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Okay, So Even the Venerable Super Bowl isn’t Always So Super

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It may not be as bad as finding an empty vault in Al Capone’s basement but the LIII Super Bowl Game certainly failed to deliver on the anticipated excitement, either for the fans watching the game or the advertisers who spent a large share of their annual marketing budget to advertise during the event. The estimated $5 million per 30-second spot always comes with a significant amount of doubt as to its real value.

This year’s mega game was the least watched Super Bowl matchup in 11 years and is ranked as the lowest rated in 16 years. CBS says the broadcast averaged 98.2 million viewers and a 41.1 household rating, almost as exciting as the activity playing out on the field. Even the halftime entertainment failed to excite the dulling malaise in the stadium. Perhaps the only star-studded performance of the week was the city of Atlanta and its ten thousand volunteers who put forth an award winning performance.

For advertisers who spent a ridiculous sum to produce a bevy of television commercials, they couldn’t be happy that the coveted number one commercial, as judged by the USA Today’s Super Bowl Ad Meter, was the event’s owners and producers, The National Football League. It’s akin to entering a contest and having the contest organizer take the top trophy at the end of the show. Runner-up was the Amazon Alexa ad about technology gone haywire, followed by Microsoft’s ad about children with disabilities using the Xbox adaptive controller to play video games. The major beer brands’ efforts appeared to be as skillful as the two competitors on the field, just a bit off their best games. It appears as though brewing beer with molasses is a big deal, or maybe not.

The only clear winners were women, whose participation rate in commercials ticked up over previous bowl events. Toyota, Olay, Bumble and Michelob Ultra are among the brands that put women front-and-center in Big Game ads. “It seems like there’s an awful lot of humor and light appeals, and that for advertisers it’s somewhat of a play-it-safe year,” said Charles R. Taylor, a professor of marketing at the Villanova University School of Business. “We’re not hearing about anything crossing over in politics.” A resounding Bravo could be heard from avid football fans that spent more than $2,500 per seat to be entertained and $1 thousand for a bed to sleep in after all the partying.

Now that the crowds have gone home and the Champion’s parade has cleared the streets, it’s time for the marketers who convinced their C Suites that the million (plural in many cases) dollar tab was worth the effort. In the end, taking win place or show in the ad game only matters when revenue is added up. Unlike last year, the players on the margins of ROI won’t have the Olympic Games to soften a rough landing.

One aspect of advertising the big game from year to year is the answer to the question, “Was it worth the money?” It still remains in the wind. Measuring the impact of a single-event television ad is like asking an AM radio personality how many people heard a specific 30 seconds of the broadcast. In reality, the best answer you can hope for is a fair share of the audience that hadn’t nodded-off. The most successful ads tend to be those that elevate the institutional value of the brand over time. It’s sort of “you’re not sure but you’ll know the answer when you feel it.” Regardless of the answer, it is almost a given certainty that most of the admen and adwomen who turned out a team to play in this year’s LIII Super Bowl will return for an encore performance next year. The whole thing is just too good of a spectacle to miss. And besides, would you want to be the marketing manager who passes on the one year that the competition beats you badly at the goal line?

Another Super Event In the ATL

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With all the excitement in Atlanta, Georgia, one would think it was 1996 and the Summer Olympics were fast approaching. Not since then has the big city in the South experienced this frantic level of anticipation and excitement. No Olympics this time, but rather Super Bowl LIII. For more than 200 days, City planners and more than 10,000 volunteers have been planning, priming and preparing for just one day in February, Super Bowl Sunday, and for good reason. This year’s super football contest between the New England Patriots and the Los Angeles Rams promises to generate more than $700 billion for the city’s commerce and a welcome down payment on the costs of the city’s brand new $1.5 billion Mercedes-Benz Stadium.

The new stadium is the most recent mega landmark to grace Atlanta, which extends well beyond the confines of the original city boundaries. Mercedes-Benz Stadium is advertised to be located in the “heart of the City,” but the “City” of the Atlanta is expansive. The Atlanta Metro Area has become one of the most expansive urban Meccas in the country. With many of the world’s largest and best recognized companies deciding to call the area home, it is attracting some of the nation’s most capable young professionals and entrepreneurs who are gravitating to the area’s increasingly exciting lifestyle. The economic impact of the event will be felt throughout the expanded area and will certainly boost the fortunes of a large assortment of business and commerce.

Despite the advanced preparations and planning, residents and attendees will need to expect even more intense traffic on the city’s already frantic byways. For those not planning to participate in the many events prior to and on the day of the game, it may be a good time to consider cooking at home and staying close to the neighborhood. The areas traffic patterns have a reputation for gridlock and aggressive drivers and are legendary among residents and visitors alike, even during normal times.

Marketers are ready for the event that has redefined single-event advertising. A 30-second spot on CBS will cost advertisers about $5 million each, but there is no shortage of brands willing and ready to take a shot of making advertising history. Advertising opportunities are not the only venue for increasing brand awareness.  Billboards, Pedi cabs, vehicle wraps, experiential marketing and sampling are among the marketing collateral available to advertisers who want to connect with the anticipated 1.5 million Super Bowl LIII visitors.

For those looking to attend the Super Bowl this year, it is going to be costly for those who have not yet secured their tickets. Last available tickets for the game are rumored to cost as much as $10 thousand each. With just a few days left before Super Sunday, airline flights, hotels and passes to many of the weekend events are going for a premium. Good news for Atlanta. Who is your pick for Super Bowl stardom?

Hey Siri, What’s Up with Voice Search?

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In 2014, Andrew Ng, Chief Scientist at Baidu, predicted that “In five years’ time at least 50 percent of all searches are going to be either through images or speech.” Like the discharge of the starter’s gun at a track and field sporting event, the futurist picked up the quote as if it were an absolute certainty. But as with all predictions the likelihood of certainty is tempered by a healthy amount of those things that are out of the control of even the most enlightened among us. After all, if an early prediction by a well- known global climate change enthusiast would have been accurate, a large number of us living along the east coast of the United States would be living in sea water by now. It is not to say that the predictions of weather or technology won’t still become reality; it’s that the time frame of “sooner or later” may be more accurately realized.

The good news is that the predictions of voice search overtaking the key punch method will most certainly come to pass. The bad news is that the next generation will miss out on typing lessons, learning the art of cursive and creative writing classes. In the end, technology and science and speech lessons will prevail. The time-curve may be drawn by user’s acceptance of the technology, the measure of its importance in their lives and the user’s accessibility to the gadgets, both hard and soft, that will be required to implement voice commands dependably. As it has come to pass in the past, technology will prevail.

Regardless of whether it is 30 percent or 50 percent, 2019 will be the year that voice search commands will significantly change the landscape of internet search. “Voice-only search allows users to browse the web the Internet and consumer information without actually having to scroll through sites on desktops and mobile devices.” Voice search drastically improves the search experience for users. Speaking in short, simple phrases users can expect that their message is received and acted upon with only an occasional, “sorry, I don’t understand” reply. The smart marketer will begin to move their investment in SEO to voice optimization in the coming year in order to improve their brand awareness and online revenue. It is expected that voice search eCommerce will rise to $40 billion by 2022, and whether we are likely to get our feet wet by the rising tide or become drowned in almost total submersion still remains to be seen. So how soon do we divert greater amounts of our marketing budgets to implementing voice search?

Brent Csutoras, digital marketing consultant and Managing Partner at Search Engine Journal says, “This space is going to open up, it is going to provide an opportunity for just about everyone, so stay abreast of what’s happening in this space, watch the technology, and start envisioning your company in that space, and then wait until you have that opportunity to make that a reality. But don’t overstress yourself and feel like you’re failing because you’re not in the space right now.”

Select Your Marketing Partner Wisely

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Selecting the right marketing agency to connect a business to its market is critical to meeting the goals and objectives of any business. Too often the importance of evaluating and measuring the fitness of an agency to the specific business takes a back seat to the pop and wow of an agency’s public persona. Overlooked are the factors that are often most essential to building a working and mutually beneficial relationship between a marketer and their chosen agency.

Building a relationship with a marketing agency is as important as forming a relationship with a vested business partner. Trust, transparency, confidence and a demonstrated understanding of your business is critical. The chosen agency should share your passion and be overtly committed to achieving your marketing objectives. “Many agencies make a pitch based on the ‘big idea.’  Although the ‘wow’ factor is important, seamless execution is critical to the success or failure of any client relationship,” says Julie Gareleck, CEO & Managing Partner of Junction Creative Solution (Junction).  “At Junction we are as passionate about process as we are about the creative. Our clients not only expect it but appreciate our diligence.”

A good agency should be able to relate to the goals and objectives of its clients and have the capability to scale any project to meet the expectations and the client’s budget. Flexibility is important to be able to adjust to the dynamics of any market, and experience counts. Does the agency have a proven track record in your industry or a comprehensive understanding of how to adapt successful efforts across a wide spectrum of industries?

The successful candidate will enthusiastically provide client references. Is the agency’s own website and marketing collateral consistent with their proposals? Do they walk the talk? In digital marketing, understanding and demonstrating a high degree of competency for technical aspects of digital communication is a must for any proposed marketing strategy.   In this fast-paced competitive environment, it’s critical to remain ahead of trends, to demonstrate significant capabilities and to provide award-winning performance for your projects whether a brand logo or a comprehensive set of solutions to support sales and marketing.

“With the rise of solopreneurs and marketing consultants, it’s difficult to discern the good from the bad.  With more than 20 years of experience in the marketing space, we’ve experienced the dot com era, the introduction of mobile, social, and all things digital,” comments Gareleck. “The experience and learnings from the last 2 decades give us a unique experience when assisting our clients.  The medium may have shifted but the principles of performance based marketing are the same. We focus on delivering against the goals and objectives of our clients.”

The successful candidate should not only have demonstrated expertise, but should also be someone who can relate to your vision and have the ability to evoke confidence and work with you in meeting projected expectations. Be wary of those who over-promise and over-simplify. Successful marketing strategy takes time and constant tweaking. Choose your marketing team wisely. Choose one who’s experienced in coordinating a total marketing journey from the design and development to engagement and beyond.  To find out more about how Junction can partner successfully with your business, call (678) 686-1125.

Building Complete Business and Marketing Solutions with Strategic Alliances

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In a blitz-paced technological marketplace going it alone, even for the most established company, is no longer a strategy for optimal success. Strategic alliances are gaining favor around the business world for both small and mega-sized companies who are finding that not all business solutions are born and reared in-house. Successful partnerships are proving that going it alone in a diverse and dynamic business environment may not be the best path to expanding reach in marketing, distribution, or human resources.  Benefits for organizations that join forces include increasing brand strength, attracting new demographics and improving a company’s credibility with new and untapped market segments.

More than 85 percent of companies say that partnerships are essential to their business growth, and more than half say mutually beneficial agreements have helped them acquire new customers and strengthen their brand. A strategic alliance or partnership between two companies comes in the form of a joint contractual relationship. Unlike a merger or joint venture, the partnership allows the participants to maintain their individual identities. Each partner agrees to share proprietary technology, intellectual resources, physical attributes or marketing collateral in order to advance shared goals without losing unique identities. 

According to Booz-Allen & Hamilton, “strategic alliances are sweeping through nearly every industry and are becoming an essential driver of superior growth. Companies participating in alliances report that at much as 18 percent of their revenues are derived from their alliances.” The relationship can produce advantages in scaling up the scope of an emerging business, increase new market penetration, allow for smaller organizations to initiate entry into global market space and reduce operating costs. Larger players can improve inroads into unique and diverse market segments and improve their brand’s reputation with these segments. Other unified ventures are extending the life of some marketers disrupted by the advance of technology on operations.

Barnes & Noble, a once powerful brick and mortar book retailer, found their very dominance and existence threatened by digital formatting of all things readable. Focusing on selling the reading experience, Barnes & Noble formed a strategic alliance with Starbucks, the popular coffee shop retailer. The move provides an opportunity for the book retailer to offer coffee kiosks or small coffee shops within their space, and gives Starbucks the opportunity to efficiently expand local community presence. Such an alliance can work for localized, small coffee shops as well.

To be successful, an alliance between two entities must be mutually beneficial to the goals and objectives of each participant. Clearly defined responsibilities and goals of each partner must be defined at the agreement’s outset. Each organization must be flexible in order to adapt to the impact of the alliance on the differences in each organization’s culture and operating methods. It is necessary in advance to identify what strengths each partner can bring to the new relationship and how each can build trust and respect for one another and their individual objectives   Most importantly, as with any strategic alliance or partnership, there must be benefit and value for both parties.

Influencer Marketing Trending Up for 2019

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According to Am Golhar, founder of Abstract PR, there are an estimated 1.5 million influencers in the digital communication world, and approximately 71% of Generation Z’s digital users have a close relationship with at least one influencer. With Instagram leading the influencer journey, many marketers are lamenting the importance of increasing marketing spend on influencing customers via social media platforms.

Launched in 2010, Instagram continues to grow at a remarkable pace. Just a little moret han 7 years of age, the visual social media platform has surpassed 800 million monthly users and is not only attracting individual social conversations but is proving its worthiness to marketers looking to grow brand awareness and showcase products. With 51 percent of users indicating that they visit the site daily and 70 percent using the platform to search brands, influencer marketing is proving itself as an authentic method to connect with potential customers. Influencer marketing content is delivering an 11 times higher return on investment (ROI) than traditional forms of digital marketing.

Generation Z consumers are proving to be much more active and reactive to social media outlets like YouTube and Instagram than former generations. Businesses need to establish an effective and targeted strategy to engage with this new generation of consumers in order to grab their share of the next big consumer market. In the coming year, influencers will continue to increase their impact on marketing efforts for businesses of all sizes. Participants will continue to focus efforts on specific geographical market segments with targeted and quality content.

The trend in 2019 will require an even greater command for authenticity and transparency as the initial exuberance of the new shiny marketing tool meets with the greater reality across all marketing channels.  Consumers say they trust social networks to guide them to purchase decisions, but some of that trust is being worn away by paid influencers who fail to make important financial disclosures that exist between their content and the brands they are reviewing. 52% are expressing distaste for repetitive advertising offers that are being pitched this holiday season by influencers.  With nearly 54% of consumers indicating “reliability” concerns about some current influencer content, User Generated Content (UGC) is set to receive more attention from marketers in the year ahead. Joe Rohrlich, from Bazaarvoice says, “Today’s consumers are looking to corroborate what they see or hear in one place with the information they find elsewhere.”

Social media influencer marketing is a natural technological segue from the long tested and tried method of “word of mouth” advertising. The former one to one approach to connecting with an expanding audience is being amplified by the internet’s “one to many” social media environment. In a global survey of consumers, Nielsen found that ”83% of consumers trust the recommendations of friends and family over other forms of advertising.”  In 2019 successful brands will find a way to utilize this expansive amount of customer content.

To learn how Junction Creative Solutions (Junction) can help refine and improve your influencer marketing strategy, call 678-686-1125 today.

Sales and Marketing Functions Must Align for Business Growth

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Ask any veteran in business and you’ll hear stories about the ongoing warbetween the marketing function and the sales department. Many relationshipsbetween sales and marketing departments often resemble an efficient andeffective circular firing squad. Marketing blames sales for not executing onits plan and sales complains that marketing has failed to listen to the salesteam or customer and therefore put forth a failed plan.

It seems so simple. The functions performed by a company’smarketing department should be coordinated and aligned with the revenue goalsand objectives of the company’s sales department. After all, the ultimate goalof each department is to cultivate combined efforts into sales, right? Well,often the seemingly most obvious pronouncement escapes reality. Studies have revealed that organizations with strong sales and marketing alignmentachieve a 20% annual growth rate as opposed to a 4% decline in revenue for thosecompanies who do not. The most telling Forrester research statistic indicatesthat only 8% of companies have a strong coordinated relationship between theirmarketing department and sales professionals.

The apparent disconnect appears to be founded in theinherently different approaches of each department’s functions. Marketing campaigns tend to bemore focused on promoting brand recognition, generating a high quantity of salesleads and tend to be measured by marketing metrics that are longer term.  Sales organizations are driven by creatingquality versus quantity of personal relationships with potential customers inan effort to solve consumer problems. Sales efforts are faster paced andmeasured by shorter term metrics. This difference in approach has resulted inmany companies structuring their marketing and sales departments separate fromone another. Such structures are proving detrimental in an era where digitalcommunications are disrupting traditional relationship building efforts betweensales and consumers.

As customers increasingly connect with service providers through websites, emails, texts, social media posts,print and TV ads, the dynamics of the traditional revenue generating processare changing. When the customer initiates a buying decision it is often throughpurchasing portals, internet chat reps, and call centers as much as through salespeople.It is predicted that by 2020,B2B buyers won’t contact sellers until 80% of the purchasing decision isalready made. In this environment where consumers are influenced in advancethrough information displayed on LinkedIn, Facebook and other social mediaoutlets, is cold calling really cold? The time for a change in traditionalorganizational structures is at hand.

The process of aligning marketing and sales efforts begins with integrating the organization’s datacollection and management systems. Data should be evaluated to identify themost promising leads in order to enhance and directly influence sales revenueby focusing on the prospective customer’s needs. Sales efforts should moreclosely align with marketing campaigns, coordinating messages that promotecustomer understanding and that deliver on the brand’s promise. Where a strong,effective facilitator between the two departments is absent, combining salesand marketing functions is required to achieve the overall objective of increasing productivity, saving money and increasing revenue. Whensales and marketing functions focus on coordinating their efforts, a company will realize 36% higher customer retention and a 38% increase in sales success.

To learn more about how Junction Creative Solutions can help you bridge the gap between sales and marketing teams,call 678-686-1125.

Playing Games to Reengage Employees and Invigorate Customers

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“Humans have been playing games for thousands of years. Some argue that games predate culture,” said Brandon Marsala, creative director of content and strategy at Mindspace. “Knucklebone dice and painted stones were used by ancient peoples to hone skills, develop critical thinking, or just pass the time. Games are a part of us. Whether it’s competition with others or competition with ourselves, games are miniature versions of our lives: We strive to achieve — to overcome challenges.”

Marketers are learning how gamesmanship can have a positive impact on engaging and motivating customers who are continuously being bombarded with massive amounts of noise in a new digital climate. The effective application of gamification within an organization is not limited to the seller’s relationship with customers; it is finding success with employer and employee relationships as well. Whether internal or external, gamification techniques are benefiting organizations in their efforts to transform disengaged employees and reinvigorating distracted consumer audiences. “Gamification has become a go-to tactic for engaging consumers and employees alike in recent years. By applying elements of typical gaming activities such as continuation streaks, point systems and rewards to a business interface, users can feel like they’re having fun while interacting with your brand.”

Businesses looking to develop a gamification strategy need to first identify those areas within the organization that can benefit from increased sales, customer loyalty, employee retention and motivation. The overall strategy must be relevant and in line with the company’s culture and mission. Keeping the rules of the game simple, easily understood and winnable is important. “The programs need to be easy to play and winnable,” says John Kampas, CEO of Empist. “A lengthy process or extensive rules can be unappealing to participants. You must also clearly outline the details of the challenge and the reward before starting the game.” Focus the development on what works best for your organization, its mission and goals. Leverage existing assets that motivate and drive increased performance and add value to user experience.

Whether it’s a customer loyalty program, progressive purchase reward, performance incentives or personal recognition, gamification is here to stay. Business leaders are aware of the importance of retaining top talent and expanding the list of loyal consumers. The old saying “This is business, not a game” doesn’t quite ring true anymore.

To learn more on how Junction Creative Solutions can help you implement an effective gamification strategy, call us at 678-686-1125.

“What is old is new again” May Be the Most Surprising Trend in Marketing in 2019

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Believe it or not, we have once again come full circle on another year. Marketing prognosticators are polishing their crystal balls of future things to come and declaring how technology will revolutionize our channels of communication with consumers in 2019.  Last year’s predicted trends are being measured against reality, and the process is becoming akin to scoring a competitive game of sport.

As with so many games in life the results of our collective efforts to predict the future of marketing tactics and activities are never completely aligned with perfection. Shifting consumer expectations and the response to accepting new communication technologies make the playing field difficult to read and an unsuited environment for calling a perfect game. All we can really do is take stock of what is working, evaluate why some predictions failed, make necessary adjustments to the strategy for 2019 and move forward. The most successful predictions of marketing in 2018 appeared to be offered by those who envisioned a broader and less specific set of outcomes.

“While some industries have embraced the paradigm shift in how they reach, engage, and mobilize new customers, I predict that we will see even more attention and focus being placed on getting the marketing mix correct,” predicted Julie Gareleck, CEO & Managing Partner, Junction Creative Solutions. The year’s performance appears to have been another example that absolutes and inevitabilities rarely pan out. So what appears likely to work best in 2019?

Video Marketing’s performance will continue to align with the previously predicted game plan. A Cisco forecast indicates that video will make up 85% of Internet traffic by 2020. While posts with digital images and content continue to capture a significant audience, video is generating 135% more organic reach for marketers. Once seen as an opportunity for only the most well-healed, larger players, video is becoming more economical for those smaller marketers who can benefit from projecting an emotional and appealing story. According to The Wall Street Journal, “the usage of online video has increased by 10 times between 2011 and 2016. Over the next two years, the trend has only intensified and is unlikely to slow down.”

Automating the marketing process to work more efficiently and smarter will continue to pay dividends of better understanding customers.  Scott Brinker, Founder of Chief MarTec, said, “As much amazing marketing software as there is today, there is still an opportunity for new ideas. Marketing should be — and can be — better.”  Automation will be seen as another set of marketing tools that enhances the acquisition of new customers.

Smart marketers will continue to develop an expanded inbound approach to connecting with their market segments. Content marketing, automation, social media and multichannel marketing can be coordinated to create a brand reputation that is authentic and valuable to customers. Consumers are more often placing trust in those they know. Quality, reputable content will prevail over stock ads in the coming year. If one were to bet on an absolute, a continuing utilization of inbound marketing tactics is a wise wager for 2019.

Once predicted to be rendered obsolete; direct mail, print advertising and brick and mortar sellers are showing some unexpected resilience in the digital age. Not unlike wax LP’s return to popularity among a niche market of music lovers in a world of digital recordings, old school marketing tactics are finding success with consumers who are tired of the incessant barrage of digital media noise and those who long to revisit a traditional physical shopping experience. Players on the field of brick and mortar will need to focus on creating entertaining events and an enticing experience for their target markets.

Who would have thought it: consumers like getting mail, even if it was once thought to be junk? Print advertising is not dead. While a small and much diminished portion of overall marketing spend, print is finding its rightful place in the digital world. In the field of marketing where a fast, bang, digital technology appears to arise every minute, the most surprising trend in marketing for 2019 may just be “what is old is new again.”

Prepare Your eCommerce Website for a Happy Holiday Selling Season

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Would a winning team come to the plate in the World Series expecting to win without their best equipment? The answer from most sports enthusiasts and players alike would be, “certainly not!” But retailers and sellers across the industry spectrum may be coming to the plate in the biggest game of the year woefully unprepared for a big win. The holiday season is marketers’ most important opportunity to win big or go home, yet many players are failing to adequately coordinate ecommerce outlets for victory.

This year, online sales have risen by 46% and with more than 60 percent of retailers showing inventory on their website, it is critical to be ready for all the increased holiday shopping ahead. For a website to be most effective it must be aesthetically relevant, be at the peak of its performance and timely in its content. The worst time to realize that your marketing hardware isn’t loaded properly is when you have competition within your sight. Now is the time to focus on improving the performance of your website’s existing functionality.

First and foremost, your website must be prepared to handle and respond to the increased amount of traffic that is experienced around the holiday season. With their busy schedules consumers are impatient with websites that are slow to function and deliver accurately on their commands. Studies have revealed that websites that fail to load in just three seconds produce increased bounce rates. It is time to test your server’s ability to respond to your customers’ expectations and take measures to improve the site’s performance.

Decorating brick and mortar stores for the busiest selling season is a holiday tradition. Retailers spend millions of dollars each year in an attempt to set a festive mood in hopes of encouraging shoppers to spend with them. A website should be no different. Decorating your site with the sounds and sights of the season will generate consumer interest and appeal. Offer something dynamic and unique with your content and modify it often to accommodate special events and promote shopping incentives. Utilize plug-ins that automate the processes of timely scheduling and initiating content modification. Focus on intently delivering on your promises. A gift received the day after Christmas is a memory rarely forgotten.

“In today’s world, if you’re not on mobile, you don’t exist.” More consumers look to mobile devices to research products and services before making a purchasing decision.  By 2021, it has been estimated that consumers will spend $152 billion directly on mobile phones, and over the next few years mobile phones will influence $1.4 trillion in offline sales. A strategy to align your online presence across all mobile devices is critical.

Secure your website! Loyal customers may forgive an occasional mistake or inconvenience caused by unforeseen and uncontrollable calamity, but mess up a financial transaction or mishandle consumer data and you may be forever unforgiven. The holiday selling season brings out the best in many people, but it also brings out bad actors in greater numbers who are willing to victimize your customers and your business to advance their personal gain. Ensure that all your software, plug-ins, connections and passwords are up to date, and invest in the latest versions of anti-malware as a first line of defense.

Prepare your eCommerce platform now for a happy holiday selling season!