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marketing plan
Photo Credit: Andrea Danti / Shutterstock.com Planning a proper SaaS marketing strategy is very important for a business that isn’t selling a physical product. A SaaS business needs to be consistently generating quality leads, capturing contact information, engaging the audience with authentic content, and encouraging them to take action. In the crowded SaaS arena, standing...
In the summer of 2012, we learned of turmoil at JC Penney following the company’s unveiling of a completely overhauled strategy. After a devastating sales year, JC Penney is announcing that they are bringing back the sales campaigns that were scrapped in an attempt to rebrand and reposition the once proud and venerable department store....
In a world of incredible scale, the internet and its power to connect us is truly amazing. The connected world is now generating mind-boggling amounts of data every minute of every day – a breadth of available data that is vast enough to hold the power to predict user behaviors and market trends. Armed with...
Earlier this year, JC Penney unveiled a rebranding and a new strategy that eliminated discounts and coupons in favor of an ‘everyday’ low pricing structure along the lines of Walmart and Target. The shift didn’t necessarily come as a huge surprise, after former Michael Francis, a former Target Executive, took the reigns as president in...
We see the statistics. We hear the industry buzz. Yet, many of us fail to harness the power of social media to be contextual and relevant to target consumers. What are you waiting for? Build your own country.

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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