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Select Your Marketing Partner Wisely

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Selecting the right marketing agency to connect a business to its market is critical to meeting the goals and objectives of any business. Too often the importance of evaluating and measuring the fitness of an agency to the specific business takes a back seat to the pop and wow of an agency’s public persona. Overlooked are the factors that are often most essential to building a working and mutually beneficial relationship between a marketer and their chosen agency.

Building a relationship with a marketing agency is as important as forming a relationship with a vested business partner. Trust, transparency, confidence and a demonstrated understanding of your business is critical. The chosen agency should share your passion and be overtly committed to achieving your marketing objectives. “Many agencies make a pitch based on the ‘big idea.’  Although the ‘wow’ factor is important, seamless execution is critical to the success or failure of any client relationship,” says Julie Gareleck, CEO & Managing Partner of Junction Creative Solution (Junction).  “At Junction we are as passionate about process as we are about the creative. Our clients not only expect it but appreciate our diligence.”

A good agency should be able to relate to the goals and objectives of its clients and have the capability to scale any project to meet the expectations and the client’s budget. Flexibility is important to be able to adjust to the dynamics of any market, and experience counts. Does the agency have a proven track record in your industry or a comprehensive understanding of how to adapt successful efforts across a wide spectrum of industries?

The successful candidate will enthusiastically provide client references. Is the agency’s own website and marketing collateral consistent with their proposals? Do they walk the talk? In digital marketing, understanding and demonstrating a high degree of competency for technical aspects of digital communication is a must for any proposed marketing strategy.   In this fast-paced competitive environment, it’s critical to remain ahead of trends, to demonstrate significant capabilities and to provide award-winning performance for your projects whether a brand logo or a comprehensive set of solutions to support sales and marketing.

“With the rise of solopreneurs and marketing consultants, it’s difficult to discern the good from the bad.  With more than 20 years of experience in the marketing space, we’ve experienced the dot com era, the introduction of mobile, social, and all things digital,” comments Gareleck. “The experience and learnings from the last 2 decades give us a unique experience when assisting our clients.  The medium may have shifted but the principles of performance based marketing are the same. We focus on delivering against the goals and objectives of our clients.”

The successful candidate should not only have demonstrated expertise, but should also be someone who can relate to your vision and have the ability to evoke confidence and work with you in meeting projected expectations. Be wary of those who over-promise and over-simplify. Successful marketing strategy takes time and constant tweaking. Choose your marketing team wisely. Choose one who’s experienced in coordinating a total marketing journey from the design and development to engagement and beyond.  To find out more about how Junction can partner successfully with your business, call (678) 686-1125.

Opportunity Awaits Small Businesses that are Optimistic Enough to Brave the Journey

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A recent Federal Reserve forecast for 2019 proposes that the U.S. Economy will grow 2.5 percent in the coming year and inflation will be checked at 2 percent. Such a prediction only a few years ago would have been thought to be the ranting of an overly optimistic and controversial student of economics, or the position statement for a largely discredited, naïve, want-to-be politician.  At the start of this New Year, perhaps the least surprised entity among the business community is small business. Cut from the same cloth of optimism, small businesses in America account for 2 out of every 3 new jobs created.  With unemployment at the lowest level in decades (some predict it could set a record low in 2019 of 3.5 percent), it would appear that the optimists are winning the day.

The accepted thought among a majority of business soothsayers is that the coming year is the best time for those optimistic entrepreneurs to engage their plans and open their dream businesses. The reality is that no one can promise success for anyone venturing into business at any time. While 2018 was generally considered a positive tipping point for small to mid-sized businesses, just over half said operations performed better over previous years, and less than half were willing to venture a prediction of continued growth in 2019. Despite all the positive economic indications, there remains just enough room around the edges of everyone’s crystal ball to manifest a degree of doubt about the size of the expected fortunes to come for small business owners.

Most vulnerable are new and emerging businesses that lack the time to establish a sustainable base in which to weather any downturns in market performance. To survive and prosper, small entities will need to be focused on adopting strategies that gravitate towards growth in 2019, regardless of temporary fluctuations in the economy. Experienced entrepreneurs are painfully aware that failure lurks in the economic shadows occupied by those factors that are just beyond their control. A profound and sustained focus on technology, finance, marketing and public policy will be of paramount importance going forward.

“Customers today have more choices than ever, and they have shown they will gravitate toward those who prioritize the delivery of fast, seamless and personalized service. This is true whether they are ordering lunch, getting their car repaired or making a financial transaction. In my industry of financial services, we’ve already seen large legacy companies start to fall behind smaller startups who offer better user experiences,” says Bernardo Martinez, U.S. managing director at Funding Circle.

Another challenge facing all small to mid-sized businesses is the lack of qualified and motivated employees. With a record 39 percent of small business owners reporting unfilled job openings, finding qualified workers is the single most challenge facing them in 2019.  “Optimism among small business owners continues to push record highs, but they need workers to generate more sales, provide services, and complete projects,” said NFIB President and CEO Juanita D. Duggan. “Two of every three of these new jobs are historically created by the small business half of the economy, so it will be Main Street that will continue to drive economic growth.”

The year 2018 turned out to be a boom-time for non-bank business lending as 80 percent of traditional bank small business loan applications were rejected. The trend in non-bank financing appears to be ripe for continued growth in 2019. Kabbage, an Atlanta-based online lending company established in 2008, says small businesses now access more than $10 million every day via its platform. Despite all the preponderance of predictions, finding success in business is, in itself, a risky business; one where failure or success awaits just around the corner of opportunity and for those optimistic enough to brave the dangers of the journey.

Building Complete Business and Marketing Solutions with Strategic Alliances

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In a blitz-paced technological marketplace going it alone, even for the most established company, is no longer a strategy for optimal success. Strategic alliances are gaining favor around the business world for both small and mega-sized companies who are finding that not all business solutions are born and reared in-house. Successful partnerships are proving that going it alone in a diverse and dynamic business environment may not be the best path to expanding reach in marketing, distribution, or human resources.  Benefits for organizations that join forces include increasing brand strength, attracting new demographics and improving a company’s credibility with new and untapped market segments.

More than 85 percent of companies say that partnerships are essential to their business growth, and more than half say mutually beneficial agreements have helped them acquire new customers and strengthen their brand. A strategic alliance or partnership between two companies comes in the form of a joint contractual relationship. Unlike a merger or joint venture, the partnership allows the participants to maintain their individual identities. Each partner agrees to share proprietary technology, intellectual resources, physical attributes or marketing collateral in order to advance shared goals without losing unique identities. 

According to Booz-Allen & Hamilton, “strategic alliances are sweeping through nearly every industry and are becoming an essential driver of superior growth. Companies participating in alliances report that at much as 18 percent of their revenues are derived from their alliances.” The relationship can produce advantages in scaling up the scope of an emerging business, increase new market penetration, allow for smaller organizations to initiate entry into global market space and reduce operating costs. Larger players can improve inroads into unique and diverse market segments and improve their brand’s reputation with these segments. Other unified ventures are extending the life of some marketers disrupted by the advance of technology on operations.

Barnes & Noble, a once powerful brick and mortar book retailer, found their very dominance and existence threatened by digital formatting of all things readable. Focusing on selling the reading experience, Barnes & Noble formed a strategic alliance with Starbucks, the popular coffee shop retailer. The move provides an opportunity for the book retailer to offer coffee kiosks or small coffee shops within their space, and gives Starbucks the opportunity to efficiently expand local community presence. Such an alliance can work for localized, small coffee shops as well.

To be successful, an alliance between two entities must be mutually beneficial to the goals and objectives of each participant. Clearly defined responsibilities and goals of each partner must be defined at the agreement’s outset. Each organization must be flexible in order to adapt to the impact of the alliance on the differences in each organization’s culture and operating methods. It is necessary in advance to identify what strengths each partner can bring to the new relationship and how each can build trust and respect for one another and their individual objectives   Most importantly, as with any strategic alliance or partnership, there must be benefit and value for both parties.

Here’s a List of Some of Our Favorite Things


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Raindrops on roses

And whiskers on kittens

Bright copper kettles and warm woolen mittens

Brown paper packages tied up with strings

These are a few of my favorite things…..

Who can forget these famous lyrics from the landmark musical play and movie, “The Sound of Music.” Hard to imagine that composers Oscar Hammerstein and Richard Rogers could have thought their tunes would make such a lasting impact on the lives of so many over such a long period of time. Its message was so simple:

When the dog bites

And the bee stings

When I’m feeling so sad

I simply remember my favorite things

And then I don’t feel so bad.

Regardless of station in life we all face challenges and disappointments. The times when all things seem to go amiss or when even the smallest of problems cause stress that often appear to be insurmountable. During the holiday season we need to look away from our daily problems and take a few moments of reflection to ponder some of the things in our lives that can keep us from feeling so bad.  Here are afew of the Junction Team’s Favorite Things:

Apple Watch –“For the obvious reason – technology is incredible,” says Julie. And for those who hail from the “Dick Tracy” generation, the Apple Watch is nothing less than science fiction personified. It makes life so much easier in so many small and incredibly large ways. While some lament it is just another technological intrusion on our busy lives, it more often than not alleviates so many of the little nuisances experienced daily in our lives. Besides, it’s just so cool!

Rosie’s Collection – The dream of a Pennsylvania entrepreneur, Rosie’s mission is “to transform women’s lives by making them feel comfortable with themselves, through their outward appearance, so that it might permeate inward, to build their self-esteem, so they might reach their highest dreams and potential.” Who’s Rosie? Rosie is the childhood teddy bear of its owner. The bright red corduroy teddy bear has been with her through good times and bad since 9th grade. Although the rose on her headband is a little tattered and a leg has been reattached multiple times, she still remains strong and dependable. She puts a smile on everyone’s face, comforts those in need and reminds you of your childhood whimsical carefree days. How can she not be one of your favorite things?

Inglot Cosmetics – Makeup enthusiasts can find this 30 year experienced brand in over 800 locations around the world. Combining scientific technology with an array of vibrantly colored products, Inglot is brightening the lives of millions of consumers across the world when they feel so sad.  And with J. Lo behind the brand, it can add a sparkle to your eye!

Door Dash – Don’t feel like cooking after a busy day at work? What could appease those feelings of exhaustion better than eating out in the comfort and sanctuary of your own home? You can order a meal or snack from whomever and whenever without the hassle of leaving your home or office. Schnitzel with noodles anyone?

Starbucks App – Let’s be real! Who really enjoys waiting in line, for anything?  Starbucks has it figured out. Order your favorite items, pay ahead, and skip the line! You’ll get your favorite drink plus experience the envy of those around you waiting in line. A comfort when you’ve just been bit by a bad day.

MIG Soap – They have an incredible and unique line of skin care products made of natural ingredients, including local raw honey and beeswax. It’s perfect response for when the bee has stung. 

HondaAutomobiles – For those who appreciate safety and reliability in their vehicle, Honda has fanatic loyalty from millions of repeat owners. Lifelong in their love of all vehicle sizes, from the Civic to the Pilot and Accord, Honda has a place at the top of their owners’ list of favorite things.  Let’s not forget the resale value!

Target – Susan says, “This one is on my list because I’m there probably 3 times a week. From getting 5% off everything with my Target card, to buying online and picking up in-store, to having Starbucks in-store, to using Target’s “Cartwheel” to get additional savings. I just can’t get enough of Target!”

AMC’s Subscription Program – For movie buffs like Ashley, $20 a month to view 3 movies a week at any AMC theater will top the list of favorite things. “I get free upgrades on popcorns and drinks and I can also get my popcorn and drinks delivered to my seat. How great is that?”

Amazon Kindle – “I love this because of how small it is. Carrying around a book can get annoying sometimes. This fits right into my purse and is so easy to carry around without having to worry about bending any of the pages.”

Keurig – Something you can use every morning, Keurig lets you get a jump start on a soon to be challenging day. It’s great because it is not just for coffee anymore. From teas to hot chocolate, one cup or several in just minutes. Beats the old bright copper kettles anytime!

The exchange of gifts is a tradition across our culture that offers great meaning for each of us. Whether the gift is big or small, we love to see the joy on the faces of our family, friends, and coworkers when we hand them something thoughtful, useful, or just plain fun. Time to get shopping!

Happy Holidays from all of us at JunctionCreative Solutions.

Influencer Marketing Trending Up for 2019

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According to Am Golhar, founder of Abstract PR, there are an estimated 1.5 million influencers in the digital communication world, and approximately 71% of Generation Z’s digital users have a close relationship with at least one influencer. With Instagram leading the influencer journey, many marketers are lamenting the importance of increasing marketing spend on influencing customers via social media platforms.

Launched in 2010, Instagram continues to grow at a remarkable pace. Just a little moret han 7 years of age, the visual social media platform has surpassed 800 million monthly users and is not only attracting individual social conversations but is proving its worthiness to marketers looking to grow brand awareness and showcase products. With 51 percent of users indicating that they visit the site daily and 70 percent using the platform to search brands, influencer marketing is proving itself as an authentic method to connect with potential customers. Influencer marketing content is delivering an 11 times higher return on investment (ROI) than traditional forms of digital marketing.

Generation Z consumers are proving to be much more active and reactive to social media outlets like YouTube and Instagram than former generations. Businesses need to establish an effective and targeted strategy to engage with this new generation of consumers in order to grab their share of the next big consumer market. In the coming year, influencers will continue to increase their impact on marketing efforts for businesses of all sizes. Participants will continue to focus efforts on specific geographical market segments with targeted and quality content.

The trend in 2019 will require an even greater command for authenticity and transparency as the initial exuberance of the new shiny marketing tool meets with the greater reality across all marketing channels.  Consumers say they trust social networks to guide them to purchase decisions, but some of that trust is being worn away by paid influencers who fail to make important financial disclosures that exist between their content and the brands they are reviewing. 52% are expressing distaste for repetitive advertising offers that are being pitched this holiday season by influencers.  With nearly 54% of consumers indicating “reliability” concerns about some current influencer content, User Generated Content (UGC) is set to receive more attention from marketers in the year ahead. Joe Rohrlich, from Bazaarvoice says, “Today’s consumers are looking to corroborate what they see or hear in one place with the information they find elsewhere.”

Social media influencer marketing is a natural technological segue from the long tested and tried method of “word of mouth” advertising. The former one to one approach to connecting with an expanding audience is being amplified by the internet’s “one to many” social media environment. In a global survey of consumers, Nielsen found that ”83% of consumers trust the recommendations of friends and family over other forms of advertising.”  In 2019 successful brands will find a way to utilize this expansive amount of customer content.

To learn how Junction Creative Solutions (Junction) can help refine and improve your influencer marketing strategy, call 678-686-1125 today.

Sales and Marketing Functions Must Align for Business Growth

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Ask any veteran in business and you’ll hear stories about the ongoing warbetween the marketing function and the sales department. Many relationshipsbetween sales and marketing departments often resemble an efficient andeffective circular firing squad. Marketing blames sales for not executing onits plan and sales complains that marketing has failed to listen to the salesteam or customer and therefore put forth a failed plan.

It seems so simple. The functions performed by a company’smarketing department should be coordinated and aligned with the revenue goalsand objectives of the company’s sales department. After all, the ultimate goalof each department is to cultivate combined efforts into sales, right? Well,often the seemingly most obvious pronouncement escapes reality. Studies have revealed that organizations with strong sales and marketing alignmentachieve a 20% annual growth rate as opposed to a 4% decline in revenue for thosecompanies who do not. The most telling Forrester research statistic indicatesthat only 8% of companies have a strong coordinated relationship between theirmarketing department and sales professionals.

The apparent disconnect appears to be founded in theinherently different approaches of each department’s functions. Marketing campaigns tend to bemore focused on promoting brand recognition, generating a high quantity of salesleads and tend to be measured by marketing metrics that are longer term.  Sales organizations are driven by creatingquality versus quantity of personal relationships with potential customers inan effort to solve consumer problems. Sales efforts are faster paced andmeasured by shorter term metrics. This difference in approach has resulted inmany companies structuring their marketing and sales departments separate fromone another. Such structures are proving detrimental in an era where digitalcommunications are disrupting traditional relationship building efforts betweensales and consumers.

As customers increasingly connect with service providers through websites, emails, texts, social media posts,print and TV ads, the dynamics of the traditional revenue generating processare changing. When the customer initiates a buying decision it is often throughpurchasing portals, internet chat reps, and call centers as much as through salespeople.It is predicted that by 2020,B2B buyers won’t contact sellers until 80% of the purchasing decision isalready made. In this environment where consumers are influenced in advancethrough information displayed on LinkedIn, Facebook and other social mediaoutlets, is cold calling really cold? The time for a change in traditionalorganizational structures is at hand.

The process of aligning marketing and sales efforts begins with integrating the organization’s datacollection and management systems. Data should be evaluated to identify themost promising leads in order to enhance and directly influence sales revenueby focusing on the prospective customer’s needs. Sales efforts should moreclosely align with marketing campaigns, coordinating messages that promotecustomer understanding and that deliver on the brand’s promise. Where a strong,effective facilitator between the two departments is absent, combining salesand marketing functions is required to achieve the overall objective of increasing productivity, saving money and increasing revenue. Whensales and marketing functions focus on coordinating their efforts, a company will realize 36% higher customer retention and a 38% increase in sales success.

To learn more about how Junction Creative Solutions can help you bridge the gap between sales and marketing teams,call 678-686-1125.

Patience Was Once Seen as a Virtue; Today Everything Has to Happen Now!

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Remember when getting to a knocked door in a minute was a sufficient response time; when answering the phone before the third ring was once seen as a positive attribute to the caller; when a 60-second traffic light didn’t frustrate or anger even the most demanding among us; or a 10-second webpage load time was tolerated as reasonable? As with many standards of performance, the benchmark for “acceptable” has been moving ahead in tandem with the speed of technology. Once upon a time patience was seen as a virtue; today everything has to happen now!

Internet users have no patience for websites that they perceive are failing to meet the newest standard of timely performance. In a study by Akamai, about half of web users expect a site to load in 2 seconds or less. Approximately 40% of all internet users abandon a website that takes more than three seconds to load; 70% of those internet visitors who think your website speed is too slow won’t return to the website again and 44% of them will pass the bad performance information on to others who may use your site.  Remember the importance of “word of mouth?” Well now it is the “Influencers” that may sink a poorly-performing website. With website speeds increasing 22 percent every year in the competitive digital world, it is imperative that a focused and ongoing effort be made to maintain website performance.

Improving the slow speed of a website, while daunting to those of us who are easily intimidated by technology terms and back-end functions, can be fairly easy to diagnose and correct with routine application of a few performance enhancing fundamentals.

Most website requirements were defined and established when the site was initially developed and designed. The website hosting plan selected when the site was first launched, while adequate at the time, may not meet the demands of current traffic. Review and update your hosting plan to ensure it meets current usage needs.

Caching, the storing of commonly used CSS, images, HTML documents, and media files, when enabled will result in faster access to data and will lead to a more rewarding experience of faster load times for repeat visitors. However, first-time visitors will not see the benefit of caching to their load time experience.

For the majority of websites, images make up more than half of a website’s pages. Clearly the saying, “a picture is worth a thousand words” is still relevant in the digital communications era. Broken URL source links and the choice of image file types can impact the performance of a website. The most common and versatile file type is JPG. This popular file type can be saved in a wide range of qualities between low and high and performs well with vibrant images of products. When presenting graphics with heavier textual elements or transparent backgrounds, PNG file types perform best. GIF files should be considered when displaying a brief visual animation or mini video clip. Regardless of the file type, editing the image to optimize its performance is important at the outset, and reducing the overall number of images will have a positive effect on response times. This is a place where “less is more” is good advice to be taken.

According to Yahoo, HTTP (Hypertext Transfer Protocol) requires 80 percent of a website’s load time. Combining CSS/JS Files into one larger file may help your load times in the long run. Reducing the size a large number of images and eliminating distracting images that don’t correspond to your written content will enhance overall performance. Users expect web pages to load fast, and they won’t stick around if they don’t.

A professional web developer and designer can offer more options to improve the speed and performance of an ailing website. To learn how Junction Creative Solutions’ (Junction) team can implement performance enhancements to your website, call 678-686-1125.

WordPress, a Leader in the Open Source CMS Market

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When beginning the process of developing a content management system (CMS), businesses have a number of options to choose from based on the requirements of each individual type of business. While custom designed sites are available not all businesses require the complexities and capabilities of a custom designed CMS platform. Several open source website platforms are available but WordPress accounts for thirty percent of all websites and it has a 60% share of the overall CMS market.

An open source content management system, WordPress has captured the majority share of the market by offering a platform that is free to those who are savvy enough to navigate the technical aspects of setting up their own site. While there is a cost associated with selecting a custom theme, WordPress offers many standard themes at no charge. Adding special features may require technical and creative support from a professional developer and designer in order to enhance the elastic architecture and horizontal scalability or allow for more flexibility, traffic volume variations, multiple machines or an existing infrastructure or a cloud-based system.

WordPress makes it easy to keep the site’s software up to date, a critical benefit to keeping hackers and cyber criminals from invading your site. Software and plugins can be updated automatically. Structured to be simple for search engine crawlers to navigate, WordPress also is compatible with Google’s new criteria for mobile-friendly websites. Scaling for the workload is beneficial for all types of businesses with fluctuating needs, but critical for eCommerce websites that may have seasonal or continual spikes in demand.

WordPress has established a reputation for being a widely used platform, not only for small to mid-sized companies but for larger enterprise organizations as well. Search index plugins are becoming increasingly sophisticated with features like voice search, automatic index and custom taxonomy, making WordPress an attractive method of website development for companies of all sizes.

Junction Creative Solutions’ (Junction) developers and designers are adept in utilizing the WordPress platform for smaller digital projects as well as fully-executed, customizable platforms. “Junction has built hundreds of WordPress websites for small businesses and larger enterprise organizations. WordPress allows our team to provide our clients economical, smart, attractive and executable content management systems across a broad spectrum of industries,” say Julie Gareleck, founder and CEO.

For more on how Junction’s experienced team of developers and designers can assist you in building an effective web presence, call 678-686-1125.

We Give Thanks for All the Many Blessings in Our Lives

As we prepare to celebrate another day of Thanksgiving we are reminded of past holidays and the traditions of a day set aside to give thanks for those things most valued in our lives. It’s not surprising that Thanksgiving Day elicits memories of abundant splays of food, drink and jovial comradery of family and friends. The first Thanksgiving, generally credited to have been a celebration of good harvest, took place in 1621, when English Pilgrims at Plymouth Plantation in Massachusetts shared a meal with their Native American neighbors.

Since its declaration of an official National holiday in 1939, the second to last Thursday in November is recognized as a time to reflect and express gratitude and appreciation for those many blessings we experience in our daily lives throughout the year. While the day brings a diverse array of memories and celebration for each of us, the Day’s traditions may best be expressed in a poem by Edgar Albert Guest, a 20th century, English born American poet.

Thanksgiving by Edgar Albert Guest

Gettin’ together to smile an’ rejoice,

An’ eatin’ an’ laughin’ with folks of your choice;

An’ kissin’ the girls an’ declarin’ that they

Are growin’ more beautiful day after day;

Chattin’ an’ braggin’ a bit with the men,

Buildin’ the old family circle again;

Livin’ the wholesome an’ old-fashioned cheer,

Just for awhile at the end of the year.

Greetings fly fast as we crowd through the door

And under the old roof we gather once more

Just as we did when the youngsters were small;

Mother’s a little bit grayer, that’s all.

Father’s a little bit older, but still

Ready to romp an’ to laugh with a will.

Here we are back at the table again

Tellin’ our stories as women an’ men.

 

Bowed are our heads for a moment in prayer;

Oh, but we’re grateful an’ glad to be there.

Home from the east land an’ home from the west,

Home with the folks that are dearest an’ best.

Out of the sham of the cities afar

We’ve come for a time to be just what we are.

Here we can talk of ourselves an’ be frank,

Forgettin’ position an’ station an’ rank.

 

Give me the end of the year an’ its fun

When most of the plannin’ an’ toilin’ is done;

Bring all the wanderers home to the nest,

Let me sit down with the ones I love best,

Hear the old voices still ringin’ with song,

See the old faces unblemished by wrong,

See the old table with all of its chairs

An’ I’ll put soul in my Thanksgivin’ prayers.

 

President John F. Kennedy once said, “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” At Junction Creative Solutions (Junction) our goal is to live by our words.

In this emotionally and politically charged competitive environment, we too often forget to be kind to one another, to appreciate the diversities of our lives, to be empathetic to our individual challenges and to demonstrate our appreciation for the opportunity to share our lives with others.  “At Junction,” says Julie Gareleck, Founder and CEO, “we are thankful for our dedicated, creative and talented team of professionals who work every day of the year to bring solutions to the challenges of our clients and are greatly appreciative of the love of our family, the comradery of friends and the respect of our associates.”

Our sincerest wishes, to all, for a happy Thanksgiving Day!

The Value of Magento 2.0

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Many online retailers have been reluctant to migrate to Magento 2.0 from the previous version out of fear that the transition will interrupt the pace of their online business. Those who have delayed the migration to the new version are being encouraged to overcome their reluctance since Magento is no longer supporting the older 1.9 version of the popular ecommerce platform.

Once considered a novel passing threat, total ecommerce sales exceeded $2 trillion dollars at the end of 2017 and is predicted to reach $4 trillion dollars by the year 2020. The Magento eCommerce platform is fully equipped with a variety of features that provides merchants full control and flexibility over the design, content and functionality of online shops. The latest platform offers Mobile-friendly configuration and is packed with various extensions that can be easily incorporated to fulfill individual business requirements.

Earlier this year Adobe Systems Inc. acquired Magento as it strives to create an end-to-end system for designing digital ads, building e-commerce websites and other online customer experiences. The company is seeking to diversify from the digital media products that made it one of the world’s largest software companies.

Junction has built a core competency around Magento 2.0 and is experienced at converting existing eCommerce websites using Magento and creating new eCommerce websites that take advantage of the features and functions in Magento 2.0.

“Clients are coming to us as they need to move to Magento 2.0,” commented Julie Gareleck, CEO & Managing Partner at Junction.  “If a client doesn’t soon move to the latest platform, they run the risk of having issues that can’t be resolved. If the shopping cart breaks, there is no supported fix from the older version of Magento. We encourage our clients to proceed with the migration so that they can continue to operate the business without interruption.”

For more information on how Junction Creative Solutions’ experienced web designers and developers can craft a customized approach to upgrade your ecommerce platform, call 678-686-1125.