serve our clients.  With nearly 2 decades of expertise in business management, logistics, and operations, Junction is excited to have Susan as a valuable member of the team. “Susan’s insights and experience have made a significant impact on our business in the last year.  Her professionalism and positive approach to problem-solving have made her an asset to our team,” comments Julie.

Kai Weber, a marketing veteran, has successfully built corporate marketing teams and managed complex marketing initiatives for a subsidiary of Morgan Stanley.  Kai, as a Strategic Account Manager, will be focused on new client acquisition and account management.  In her role, she will work to expand opportunities for Junction and contribute to the growth of the firm. “Kai brings a unique viewpoint to Junction’s team. In her previous roles, she was the client working with agencies.  This insight will help Junction provide an unmatched client experience.”

Growth, while positive, can have its own challenges.  As purveyors of strategy, Junction is taking a page from its own playbook. “As we grow our team, we have to be sure that we have the right folks in the right seats to drive this business forward.  In an environment with a multi-generational, technology focused mindset, finding top talent is especially difficult although not impossible.”