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“What is old is new again” May Be the Most Surprising Trend in Marketing in 2019

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Believe it or not, we have once again come full circle on another year. Marketing prognosticators are polishing their crystal balls of future things to come and declaring how technology will revolutionize our channels of communication with consumers in 2019.  Last year’s predicted trends are being measured against reality, and the process is becoming akin to scoring a competitive game of sport.

As with so many games in life the results of our collective efforts to predict the future of marketing tactics and activities are never completely aligned with perfection. Shifting consumer expectations and the response to accepting new communication technologies make the playing field difficult to read and an unsuited environment for calling a perfect game. All we can really do is take stock of what is working, evaluate why some predictions failed, make necessary adjustments to the strategy for 2019 and move forward. The most successful predictions of marketing in 2018 appeared to be offered by those who envisioned a broader and less specific set of outcomes.

“While some industries have embraced the paradigm shift in how they reach, engage, and mobilize new customers, I predict that we will see even more attention and focus being placed on getting the marketing mix correct,” predicted Julie Gareleck, CEO & Managing Partner, Junction Creative Solutions. The year’s performance appears to have been another example that absolutes and inevitabilities rarely pan out. So what appears likely to work best in 2019?

Video Marketing’s performance will continue to align with the previously predicted game plan. A Cisco forecast indicates that video will make up 85% of Internet traffic by 2020. While posts with digital images and content continue to capture a significant audience, video is generating 135% more organic reach for marketers. Once seen as an opportunity for only the most well-healed, larger players, video is becoming more economical for those smaller marketers who can benefit from projecting an emotional and appealing story. According to The Wall Street Journal, “the usage of online video has increased by 10 times between 2011 and 2016. Over the next two years, the trend has only intensified and is unlikely to slow down.”

Automating the marketing process to work more efficiently and smarter will continue to pay dividends of better understanding customers.  Scott Brinker, Founder of Chief MarTec, said, “As much amazing marketing software as there is today, there is still an opportunity for new ideas. Marketing should be — and can be — better.”  Automation will be seen as another set of marketing tools that enhances the acquisition of new customers.

Smart marketers will continue to develop an expanded inbound approach to connecting with their market segments. Content marketing, automation, social media and multichannel marketing can be coordinated to create a brand reputation that is authentic and valuable to customers. Consumers are more often placing trust in those they know. Quality, reputable content will prevail over stock ads in the coming year. If one were to bet on an absolute, a continuing utilization of inbound marketing tactics is a wise wager for 2019.

Once predicted to be rendered obsolete; direct mail, print advertising and brick and mortar sellers are showing some unexpected resilience in the digital age. Not unlike wax LP’s return to popularity among a niche market of music lovers in a world of digital recordings, old school marketing tactics are finding success with consumers who are tired of the incessant barrage of digital media noise and those who long to revisit a traditional physical shopping experience. Players on the field of brick and mortar will need to focus on creating entertaining events and an enticing experience for their target markets.

Who would have thought it: consumers like getting mail, even if it was once thought to be junk? Print advertising is not dead. While a small and much diminished portion of overall marketing spend, print is finding its rightful place in the digital world. In the field of marketing where a fast, bang, digital technology appears to arise every minute, the most surprising trend in marketing for 2019 may just be “what is old is new again.”

Prepare Your eCommerce Website for a Happy Holiday Selling Season

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Would a winning team come to the plate in the World Series expecting to win without their best equipment? The answer from most sports enthusiasts and players alike would be, “certainly not!” But retailers and sellers across the industry spectrum may be coming to the plate in the biggest game of the year woefully unprepared for a big win. The holiday season is marketers’ most important opportunity to win big or go home, yet many players are failing to adequately coordinate ecommerce outlets for victory.

This year, online sales have risen by 46% and with more than 60 percent of retailers showing inventory on their website, it is critical to be ready for all the increased holiday shopping ahead. For a website to be most effective it must be aesthetically relevant, be at the peak of its performance and timely in its content. The worst time to realize that your marketing hardware isn’t loaded properly is when you have competition within your sight. Now is the time to focus on improving the performance of your website’s existing functionality.

First and foremost, your website must be prepared to handle and respond to the increased amount of traffic that is experienced around the holiday season. With their busy schedules consumers are impatient with websites that are slow to function and deliver accurately on their commands. Studies have revealed that websites that fail to load in just three seconds produce increased bounce rates. It is time to test your server’s ability to respond to your customers’ expectations and take measures to improve the site’s performance.

Decorating brick and mortar stores for the busiest selling season is a holiday tradition. Retailers spend millions of dollars each year in an attempt to set a festive mood in hopes of encouraging shoppers to spend with them. A website should be no different. Decorating your site with the sounds and sights of the season will generate consumer interest and appeal. Offer something dynamic and unique with your content and modify it often to accommodate special events and promote shopping incentives. Utilize plug-ins that automate the processes of timely scheduling and initiating content modification. Focus on intently delivering on your promises. A gift received the day after Christmas is a memory rarely forgotten.

“In today’s world, if you’re not on mobile, you don’t exist.” More consumers look to mobile devices to research products and services before making a purchasing decision.  By 2021, it has been estimated that consumers will spend $152 billion directly on mobile phones, and over the next few years mobile phones will influence $1.4 trillion in offline sales. A strategy to align your online presence across all mobile devices is critical.

Secure your website! Loyal customers may forgive an occasional mistake or inconvenience caused by unforeseen and uncontrollable calamity, but mess up a financial transaction or mishandle consumer data and you may be forever unforgiven. The holiday selling season brings out the best in many people, but it also brings out bad actors in greater numbers who are willing to victimize your customers and your business to advance their personal gain. Ensure that all your software, plug-ins, connections and passwords are up to date, and invest in the latest versions of anti-malware as a first line of defense.

Prepare your eCommerce platform now for a happy holiday selling season!

Adaptive Risk Advisors Reveals New Online Presence

When Adaptive Risk Advisors (ARA) was formed earlier this year, co-founder Miles Parker’s goal was to create a full service company focused on providing customized insurance solutions for high net worth business owners and individuals. Specializing in Commercial Property and Casualty, Workers’ Compensation, Fleet Vehicle, Liquor Liability, Cyber, and Luxury Home and Auto insurance coverage, ARA is a full service, independent agency focused on serving clients who desire a value-added relationship, competitive insurance rates and the best policies for unsurpassed price, coverage, and service. Based in Raleigh, North Carolina, Adaptive Risk Advisors is strategically located to provide services to Wake, Durham, Chatham, and surrounding counties.

“We believe personal contact and service will become the cornerstone of our success,” says Parker. “Our focus is on establishing client relationships rather than on client transactions. ARA’s success will be measured by our clients choosing us because of their belief in our ability to meet or exceed their expectations of price, service, and expertise.”

Junction Creative Solutions (Junction), an award-winning hybrid agency, was selected to design and develop an online experience to support the growing business.

“At Junction we share the belief that forming mutually beneficial relationships with clients is essential to business success and that honesty and trust are foundational to a company’s continued growth,” says Julie Gareleck, Junction’s Founder and CEO. “We appreciate the opportunity to be selected to work with Adaptive Risk Advisors on the launch of their website. We look forward to following their success!”

Adaptive Risk Advisors is ready to provide customized and affordable insurance solutions. Their knowledgeable, friendly staff can empathize with clients and their needs and create policies that meet or exceed their expectations. Call 984-212-8000 or visit https://adaptiveriskadvisors.com/ to learn more about Adaptive Risk Advisors.

Instagram Can be a Powerful Tool in Your Marketing Arsenal

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Launched in 2010, Instagram continues to grow at a remarkable pace. Just a little more than 7 years of age, the visual social media platform has surpassed 800 million monthly users and is not only attracting individual social conversations but is proving its worthiness to marketers looking to grow their brand’s awareness and showcase its products. With 51 percent of users indicating that they visit the site daily and 70 percent using the platform to search brands, Instagram has become a friendly, authentic method to connect with potential consumers. With ninety percent visual content, standing out in the crowd of 800 million users can be a daunting task for marketing professionals accustomed to relying on wordsmithing skills to get their message across. But the mostly wordless approach is becoming one of the most effective social media networks.

Generating increased brand awareness and building customer loyalty to drive increased sales requires a defined strategy based on consumer demographics, behaviors and identifying key motivations to purchase. “Logic persuades but feelings motivate, influencing a customer’s intention to purchase over anything else. According to a study, purely emotional campaigns were twice as likely to generate profit gains then those with a rational approach.”

It shouldn’t be a surprise that great content is at the core of a great social media campaign. With Instagram, building a great message is all about building a visual narrative where limited prose reflects and validates the image. While it is tempting to fall back on the tried and true adage, “a picture is worth a thousand words”, it is also true that most marketers struggle to communicate in a visual medium. Success with Instagram is derived from generating engaging content. The process begins with learning as much as possible about the medium, how customers are using the platform and understanding how the competition is succeeding in the space.

Create an expansive collection of unique content around a common theme and your desired persona. Be prepared to make adjustments, but be consistent with the message. Be creative but focused and invest in visual editing tools and experienced professional skill-sets when necessary. Engage socially with users and influencers who have already built a trusting relationship with their followers to better understand what is driving them to be interested in your brand. Use memorable and engaging hashtags and be sure to include a link to your website. Invite fellow users to share your content. Don’t miss an opportunity to call for action. Establish a set of reliable metrics to measure and frequently test your efforts’ performance.

Instagram can be a powerful tool in your marketing arsenal, but with all the potential benefits comes some risks. In a hyper-sensitive, socially correct landscape, creativity can often lead to misinterpretation. As with all social website platforms, care should be taken to avoid turning a positive message into a plethora of negative responses.

According to Instagram, 75% of users who see a business post take action. It is a medium that promises to continue to grow in size and effectiveness. Be prepared to adapt to changing trends.  Take advantage of new tools and features that create opportunities to interface with an ever expanding Instagram community, and resolve not to fall behind your competition.

Be Responsible with Investment Dollars that Come from Playing the Funding Game

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Good news for those energetic and enthusiastic dreamers looking to embark on a journey of growing an existing business or those looking to break away from the regular paycheck world. Lending institutions are approving business financing requests at a higher rate than ever before. According to the Biz2Credit Small Business Lending Index™, the June 2018 loan approval percentage rose two-tenths of a percent from May’s figure of 25.9 percent, the highest since 2015. The trend credits the continued strength of the overall economy and emerging optimism among entrepreneurs for its performance, according to a National Federation of Independent Business (NFIB) survey.

While new businesses continue to look to personal and family savings for their initial funding, a growing number of businesses are taking advantage of an expanding menu of financial sources. Angel investors, venture capitalists and online lenders are busy investing in high-growth and high-risk opportunities. A recent PricewaterhouseCoopers “MoneyTree Report” indicates that the U.S. market experienced a record second quarter in 2018 for venture capital funding activity. “Times are unusually good for Main Street businesses and their lenders now,” said William Phelan, president of PayNet, Inc. “The combination of record-high credit demand and low credit risk for main street businesses signals that higher profitability is in store for commercial lenders — especially those with technology systems currently in place that can minimize costs.”

One historic constant of business financing remains the fact that starting or growing a business requires cash; lots and lots of it.  Acquiring the necessary capital to get the shelves stocked, the doors open, and enough sales to get the revenue flowing, remains the most difficult aspect of startups and the number one reason small business startups fail. Most new businesses will remain dependent upon infusions of cash for at least 12 to 18 months until revenues from business activities catch up to startup costs. Any new or expanding venture requires funding sources significant enough to sustain the operations until revenues begin to flow.

While most organizations are applying their investors’ participation responsibly, there are reports that an increasing percentage of companies are squandering what first appears to be easy money. Some are utilizing it in bad faith and spending it like it’s their own. However, seemingly easy money comes with increased responsibility and a need for additional layers of accountability to ensure that investor capital is not squandered.

“I’ve been in or around the emerging business market for nearly 20 years and I have witnessed the good, the bad, and the ugly as it relates to funding,” comments Julie Gareleck, CEO, Junction Creative Solutions (Junction).  “My advice to those start-ups who have been successfully raising money is to treat every penny as though it was your last and focus your spending on monetizing the business first.”

“The moment when you look in your bank account and see hundreds of thousands of dollars that you are in control of is a moment you never really forget. You can’t help but think about how you haven’t been paid in years, how maxed out your credit cards are, and how the hard part is over,” says G. Krista Morgan, cofounder and CEO of P2Binvestor.“We took a little time to celebrate, then poured all our resources back into building the right infrastructure and developed technology to meet demand on our investment platform. We started building out all this infrastructure to manage the client accounts we were sure would come eventually. But they didn’t. The good news is that we learned fast and started cutting back early enough to give ourselves more time to fix the problem. We took away every luxury and focused on the core of what we needed to do, which was to figure out our target market and start selling.” Krista’s advice to others experiencing the newly found cash: “Stop—breathe—and get to revenue. Spend money once you start making money.”

“Spending responsibility, while a good rule of thumb, is oft forgotten when entrepreneurs have the funding in their hands. There is no such thing as “free money” yet I see entrepreneurs wasting dollars that could fuel the company,” comments Gareleck.  “I bootstrapped the start-up on my business nearly 10 years ago.  If others could treat this funding as if it’s their own money, I think we’d see a rise in responsibly run emerging companies.”

For help on developing a strategic approach to spending investment capital wisely, contact Junction Creative Solutions at 678-686-1125.

Finally, the Season of Profitability and Promise is Upon Us

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Unlike the biggest shopping season of the year, the second busiest doesn’t enjoy the same prominence or experience the same anticipation from consumers, unless of course you are a summertime-weary parent. Back to school shopping is the second largest selling opportunity for retailers and it is expected to generate more than $82.8 billion is sales for retailers of clothing, pencils, backpacks and pencils this year. While the final results are still ringing up, consumers are off to the stores and virtual markets all across the country and the keyboard. This year more than half of parents are planning on increasing their “get them out of the house and back to school” spend.

More than 57 percent of the shopping will be at local brick and mortar stores with online sales gaining ground. This year, approximately $6.3 billion will be spent online for school supplies, clothing, and technology. With the shopping beginning in early June, marketers were eager to end up in first place, with more than 90 percent of them offering deep discounts and money saving coupons to consumers from pre-school to graduate school students.

Retailers are following performance data from 2017 and reaching out to the estimated 55 percent of parents who use smart devices to find the best deals. Experienced marketing-savvy sellers are approaching the season’s tasks through omnichannel campaigns. While nearly 55 percent of the consumers will buy early, nearly half of them will extend their buying opportunities past the start of the school opening classes. The National Retail Federation’s (NRF) CEO, Matthew Shay, says he expects “a very strong season,” due to growing consumer confidence. For each of their students, parents are expected to spend $236.90 on clothing, $187.10 on electronics, $136.66 on shoes and $122.13 on school supplies. Shay went on to say, “There’s still more shopping to do, and regardless of timing, the economy is healthy and shoppers are confident and willing to spend.”

Compared to the Christmas holiday experience, retailers are backing off on their once massive spend for the back to school season. “It’s not that retailers are spending less on advertising overall,” says Jon Swallen, chief research officer at Kantar Media, “or that back-to-school still isn’t an important part of their calendar. It’s just that they are not investing as heavily in dedicated back-to-school messaging.” It appears retailers are attempting get more bang for each buck during a time when consumers are already spending for clothing and other items that also relate to back to school purchases.

Overall, marketing spending is still focused on using TV and digital media first, followed by paid search. Regardless of the size and method of the campaigns, retailers are excited about entering the time of the year when they emerge from months of red ink into a period of profitability and promise.

What’s Going on in the Minds and Households of the Millennial Generation?

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Much has been said about Millennials, their character traits, work ethic, shopping habits, methods of communication and just about any other imaginable fundamental behavior, and not all the comments have been positive or flattering. The millennial generation usually identifies those born between 1981 and 1996. Arriving in the era of massive technological advances, they have come of age being familiar with the internet, smart digital devices, social media platforms, and all the other technology that often baffles former generations.

Millennials are extremely tech savvy, highly educated and are on the verge of becoming the largest living generation. Learning how to market effectively to them is not an option for marketers and absolutely essential to surviving in the coming decade. “We don’t think of them as special or different any more. They are the core of our business,” says Alan Jope, president of beauty and personal care at Unilever. While some marketers can at least claim a little success in cracking the millennial code, others have just given up and returned to re-focus on what worked to attract consumers in the past. Customer behavior is changing almost daily as technology advances its influence over how consumers make buying decisions.

Grouping an entire generation of people into a single marketing demographic will not work. Like all market segments, not all Millennials will respond to the same messaging and most are fed up with traditional methods of advertising. According to a study from the Center for Marketing Research at the University of Massachusetts Dartmouth, millennials have filtered out advertising on social media and turned to other reference points. Titled, “Born and Raised in the Age of Technology,” the study states, “Millennials consume information when and how they want to.” A campaign of one size fits all is a likely pathway to failure. Erik Huberman, Founder & CEO of Hawke Media says, “Certainly, you’ll want to target age demographics to a certain extent, but your targeting should also be more granular. Instead, go right to the actual attributes of the real customer.”

Quality content across multiple mobile devices is essential to attracting members of this new power generation. An Animoto study has found that 80 percent of surveyed Millennials use videos to conduct research before making a purchase. Video is no longer an option for marketers looking to attract these consumers’ interest. Some 39% of Millennials post reviews of products or brands on social media outlets, and this generation is more likely to listen to and connect with people like them rather than celebrities. Over 60% of millennials would try a product suggested by a YouTuber. Social media reigns supreme.

A select group of analysts was recently impaneled by NPD, in an effort to find out what’s going on inside the minds and households of consumers born between 1981 and 1996. Their insights revealed a group of consumers markedly different from their parents. Millennials tend to be retail explorers, more interested in making memories than acquiring things. They tend to appreciate function over price and often feel less is more. They enjoy experiencing activities more then owning stuff and are inclined to be more focused on home activities. Arguably the group is recognized as being a bit more self-centered then previous generations of consumers. Matt Powell, Vice President, Senior Industry Advisor, Sports, says: “Millennials are constantly interviewing brands, meaning that a brand has to prove itself, every day. For Boomers, there were fewer shopping choices, shopping outlets, and sources of product information. For Millennials, those elements are infinite. On top of that, these elements are always available on their smartphones.”

Fully understanding these shifts in consumer behaviors and beliefs will help unlock fresh insights to drive a business forward. The traditional marketing and sales approach used to create “target audiences” based on a profile of gender, age, demographic, or geographic data alone is an approach that will cripple a business’s ability to successfully reach target audiences in an effective way.

Know This, Print Advertising is Not Dead

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In the United States print advertising spend has fallen from $65 billion at the beginning of this century to less than $19 billion by the end of 2016. The steady decline has many suggesting that print media advertising will continue to diminish and fall to the relentless onslaught of all things digital. However, the long history of dominance of print in advertising is making the medium more resilient against the relentless attack of new communication technologies, leading many media experts to declare that in spite of the fall from high, print is not dead. Research is revealing that readers trust the printed message more than any other medium. “The old trope that print is dead is just lazy thinking,” says Linda Thomas Brooks, president and CEO of the Association of Magazine Media.

The noise and constant clamor of digital is giving print an opportunity to live beyond the delete button and grab the reader’s attention. The rarity and uniqueness of a written, personalized message is attractive, especially to the C-level target. Luxury consumers still value tangible ad platforms, and glossy quality print collateral can still hold an audience’s attention. To be effective, print ads’ role in advertising will become one that supports the digital lead. “Print ads will be more effective if they are a complement to your digital campaigns already in play and entice readers to interact with your brand online,” says Jeannie Ruesch, of xero.com. The successful printed play will be achieved when it is fully integrated with a total campaign. At Meredith National Media Group, print revenue accounted for two-thirds of overall advertising revenue, and circulation represented 30 percent of revenue in 2017, making it the company’s second-largest revenue stream. “We see it as print and digital; not print or digital,” says Jon Werther, president.

“While digital continues to dominate multi-channel strategies, the art of print publications is not obsolete.” says Julie Gareleck, Managing Partner and CEO of Junction Creative Solutions (Junction). “Junction’s design team is rooted in graphic design with experience designing print collateral and publications for well-established Fortune 1000 Companies as well as small to mid-size business.” To be relevant, print content must be targeted and easily digestible and pass the skim test. The intent and purposefulness of the message needs to be readily identifiable to the reader and visually appealing. “If it looks like it was printed in 1978…the perception will be that the firm is still operating from 1978,” says Gareleck. All those tired, old newsletters must find their way to the burn pile.

Digital’s dominance has made consumers persistent multitaskers, dutifully monitoring our emails and text messages while navigating through daily tasks. Rarely do we give any message our full and undivided attention. Print content offers an opportunity to really focus and engage with the message. And to all those “print is dead” pundits, know this: According to the National Retail Federation, shoppers are most likely to start an online search after viewing a magazine ad.

Junction is a comprehensive partner that can assist with your print collateral needs, aligning with the overall brand goals and objectives. Contact us at 678-686-1125 to learn more about our print design capabilities!

Roses are Red, Violets are Blue, However in Marketing Not Just Any Color Will Do

 

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Are you feeling a little blue? Or perhaps you are feeling you’re in the pink? Color is frequently associated with our moods and how we feel about a topic of discussion or to elaborate on the day’s experiences. While many of these associations can be explained through personal preference, learned behavior or a result of individual culture and experience, some research studies have shown a valid correlation of color to personal motivation and behavior.  An Institute for Color Research’s study found that 92.6 percent of people surveyed said that color was the most important factor when purchasing products, and consumers’ subconscious judgment about products is influenced in 62 percent to 90 percent of cases by color alone.

Some colors can attribute the impact on behavior because of the nearly universal utilization to elicit an unchallenged response. Red, for instance, is the most commanding color of attention, perhaps due to societal utilization of the color red for everything from stop signs, fire trucks and flashing emergency lights. People have been pre-disposed to recognize and react to anything displayed red. It says, “This is important, pay attention!”  Forty-two percent more signs and advertisements are read when the color red is used, and comprehension of the message is increased as well.

Color also plays a major role in product identification. Tomato ketchup apparently is preordained to be red, in part because ripened tomatoes are mostly perceived as being red. Just ask Heinz, who discovered the public’s inherent relationship of the color red and ketchup. In an effort to excite and attract a younger consumer by making ketchup available in various colors, the marketers of fifty-seven varieties soon learned of the special relationship of red to consumers; perception of the product. Can we imagine a brown-colored Pepto Bismol?  How soothing is that perception? Marketers commonly use certain colors because those colors elicit generally accepted emotions.  While many of us react differently, most of us react in a similar way to the paring of colors to products. But there are broader messaging patterns to be found in color perceptions.

Savvy marketers of digital advertising use colors to increase conversion and click-through rates on websites. By utilizing color to differentiate call-to-action buttons or links they are driving user-consumers to take actions and improve the conversation. Understanding how design and color can work together to influence and motivate consumer behavior is a key factor to effective and efficient messaging. Studies have revealed that color can often be the sole reason someone purchases a product. In one survey, 93 percent of buyers said they focus on visual appearance, and nearly 85 percent of respondents indicated that color was a primary reason in the decision to purchase.

Customers will only respond favorably and strongly to a brand if the right color is chosen to represent that brand’s personality, culture and menu of products.  In a study titled “Impact of Color in Marketing,” researchers found that up to 90% of snap judgments made about products was based on color alone.  Research has also found that predicting consumer reaction to color appropriateness in relation to the product is far more important than the individual color, and it is extremely important that new brands specifically target logo colors that ensure differentiation from entrenched competitors.

The psychological impact of color on human behavior is neither an exact nor a settled science. But the impact of color on consumer perceptions and motivations is undeniable. So, while roses may be red and violets may be blue, in all things marketing not just any color will do.

To learn more on how color can influence purchasing behavior and enhance a brand’s identity, contact Junction Creative Solutions (Junction) at 678-686-1125.

Opening a New Door to Opportunity

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. By combining the intellectual capital of a business consulting firm with the creative execution of an advertising agency, Junction is exceeding growth expectations and expanding by opening a new office in the Atlanta area. Near the Sandy Springs City Center, Junction is centrally located for easy access to Buckhead, Downtown or North Alpharetta. The new location helps better position Junction to meet the demands of its growing list of clients.

Seeing a rise in start-up companies, leveraging intellectual property, soon to hit the marketplace and with our increasing capability to perform quick turnaround Rapid and Custom Development website development projects as well as web-based applications, Junction has added qualified and experienced members to the staff, adding strategic experience across every layer of business. “Junction, for nearly a decade, has remained focused on building a team of talented professionals to not only drive our business but also our clients forward,” comments Julie Gareleck, CEO & Managing Partner, Junction.

The cross-disciplinary team, working for some of the most notable Fortune 100 and 500 brands, has proven that a collaborative, consultative approach can yield the best results.  “Our project management system was designed by engineers to streamline internal and external client communications, improve client satisfaction, and increase overall efficiencies. We don’t just talk about process, we are  passionate about implementing it,” adds Gareleck.

For more on how Junction Creative Solutions, a hybrid agency model for today’s business environment, can help your business meet its growth projections, call 678-686-1125 today.